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Recorded Webinars

DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
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  1. Health Check: Used Vehicle Departments

    Health Check: Used Vehicle Departments

    $59.00

    MEMBERS ONLY LIVE WORKSHOP
    Visit https://dealersedge.com/viptrial For more Information

    Ed French’s Six Strategies for Creating a High Performance Used Car Operation

    Featuring: Ed French of AUTOPROFIT
    Air Date: Thursday May 16 2019
    1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
    Program Length: 60 minutes
    SKU DNE3

    This workshop will provide you a step by step “self-assessment” of all the necessary ingredients to ensure you have a Used Car Department ready to perform at the highest level.

    Ed will Examine:

    How to know your Numbers
    Mapping your Inventory Objectives
    Measuring Appraisal Effectiveness
    Reconditioning Best Practices
    Digital Parity in your Selling Process
    Creating a High Performance Website to Maximize your Turn Strategy Learn More
  2. 7 Point Checklist for CRM Choice & Due Diligence

    7 Point Checklist for CRM Choice & Due Diligence

    $59.00

    Members Only Live workshop. Visit
    https://viptrial.dealersedge.com/ for more information

    Featuring: Stefan Drechsel of The Gillrie Institute
    Air Date: Thursday November 8 2018
    1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
    Program Length: 60 minutes
    SKU DMK2

    Fresh from a Gillrie Survey on CRM dealership satisfaction, Stefan Drechsel offers a list of considerations for your dealership organization

    Customer Relationship Management systems have become a “must have” tool to properly inform your marketing and sales teams through the many channels customers now employ before making a buying decision at your dealership.

    Stefan Drechsel has the facts and he will share them with you via this workshop.

    You will Learn:

    What CRM vendors are competing for your business
    Dealership satisfaction ratings for CMR vendors and their systems
    Important factors in your CRM selection
    How to evaluate and analyze CRM proposals
    CRM functionality sought by auto dealers
    Looking forward 5 years in CRM system development Learn More
  3. Steve Nickelsen: Why 70% of Used Car Depts Underperform … and How to Unlock Your Real Used Vehicle Potential

    Steve Nickelsen: Why 70% of Used Car Depts Underperform … and How to Unlock Your Real Used Vehicle Potential

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday, June 1 2017
    Presenter: Steve Nickelsen
    Program Length: 80 minutes
    SKU ELF1

    Learn to identify and exploit the "low-hanging fruit" in your Used Vehicle Departments. Make Used Vehicles a Profit-Producing Powerhouse!

    For Sales & Senior Management

    Steve Nickelsen has identified the Key Strategies, Processes, and Functions that are the building blocks of a pre-owned department. Some dealerships have already doubled their used-vehicle sales by implementing these concepts.

    Steve will share with you some ideas on how to modernize your approach to used car management and marketing in the new "efficient" 21st century marketplace.

    You Will Learn:

    ## How to "lift the lid" of past performance and start acting on the possible
    ## How perceived "warmth & competence" impact the customer's buying decision
    ## How improving in several key areas can kick start performance improvements
    ## Why focusing on these performance shortfalls will ignite explosive Used Car growth
    ## How to transform your Used Vehicle Depts into profit-producing powerhouses! Learn More
  4. Steve Nickelsen: New Trends in Automotive Sales Force Management - Recruitment, Compensation & Management Style

    Steve Nickelsen: New Trends in Automotive Sales Force Management - Recruitment, Compensation & Management Style

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Original Air Date: April 11, 2013
    Presenter: Steve Nickelsen
    Program Length: 90 minutes
    SKU DGD2

    The impact of the massive Generation "Y" is already making itself evident in your showroom. Adjust to the demands and preferences of Gen Y to attract and keep the best of this generational cohort.

    Those who rely on old "command & control" strategies in the showroom will more than likely find themselves in a constant battle to recruit, train, compensate and manage the sales force of today and certainly of tomorrow.

    Gen "Y" is having an impact today and it will only grow more intense as this generational cohort (80 million strong) dominates our culture and especially our business and management practices.

    Visit with Steve Nickelsen as he examines the three main concerns of thinking auto dealers and sales managers. How to recruit, compensate and manage "Gen Y" sales staff.

    You will learn:

    Why "percentage of the gross" is not working as well as it used to
    How you can balance the needs of newer "Gen Y" sales staff with the very different needs and expectations of older (mostly Boomers) staff members
    Exactly what does motivate Gen Y and how does this differ from showroom management
    Why this cohort does not respond to traditional "Help Wanted" ads - and some examples of what does work
    Why this generational cohort may pose the most significant challenge to car dealers in decades
    Learn More
  5. Steve Nickelsen: How to get to 30% Net-to-Gross…A Plan Based on Dealership Case Studies

    Steve Nickelsen: How to get to 30% Net-to-Gross…A Plan Based on Dealership Case Studies

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Presenter: Steve Nickelsen and Steve Probst of Nickelsen Partners
    Original Air Date: January 19, 2012
    Program Length: 100 minutes
    SKU DFA3

    How other dealers and dealer groups are achieving and maintaining 30% Net-to-Gross. If they can…You can too!

    The long-established performance benchmark of "30% Net-to-Gross" remains elusive to many dealerships. Gross Profit pays the bills, but it doesn't take a financial wizard to understand that the ultimate goal is a healthy bottom line - net profit. So just how do you adjust and organize your dealership to achieve the 30% Net-to-Gross mark? Nickelsen Partners has been studying this benchmark goal to see just how some dealerships and dealer groups are hitting the mark consistently. Steve Nickelsen will present an action plan that you can employ in your store based on the established success of other dealers. Learn More
  6. Bruce Polkes and Mark Pantages: How to Effectively Use Video on Tablets in the Sales Process

    Bruce Polkes and Mark Pantages: How to Effectively Use Video on Tablets in the Sales Process

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Thursday October 13, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Bruce Polkes and Mark Pantages of Intellacar
    Program Length: 60 Minutes
    SKU: DKJ2

    Tablets in the showroom to aid in the sales process are now commonplace and effective. Join this online workshop to learn from a couple of pros just what you can easily accomplish creating and using videos in your sales process.

    Bruce Polkes and Mark Pantages of Intellacar will show you how the most successful dealerships WOW their prospects with video on tablets…. A practical "How To" workshop…

    You will learn:

    How to use videos on tablets to engage customers
    The types of videos to display - When & How
    How to use videos Pre-Showroom, In-Showroom and in Sales Follow Up
    How to leverage video in social media to help drive referrals
    Just what the sales person's video library should contain Learn More
  7. Hands-On Techniques to Make Your Dealership Website SEO Compliant

    DCD1 Hands-On Techniques to Make Your Dealership Website SEO Compliant

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 1 hour 58 minutes

    How to update dealership Web sites on platforms like Dealer.com, ADP, XI Group, DealerOn and others - If you are using another platform, submit your vendor and Brian will endeavor to include examples of editing techniques especially for you Even when your vendor does not allow direct access to META data - Brian will demonstrate how to create a work order to send to your vendor to update your META data In addition, Brian will demonstrate how these simple changes can help expand your search visibility.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!!

    Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Learn More
  8. How to Create Online Content that Builds Traffic, Leads and Sales

    DCJ1 How to Create Online Content that Builds Traffic, Leads and Sales

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Orginal Air Date: October 1, 2009
    Program Length: 1 hour 29 minutes

    Creating online content that is SEO compliant and very effective — Blogs, Press Releases, eZines and more. The best way to by-pass the lead aggregators is to drive traffic to your own Website. Creating content that changes regularly is one of the best ways to achieve that goal. Brian Pasch returns with some easy-to-use writing templates that can make this task a whole lot easier. Learn More
  9. Key to Improving Service Sales, Profits and Productivity

    DCK1  Key to Improving Service Sales, Profits and Productivity

    $298.00

    (Recorded Webinar)
    Presenter: Richard Owen of ROI Consulting and Training
    Original Air Date: November 5, 2009
    Program Length: 1 hour 52 minutes

    A cold, hard fact of life is that we are selling a lot fewer vehicles these days.  And while that has a primary impact on the variable operations of the dealership, those of you responsible for the fixed side of the business are seeing its impact as well.  Just the reduction of warranty and get-ready service income is enough to get your attention.  So if your concerns center on keeping your shop busy, selling more labor or improving technician productivity and overall profits, then you will not want to miss this session with veteran trainer Richard Owen.  Richard is a training pro and will deliver a long list of strategies you can employ today to help pump some life into your Service Department.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  10. Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    DDB2 Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: February 11, 2010
    Program Length: 1 hour 30 minutes

    Steve Nickelsen joins us to help you discover new concepts in dealership operations designed to capitalize on the growing dominance of Internet Used Car Shoppers.  Marketing your used cars is now vastly influenced by your ability to properly display your inventory online.  Info that Internet Used Car Shoppers gain while online has also produced a much more savvy customer- one that demands a different selling process.  And the growing availability of this data  also demands that you too be prepared with “the data” sufficient to help close the sale with this well-informed prospect.  Join us as Steve demonstrates how other dealers have aligned their marketing and selling process with these new realities with amazing results Learn More

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