Welcome to DealersEdge

Recorded Webinars

DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
800.321.5312   Memberservices@Dealersedge.com
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  1. DGJ4 Terry Dortch: How to Self-Audit Your Own F&I Process & Compliance

    DGJ4 Terry Dortch: How to Self-Audit Your Own F&I Process & Compliance

    $97.00

    (Recorded Webinar)
    Original Air Date: October 24, 2013
    Presenter: Terry Dortch, President of Automotive Compliance Consultants
    Program Length: 80 minutes

    How to minimize financial and reputation damage from customer lawsuits and audits from regulatory agencies! 6 and 7-figure audit liabilities are common. Learn to steer clear of often hidden F&I pitfalls.

    Make no mistake, the failure to comply with the many and diverse regulations governing your F&I practices can cost you big bucks. It can also fry your public reputation as regulators, auditors and plaintiff attorneys try to drag your practices and your good name into the hall of shame.

    This is absolutely one of those areas where what you don't know (or didn't think was important) can hurt bad. Terry Dortch of Automotive Compliance Consultants will be with us for this detailed look at those items and practices that are causing your fellow dealers the most heartache.

    You Will Learn:
    ## Why written F&I Policies are important and what they should include
    ## What F&I documents have to be retained and for how long
    ## Why your F&I Menu is more than a selling tool
    ## How to self-audit deal jackets regularly for full compliance
    ## What to include in your dealership Code of Ethics
    ## How to know you comply with FACTA rules and adverse action issues
    ## Why a consistent standardized process is both more profitable and safer

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  2. DGG1 Brian Pasch: Video Marketing Strategies That Sell Cars

    DGG1 Brian Pasch: Video Marketing Strategies That Sell Cars

    $97.00

    (Recorded Webinar)
    Original Air Date: July 2, 2013
    Presenter: Brian Pasch of PCG Digital Marketing
    Program Length: 85 Minutes

    Studies confirm that online video is an effective marketing tool that drives prospects to act? And more and more auto dealers are learning to use video strategies to enhance their marketing and influence prospects to visit the showroom and purchase. Learn how it is done!

    You will learn:

    What video equipment is needed
    What post production software is available to assist the editing process
    How to use videos in Email Marketing Campaigns
    How to use video in your CRM-driven responses
    About the strategy behind the Video Walk-Around
    About "Video Pre-Roll" and how to employ in your store
    And More!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  3. DGJ3 | Nan Mossey: Google Adwords…Tricks of the Trade to Get the Best Bang for your Digital Ad Bucks

    DGJ3 | Nan Mossey: Google Adwords…Tricks of the Trade to Get the Best Bang for your Digital Ad Bucks

    $97.00

    (Recorded Webinar)
    Original Air Date: October 17, 2013
    Presenter: Nan Mossey, Director of Digital Marketing at Potratz Automotive Advertising
    Program Length: 78 minutes

    Focusing on how to get started, plus Retargeting, Display Ads, Search Advertising and more. Let's break it down and learn how to make all this work!

    Join Nan Mossey, the "Digital Diva," for an online workshop on how to get the greatest benefit from your online search efforts, and Google Adwords in particular.

    This workshop is perfect for all automotive retailers, including larger multi-rooftop groups…and especially those that want a better understanding of the latest digital marketing trends and how to get the best results.

    You Will Learn:

    How to set up a Google Adwords account
    The difference between Search, Display and Retargeting online advertising
    Which keywords to buy
    Why you should never Google yourself
    Pitfalls of digital advertising and how to avoid wasting advertising money

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  4. DGE1 Jennifer Suzuki: A Follow-Up Process to Increase Vehicle Sales to Unsold Internet Leads

    DGE1 Jennifer Suzuki: A Follow-Up Process to Increase Vehicle Sales to Unsold Internet Leads

    $97.00

    (Recorded Webinar)
    Original Air Date: May 2, 2013
    Presenter: Jennifer Suzuki of eDealerSolutions
    Program Length: 80 minutes

    Tips, Scripts and Templates for following up with unsold and otherwise cold Sales Leads.

    Even the best Internet sales reps only close about 10 percent of their Internet leads. According to expert Jennifer Suzuki that huge pile of now 'cold' leads still has some live…if you go about it with the right process.

    Join Jennifer for a special DealersEdge Webinar offering an informative discussion on how to capture those folks who just can't seem to make up their minds.

    You will learn:
    How sales people, BDC reps and managers can build and develop their own emails, phone scripts, and voicemails for effective follow up of cold leads.
    A process for each of the 3 types of follow ups…for 'walk ins', for 'Internet leads' and for 'phone ups' - that either did not show up for an appt. or did not buy after visiting the dealership
    Phone scripts and email templates that you can use for all three to increase be-backs, appointments and sales
    A strategy for keeping the prospects interested without being too invasive or aggressive.

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  5. DGB1 Wade Berquist: How Some Dealers are Capturing 40+ Additional Units by Selling Cars On the Service Drive!

    DGB1 Wade Berquist: How Some Dealers are Capturing 40+ Additional Units by Selling Cars On the Service Drive!

    $298.00

    (Recorded Webinar)
    Presenter: Wade Berquist, V.P. at Service Turn, a Division of TEGA Technologies
    Original Air Date: February 5, 2013
    Program Length: 82 minutes

    Presentation will include a case study of a Kia dealership that went from zero to 20+ units per month off the Service Drive. Learn about the process, the technology and the accountability that makes it work.

    Every month dealers spend thousands of dollars advertising to drive traffic into their showrooms. At the same time, qualified potential buyers are driving in and out of your service department every day.

    Visit with Wade Berquist as he describes how some dealers are realizing significant incremental sales by employing this service lane prospecting model.

    You will learn:
    Why and how this is much more than customer data mining!
    How to create accountability with job descriptions, daily plans, word tracks and even new pay plans.
    About new technologies that assist your service-to-sales strategies
    How to learn from other dealerships where service-to-sales has succeeded
    How to track results and measure the return on investment

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More
  6. DFJ4 Jennifer Suzuki: 21st Century Process for Closing More Sales - For Sales & Internet Managers!

    DFJ4 Jennifer Suzuki: 21st Century Process for Closing More Sales - For Sales & Internet Managers!

    $298.00

    (Recorded Webinar)
    Presenter: Jennifer Suzuki, President of eDealerSolutions
    Original Air Date: October 25, 2012
    Program Length:

    After you master the creation of more 'ups' - now guide your team to improved closing ratios!

    Recently Jennifer Suzuki presented a smash hit Webinar on how to move prospects from email, to the phone and ultimately to a face-to-face appointment in the showroom. You learned how to create more qualified 'ups'!

    Now learn Jennifer's 21st century process for improving your ability to convert that 'up' into a profit-producing sale. As Sales and Internet managers, you spend a lot of time and money creating those closing opportunities for your sales staff. Now learn Jennifer's process to help transition your sales people to new levels of performance.

    You will learn:
    The proper staffing levels for your dealership sales departments
    Phone call structuring tips for all sales people
    How sales people can create 'added value'
    A process for managers to wring more value from the add-on features of call tracking and CRM systems
    Plus 10 more Key Tips for dealership Sales and Internet managers

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $149 more than the price of this program, you get it all for a period of one year! That is a total of just $447 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $149 paid for this upgrade - for any reason! Learn More
  7. DFE2 Jennifer Suzuki: Internet Ups: Guiding the Prospect  from Email to Phone to Showroom

    DFE2 Jennifer Suzuki: Internet Ups: Guiding the Prospect from Email to Phone to Showroom

    $298.00

    (Recorded Webinar)
    Presenter: Presenter: Jennifer Suzuki, President of eDealerSolutions
    Original Air Date: May 10, 2012
    Program Length: 100 Minutes

    A practical guide to keep your prospects "in the net" until you can greet them on the showroom floor

    An alarming number of Internet prospects, up to 95% by some estimates, never make it into the showroom. Some aspect of the experience turns them off to your dealership. All too often it is the e-mail-to-phone transition that is the dead end to the sale.

    Converting online shoppers to showroom customers requires specially-designed processes and a well-developed skill set.

    Jennifer Suzuki, president of eDealerSolutions, has developed just such a game plan for auto retailers and she will share it with DealersEdge members during a special Webinar presentation.

    You will learn:
    The 10 Steps for Setting a Showroom Appointment using both inbound and outbound contacts
    How to create and use professional scripts to support your game plan
    The Essential Elements for building your value story over the phone
    Methods for staying in control of the call
    The deal breakers and how to deal with them
    Telephone introductions that engage prospects and questions that lead them to your showroom

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $149 more than the price of this program, you get it all for a period of one year! That is a total of just $447 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $149 paid for this upgrade - for any reason! Learn More
  8. DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

    DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch – PCG Digital Marketing – One of Inc Magazine’s 500 Fastest Growing Private Companies
    Original Air Date: November 3, 2011
    Program Length: 80 minutes

    Today the buying decision point almost always occurs months ahead of the visit to the dealer. How to align your marketing/advertising budget with this new car shopping reality.

    Traditional advertising strategies for Auto Dealers just do not work anymore. No longer can you rely on stimulating demand via traditional advertising messages to put more “ups” in the showroom.

    Traditional advertising still plays a role in “stimulating” the demand, but the next step is not a visit to the showroom. The next step is online research – with its many facets. If you pass this test, you have a better chance of seeing that car shopper in your dealership. Fail and they will buy from a more-savvy competitor. This is the Zero Moment of Truth (ZMOT).

    Attend this Webinar and learn how you can restructure your marketing strategies to win the customer at ZMOT. Learn how to re-think and reform your advertising budget in light of these new realities.

    You will also learn:
    Why the traditional method of stimulating sales with traditional advertising is not getting the job done in an Internet-dominated world
    How some dealers are spending thousands on advertising each month just to convince car shoppers NOT to do business with them and how this can be changed
    How you can invest in online strategies and assets that will in send the customer to your showroom – ready to buy.
    How to organize a ZMOT-influencing marketing strategy in your dealership or group
    The 10 Steps to a successful ZMOT Strategy in your dealership
    How understanding the ZMOT will lead you to restructure your advertising budget for improved results
    How to get organized to beat your competition and bring the in-market car-shopper to your showroom.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  9. DEI2 Steve Nickelsen:  New Trends in Compensation – Getting Past “Percentage of the Gross”

    DEI2 Steve Nickelsen: New Trends in Compensation – Getting Past “Percentage of the Gross”

    $298.00

    (Recorded Webinar)
    Presenters: Steve Nickelsen of Nickelsen Partners and Chris Harrell of Chris Harrell Consulting
    Original Air Date: September 8, 2011
    Program Length: 110 minutes

    What are the new compensation alternatives? What will motivate Gen “Y”? What if they don’t like your lollypops? Possible friction between Gen “Y” and current Gen “X” managers? With Special Guest and Gen “Y” Consultant – Chris Harrell.

    Almost since the beginning of auto retailing, the pay plans have been “a percentage of the gross profit.” It is just not working as well as it did before (if it every really performed). With 70 million Gen “Y” in the workforce, their seemingly quirky attitudes and expectations cry out for a “new way” to pay and manage your managers and your sales staff. So, what kinds of pay plan changes are successful, forward-thinking dealers bringing into play? And will these new compensation models help you reach your goals?

    You will learn:
    Why “percentage of the gross” is not working as well as it used to
    How to identify clear-cut goals in your compensation planning
    How you can balance the needs of newer Gen “Y” sales staff with very different needs of older generation staff members
    Case Studies of several dealerships that have tackled this challenge and a report on their successes and progress
    Exactly what does motivate Gen “Y” and how does differ from traditional showroom command and control models
    Why this new generation doesn’t respond to traditional “Help Wanted” ads – and some samples of ads that do work
    Why this generational change may pose the biggest challenge to car dealers in decades

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  10. DEH2 Clayton Stanfield: Selling on eBay Motors – The Advanced Class

    DEH2 Clayton Stanfield: Selling on eBay Motors – The Advanced Class

    $298.00

    (Recorded Webinar)
    Presenter: Clayton Stanfield, Manager of Dealer Training for eBay Motors
    Original Air Date: August 11, 2011
    Program Length: 80 minutes

    Find out how experienced dealers are leveraging this sales channel to achieve even greater success

    This workshop is designed for dealers and managers who have previously attended an eDealer Class and are now ready to take sales to the next level. Here is a partial list of topics we will address:

    Tips for Increasing Closing Percentages
    Creating World Class Listings
    eBay Motors Phone Skills
    Advanced Pricing Techniques

    Join us as Clayton Stanfield, the manager of Dealer Training for eBay Motors promises to let you in on their secrets. Nearly every dealership has some eBay presence, but a few have learned how to get even better results. Find out how!

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

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