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Advanced Management Education for Top-Tier Auto Dealership Managers
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  1. Steve Nickelsen: How to get to 30% Net-to-Gross…A Plan Based on Dealership Case Studies

    Steve Nickelsen: How to get to 30% Net-to-Gross…A Plan Based on Dealership Case Studies

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Presenter: Steve Nickelsen and Steve Probst of Nickelsen Partners
    Original Air Date: January 19, 2012
    Program Length: 100 minutes
    SKU DFA3

    How other dealers and dealer groups are achieving and maintaining 30% Net-to-Gross. If they can…You can too!

    The long-established performance benchmark of "30% Net-to-Gross" remains elusive to many dealerships. Gross Profit pays the bills, but it doesn't take a financial wizard to understand that the ultimate goal is a healthy bottom line - net profit. So just how do you adjust and organize your dealership to achieve the 30% Net-to-Gross mark? Nickelsen Partners has been studying this benchmark goal to see just how some dealerships and dealer groups are hitting the mark consistently. Steve Nickelsen will present an action plan that you can employ in your store based on the established success of other dealers. Learn More
  2. Steve Nickelsen: New Trends in Automotive Sales Force Management - Recruitment, Compensation & Management Style

    Steve Nickelsen: New Trends in Automotive Sales Force Management - Recruitment, Compensation & Management Style

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Original Air Date: April 11, 2013
    Presenter: Steve Nickelsen
    Program Length: 90 minutes
    SKU DGD2

    The impact of the massive Generation "Y" is already making itself evident in your showroom. Adjust to the demands and preferences of Gen Y to attract and keep the best of this generational cohort.

    Those who rely on old "command & control" strategies in the showroom will more than likely find themselves in a constant battle to recruit, train, compensate and manage the sales force of today and certainly of tomorrow.

    Gen "Y" is having an impact today and it will only grow more intense as this generational cohort (80 million strong) dominates our culture and especially our business and management practices.

    Visit with Steve Nickelsen as he examines the three main concerns of thinking auto dealers and sales managers. How to recruit, compensate and manage "Gen Y" sales staff.

    You will learn:

    Why "percentage of the gross" is not working as well as it used to
    How you can balance the needs of newer "Gen Y" sales staff with the very different needs and expectations of older (mostly Boomers) staff members
    Exactly what does motivate Gen Y and how does this differ from showroom management
    Why this cohort does not respond to traditional "Help Wanted" ads - and some examples of what does work
    Why this generational cohort may pose the most significant challenge to car dealers in decades
    Learn More
  3. Steve Nickelsen: Why 70% of Used Car Depts Underperform … and How to Unlock Your Real Used Vehicle Potential

    Steve Nickelsen: Why 70% of Used Car Depts Underperform … and How to Unlock Your Real Used Vehicle Potential

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday, June 1 2017
    Presenter: Steve Nickelsen
    Program Length: 80 minutes
    SKU ELF1

    Learn to identify and exploit the "low-hanging fruit" in your Used Vehicle Departments. Make Used Vehicles a Profit-Producing Powerhouse!

    For Sales & Senior Management

    Steve Nickelsen has identified the Key Strategies, Processes, and Functions that are the building blocks of a pre-owned department. Some dealerships have already doubled their used-vehicle sales by implementing these concepts.

    Steve will share with you some ideas on how to modernize your approach to used car management and marketing in the new "efficient" 21st century marketplace.

    You Will Learn:

    ## How to "lift the lid" of past performance and start acting on the possible
    ## How perceived "warmth & competence" impact the customer's buying decision
    ## How improving in several key areas can kick start performance improvements
    ## Why focusing on these performance shortfalls will ignite explosive Used Car growth
    ## How to transform your Used Vehicle Depts into profit-producing powerhouses! Learn More
  4. 7 Point Checklist for CRM Choice & Due Diligence

    7 Point Checklist for CRM Choice & Due Diligence

    $59.00

    Members Only Live workshop. Visit
    https://viptrial.dealersedge.com/ for more information

    Featuring: Stefan Drechsel of The Gillrie Institute
    Air Date: Thursday November 8 2018
    1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
    Program Length: 60 minutes
    SKU DMK2

    Fresh from a Gillrie Survey on CRM dealership satisfaction, Stefan Drechsel offers a list of considerations for your dealership organization

    Customer Relationship Management systems have become a “must have” tool to properly inform your marketing and sales teams through the many channels customers now employ before making a buying decision at your dealership.

    Stefan Drechsel has the facts and he will share them with you via this workshop.

    You will Learn:

    What CRM vendors are competing for your business
    Dealership satisfaction ratings for CMR vendors and their systems
    Important factors in your CRM selection
    How to evaluate and analyze CRM proposals
    CRM functionality sought by auto dealers
    Looking forward 5 years in CRM system development Learn More
  5. Health Check: Used Vehicle Departments

    Health Check: Used Vehicle Departments

    $59.00

    MEMBERS ONLY LIVE WORKSHOP
    Visit https://dealersedge.com/viptrial For more Information

    Ed French’s Six Strategies for Creating a High Performance Used Car Operation

    Featuring: Ed French of AUTOPROFIT
    Air Date: Thursday May 16 2019
    1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
    Program Length: 60 minutes
    SKU DNE3

    This workshop will provide you a step by step “self-assessment” of all the necessary ingredients to ensure you have a Used Car Department ready to perform at the highest level.

    Ed will Examine:

    How to know your Numbers
    Mapping your Inventory Objectives
    Measuring Appraisal Effectiveness
    Reconditioning Best Practices
    Digital Parity in your Selling Process
    Creating a High Performance Website to Maximize your Turn Strategy Learn More
  6. Best Practices: How the Smartest Dealers Thrive in a Down Market

    SD Best Practices: How the Smartest Dealers Thrive in a Down Market

    $298.00

    (Manual - Available in Downloadable .PDF or Hard Copy Format)

    The retail auto business has been in a prolonged slump for most new car dealers, but while some continue to struggle - others learn to thrive by adapting to new strategies and marketing goals.

    Cutting costs can be effective and is an important objective - but looking past what you can save - and on to what you can sell is the true measure of those who will win in 2007 and beyond.

    Our editors have written about many of these dealers and their "out-of-the-box" thinking over the past several years and we have organized their efforts in this important new guide. Learn More

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