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DHL1 Becky Chernek: Fixing the F&I Bottleneck… to Satisfy the Customer's Needs and Demands Without Killing Profit

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Product Description

(Recorded Online Workshop)
Original Air Date: December 4, 2014
Presenter: Becky Chernek of Chernek Consulting. Speaker info - DealersEdge.com/Chernek
Program Length: 80 Minutes

How to speed up the process without damaging F&I profit opportunities. Learn to engage the F&I process with the customer's needs front and center!

It's a cardinal rule of F&I selling… You must present every product… to every customer…every time! But forcing customers through our selling process to facilitate these presentations, often just makes them angry and often sorry they did business with you. And it's not so much the presentations as it is the delays in just getting on the road in their new vehicle.

The bottleneck created by a structured F&I process is the problem… If you agree, listen in to Becky Chernek as she describes ways you can better understand and qualify your customers… helping to create a new process that still makes the presentations, but also respects the customer's desire to complete the transaction quickly.

You will learn:

How to create a smooth transition from sales to finance…meeting the customer on their terms
How a better transition can help reduce resistance once in the F&I office
How to gather quick and reliable credit information and credit history to speed the process
How to establish a common bond with the customer early in the engagement… creating a more positive atmosphere
How to fine tune your F&I value proposition by conducting a "Product Needs Analysis"
How to get them on the road in their new vehicle with a smile on their faces

You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason!

Live Workshop Ratings & Comments:

Joe Walker of Nanaimo Honda 10 out of 10 The importance of keeping current with upcoming changes in the industry.
Kim Borcherding of Borcherding Buick GMC 10 out of 10 This workshop gave me a better understanding of how generation X and Ycustomers view and perceive what their buying experience should be with a dealership. We must always strive to meet and exceed our customers expectations by way of being proactive rather than re-active. Thanks Becky!

DHL1 Becky Chernek: Fixing the F&I Bottleneck… to Satisfy the Customer's Needs and Demands Without Killing Profit

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