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DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
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  1. Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Online Workshop!
    Air Date: Thursday Spetember 22, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen of Nickelsen/DealersEdge
    Program Length: 30 Minutes
    SKU: DKI4

    If you do not have the vehicles your used car customers want… it's obvious that you are just not going to make the sale… somebody else will!

    Most dealerships have today's sophisticated used car marketing tools… tools like vAuto and others… yet many still do not maximize their sales by actively stocking the vehicles that history and market data dictate. This is your chance to learn how!

    You will learn:

    The secret of assembling the right used vehicle inventory
    Why Steve says - "It's NOT about what you THINK will sell…. It's about the data!"
    Why most dealers should do LESS business with wholesalers
    How to use market data to alter your view of what you CAN sell
    What your own sales history and surrounding market data can to improve your used car performance.
    Learn More
  2. Steve Nickelsen: How to Strap a Rocket to Your Used Car Department

    Steve Nickelsen: How to Strap a Rocket to Your Used Car Department

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info
    Air Date: Tuesday July 19, 2016
    Featuring: Steve Nickelsen
    SKU DKGa

    Remember to Email Steve at Nickelsen@MSN.com for your free valuable information pack!

    The 10 Keys to Unlocking Your True Used Car Potential

    "…50 to 75% fail to fully capitalize on their used car potential." Steve Nickelsen

    Is your Used Car Department producing up to its potential? Could it be better… a lot better? If you think there just might be room for improvement and a lot more profit available… we do to! Please read on…

    Through years of research and working with hundreds of dealerships in the U.S. and Canada, Steve Nickelsen has discovered that most dealerships have huge upside potential for growth in the Used Car Department.

    Steve has discovered that to really excel and realize your true potential… a used car manager needs to work for excellence in 10 Key areas.

    The typical underperforming dealership will have mastered 2, 3 or 4 of the Nickelsen 10 Keys. But those who see their sales and profits from used vehicles take off like a rocket, learn to pay close attention to all 10.

    Steve joins us for this special Online Workshop Presentation and promises to tell and show you how to "Strap a Rocket to Your Used Car Department!

    Visit with us for 30 minutes… then explore and then achieve your True Used Car Potential! Steve will provide you the tools to help strap a rocket to your used vehicle operations! Learn More
  3. DKE3 Joni Stuker: Prospecting:  How to Generate 1/3 of Your Monthly Sold Vehicles from this Category

    DKE3 Joni Stuker: Prospecting: How to Generate 1/3 of Your Monthly Sold Vehicles from this Category

    $97.00

    Online Workshop!
    Air Date: Thursday May 19, 2016 at 2:30 pm Eastern
    Featuring: Joni Stuker
    Program Length: 60 Minutes

    You hope sales reps and your BDC are successfully capturing leads via Prospecting Techniques… But are they? Joni Stuker shares her favorite strategies for improving performance in this vital lead category.
    Whether you are a Sales Rep on the Showroom Floor, or a BDC rep in the call center, you will benefit from these tried and tested approaches to prospecting for sales leads. Need more leads… here they are! Let's think outside the box!

    Joni will show you:
    •How to identify and maximize results from your "Circle of Influence"
    •How to maximize results from a "Service to Sales" strategy
    •How to identify "orphans" and complete a successful adoption
    •How to better use "Equity Alerts" to prompt more interest
    •How to use incidental contact with prospects to get them in the buying mood
    •How to Think Outside the Box and Win!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason!




    Learn More
  4. DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    Regular Price: $97.00

    Special Discount Price: $0.00

    Online Workshop!
    Air Date: Thursday April 7, 2016 at 1pm Eastern and 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes

    How technology can help beat the competition in Certified Pre-Owned Market

    The importance of the Certified Pre-Owned (CPO) business is undeniable. But as we all know by now, because of Internet-based selling platforms, used vehicles are no longer unique… they have become a commodity. And winning against the competition for these sales has more to do with getting to the customer quickly, with more impact and at the right market-determined price.

    Visit with Jim Flint as he reveals some technology nuggets that can help you compete successfully for CPO customers and sales.

    Key Presentation Takeaways:

    Utilize technology to yield improved visibility and profits
    Set up a VDP Filter (Vehicle Detail Page) through Google Analytics
    How to dynamically showcase CPO inventory on Google
    Utilize VDP enhancements through inventory images
    Reset the market's bottom pricing each week
    …and the "Dirty Little Secret" about CPO

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  5. BKSE 5-Minute Guide to... Sales Success Coaching

    BKSE 5-Minute Guide to... Sales Success Coaching

    $247.00

    Book Available in Downloadable .PDF or Hard Copy Format - Shipping is FREE!

    Quick & Easy to Deploy Training Sessions for those...
    Teachable Moments at your sales meetings
    One-on-One Coaching of New Hires, or...
    ... with Underperforming Sales Team Members

    For every Sales Manager, "Teachable Moments" occur every day... moments when a deficiency is noticed and an opportunity created for positive reinforcement and coaching!
    "Teachable Moments" can occur one-on-one, but also as a productive addition to your regular sales meetings!
    This DealersEdge Guide is packed with short lessons (typically 1 page) addressing every correctable deficiency keeping your sales team members from improvment and sales success!
    Every Sales Manager looking for a convenient way to coach sales team members to success... simply must own this resource!

    What's Included:

    Short and focused training lesson organized into these 9 Chapters ... 140 Lessons ...

    Chapter 1 - Meet & Greet
    Chapter 2 - Building Rapport
    Chapter 3 - Qualifying the Prospect
    Chapter 4 - Presentation
    Chapter 5 - Overcoming Objections
    Chapter 6 - Negotiating
    Chapter 7 - Closing the Sale
    Chapter 8 - Delivery & Follow Up
    Chapter 9 - Skills Development & Self-Motivation

    In which areas does your Sales Team need some help?

    Included with your purchase of this Guide, you will receive a CD containing Word files of each artcle/lesson found within.
    That's 140 Word files so that you can print out individual copies for your Sales Staff...
    ... or perhaps even cut & paste your own in-house "Sales Tips Newsletter".... with content you choose for today's needs of your sales team members.
    Free and included with your Order!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $250 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  6. BJSG Dealership Sales & Marketing Management... What's Working... What's New...2015

    BJSG Dealership Sales & Marketing Management... What's Working... What's New...2015

    $198.00

    Available in PDF and Hard Copy Format

    Essays from Workshops Presented by Dealership Sales & Marketing Experts Focusing on What is Working for Your Peers

    Benefits:

    1. Zero in on What Your Peers in other dealerships are doing to enjoy fantastic sales and profit growth…
    2. Sharpen and Hone Your Basic, But Critical, Management Skills
    3. Discover the Habits & Practices of the Very Best Dealership Sales, BDC and Marketing Managers
    4. 125+ Pages of Essays Drawn from the Content of Recent DealersEdge Workshops as presented by Auto Industry Experts!

    Essays Included in this 125+ Page Collection:
    CHAPTER 1 - What's Working in Sales Mgt…

    5 Biggest Bottom Line Opportunities for Sales Mgrs
    Fixing the F&I Bottleneck W/O Killing Profits
    Why 70% of All U.C. Depts Underperform
    Top 10 Digital Marketing Mistake for Auto Dealers
    How to Reconcile Sales & CRM Gross to the Acct'g Gross

    CHAPTER 2 - Basic Management Skills for Sales & Mktg Mgrs…

    Get the Best from Your Team with One-on-One Coaching
    Step-by-Step Forecasting Guide that Gets Results
    Effective Pay Plan Formulas
    What's New in Pre-Employment Screening

    CHAPTER 3 - Habits & Practices of the Best Sales & Mktg Managers

    Habits & Practices of Exceptional Used Vehicle Mgrs
    Habits & Practices of Exceptional BDC Mgrs
    Habits & Practices of Exceptional F&I Mgrs

    CHAPTER 4 - BDC Management Concepts…

    Best Practices for Building Your BDC
    Hiring & Training Dealership BDC Reps
    Top 5 Steps to Ensure Immediate BDC Mgr Improvements

    SUBSCRIPTION OPTION:
    You can upgrade your purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Online Workshops (45+ per yr) and our online library of over 160 Recordings of past programs. For just $300 more than the price of this program, you get it all for a period of one year! That is a total of just $598 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $300 paid for this upgrade - for any reason! Learn More
  7. DJE3 Steve Nickelsen - Sales Managers: 5 Surefire Quick Fixes for Immediate Profit Improvement

    DJE3 Steve Nickelsen - Sales Managers: 5 Surefire Quick Fixes for Immediate Profit Improvement

    $97.00

    (Recorded Online Workshop)
    Original Air Date: Thursday May 21, 2015
    Presenter: Steve Nickelsen of Nickelsen Partners
    Program Length: 80 Minutes

    Learn the Top 5 improvements that most Sales Mgrs can employ today to grow the bottom line… right now! The Low-Hanging Fruit is just begging to be picked!

    This session is specifically for Sales Managers!

    Just about every industry expert and consultant has a list of "go-to" items to employ to immediately bring additional profit to the bottom line.

    In this series of workshops, our experts will outline for you the 5 Top Fixes that are almost always easy to employ… providing immediate positive results.

    Join Steve Nickelsen as he reveals his Top 5 Fixes for Sales Managers…from all variable departments.

    You will learn:

    How to increase the number daily appointments from salespeople
    How to increase prospect sales efficiency from sales calls and Internet leads
    How to increase the percentage of first time showroom prospects that buy
    How to maximize the number of unsold prospects that return to buy
    How to find more used cars that will sell on your used car lot

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Recorded Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $300 paid for this upgrade - for any reason! Learn More
  8. DJA3 Joni Stuker: Habits & Practices of Exceptional BDC Managers

    DJA3 Joni Stuker: Habits & Practices of Exceptional BDC Managers

    $298.00

    (Recorded Online Workshop)
    Original Air Date: January 20, 2015
    Presenter Joni Stuker: Speaker Info - www.dealersedge.com/Stuker
    Program Length: 70 minutes

    Some BDCs Succeed Beyond Expectations… Others Flounder or even Fail. The Difference is almost always the Manager. The Exceptional BDC Mgr makes it work!

    Joni Stuker is a BDC pro with decades of experience and know-how when it comes to what makes a dealership BDC succeed. Join us for a 60-minute workshop where Joni will outline the habits and practices that make some BDC Managers stand out as Exceptional.

    You will learn how Exceptional BDC Mgrs all have Habits like these built into their work day routines:

    Set an effective Daily Work Plan
    Understand and practice the Power of a Live T.O.
    Promote interaction via the "Go Green" board
    Understand and apply the "45 Minute Rule"
    Use Dynamic Pay Plans tied to growth
    Achieves dealership goals thru "Self-Generating Appointments"

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $300 more than the price of this program, you get it all for a period of one year! That is a total of just $598 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $300 paid for this upgrade - for any reason! Learn More
  9. DHL1 Becky Chernek: Fixing the F&I Bottleneck… to Satisfy the Customer's Needs and Demands Without Killing Profit

    DHL1 Becky Chernek: Fixing the F&I Bottleneck… to Satisfy the Customer's Needs and Demands Without Killing Profit

    $97.00

    (Recorded Online Workshop)
    Original Air Date: December 4, 2014
    Presenter: Becky Chernek of Chernek Consulting. Speaker info - DealersEdge.com/Chernek
    Program Length: 80 Minutes

    How to speed up the process without damaging F&I profit opportunities. Learn to engage the F&I process with the customer's needs front and center!

    It's a cardinal rule of F&I selling… You must present every product… to every customer…every time! But forcing customers through our selling process to facilitate these presentations, often just makes them angry and often sorry they did business with you. And it's not so much the presentations as it is the delays in just getting on the road in their new vehicle.

    The bottleneck created by a structured F&I process is the problem… If you agree, listen in to Becky Chernek as she describes ways you can better understand and qualify your customers… helping to create a new process that still makes the presentations, but also respects the customer's desire to complete the transaction quickly.

    You will learn:

    How to create a smooth transition from sales to finance…meeting the customer on their terms
    How a better transition can help reduce resistance once in the F&I office
    How to gather quick and reliable credit information and credit history to speed the process
    How to establish a common bond with the customer early in the engagement… creating a more positive atmosphere
    How to fine tune your F&I value proposition by conducting a "Product Needs Analysis"
    How to get them on the road in their new vehicle with a smile on their faces

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  10. DHI4 Steve Nickelsen: Habits and Practices of the Exceptional Used Vehicle Manager

    DHI4 Steve Nickelsen: Habits and Practices of the Exceptional Used Vehicle Manager

    $97.00

    (Recorded Online Workshop)
    Original Air Date: September 25, 2014
    Steve Nickelsen - Speaker info - www.dealersedge.com/Nickelsen
    Program Length: 72 Minutes

    Used Vehicle Success is often the result of the efforts of an exceptional manager who has properly defined the tasks and designed the process to make it all work!

    Managing a used vehicle sales department is not a job for sissies! It requires the obvious skills that aid in the selling process, but also requires a laundry list of other skills… skills that can define the difference between success and failure. And the best Used Car Managers do it all with apparent ease.

    Join Steve Nickelsen as he examines just what makes the best used vehicle managers stand out from the crowd.

    You will learn how the Exceptional U.C. Manager…

    Develops the confidence to make decisions and take action
    Embraces today's technologies and opportunities to grow
    Masters the art of prioritizing tasks and not getting buried in low-importance "time sinks"
    Uses their natural People Skills to inspire Sales Staff
    Uses same People Skills to manage customer interactions an expectations
    Finds and Employs the best Marketing Techniques - Traditional and Online
    Masters the art of finding and pricing the best inventory mix for their customers
    Uses 4 Key Steps to Increase Used Car Volume

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More

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