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DEALERSEDGE Welcome to DealersEdge
Advanced Managemnet Education for Top-Tier Auto Dealership Managers
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  1. Steve Nickelsen: Why So Many of the Dealer’s Truly Great Ideas Fail to Launch

    Steve Nickelsen: Why So Many of the Dealer’s Truly Great Ideas Fail to Launch

    $0.00

    SPECIAL FREE LIVE ONLINE WORKSHOP

    Workshop Info:
    Air Date: Live Thursday, April 27, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen
    Program Length: 30 Minutes

    If you are a Dealer or GM, there is no shortage of new concepts, ideas and strategies that could make your dealership organization better! Yet so many great ideas fail at the execution stage… WHY?

    I know this has happened to you! You return from a 20-Group Meeting or the NADA Convention… or maybe you read an article or book that inspires and enthuses you to bring a specific improvement to your auto group or store.

    But when you present this ‘great idea’ to your management team, they smile, nod, stifle a groan… then they hope if they just ignore you for a couple of weeks, it will all go away.

    Or maybe, they argue about the wisdom of trying something new. Any of this sound familiar…

    Lame Excuses: “Our customers are different and they will not like this.” “We tried that once and it didn’t work.” “We don’t have the time.” But if others have found this idea successful, is any of this valid? More than likely NOT.

    Visit with Steve for just 30 minutes and he will show you:

    Why so many improvement plans fail to execute in your dealership or group
    Why having great ideas and opportunities is not enough to move from theory to practice
    Why dealerships are a particularly difficult environment to bring about improvement and change
    Why you so often hear the same lame and uninspired excuses
    How an Executive Virtual Coach can provide the implementation muscle that takes your great ideas and opportunities and turns them into increased efficiencies and profits. Learn More
  2. Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Online Workshop!
    Air Date: Thursday Spetember 22, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen of Nickelsen/DealersEdge
    Program Length: 30 Minutes
    SKU: DKI4

    If you do not have the vehicles your used car customers want… it's obvious that you are just not going to make the sale… somebody else will!

    Most dealerships have today's sophisticated used car marketing tools… tools like vAuto and others… yet many still do not maximize their sales by actively stocking the vehicles that history and market data dictate. This is your chance to learn how!

    You will learn:

    The secret of assembling the right used vehicle inventory
    Why Steve says - "It's NOT about what you THINK will sell…. It's about the data!"
    Why most dealers should do LESS business with wholesalers
    How to use market data to alter your view of what you CAN sell
    What your own sales history and surrounding market data can to improve your used car performance.
    Learn More
  3. Steve Nickelsen: How to Strap a Rocket to Your Used Car Department

    Steve Nickelsen: How to Strap a Rocket to Your Used Car Department

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info
    Air Date: Tuesday July 19, 2016
    Featuring: Steve Nickelsen
    SKU DKGa

    Remember to Email Steve at Nickelsen@MSN.com for your free valuable information pack!

    The 10 Keys to Unlocking Your True Used Car Potential

    "…50 to 75% fail to fully capitalize on their used car potential." Steve Nickelsen

    Is your Used Car Department producing up to its potential? Could it be better… a lot better? If you think there just might be room for improvement and a lot more profit available… we do to! Please read on…

    Through years of research and working with hundreds of dealerships in the U.S. and Canada, Steve Nickelsen has discovered that most dealerships have huge upside potential for growth in the Used Car Department.

    Steve has discovered that to really excel and realize your true potential… a used car manager needs to work for excellence in 10 Key areas.

    The typical underperforming dealership will have mastered 2, 3 or 4 of the Nickelsen 10 Keys. But those who see their sales and profits from used vehicles take off like a rocket, learn to pay close attention to all 10.

    Steve joins us for this special Online Workshop Presentation and promises to tell and show you how to "Strap a Rocket to Your Used Car Department!

    Visit with us for 30 minutes… then explore and then achieve your True Used Car Potential! Steve will provide you the tools to help strap a rocket to your used vehicle operations! Learn More
  4. DKG2 Morley Fletcher & Brian Sullivan: Using Tablets to Elevate the Customer Experience and Drive Sales Improvement

    DKG2 Morley Fletcher & Brian Sullivan: Using Tablets to Elevate the Customer Experience and Drive Sales Improvement

    $298.00

    Online Workshop!
    Air Date: Thursday July 14, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Morley Fletcher & Brian Sullivan
    Program Length: 60 Minutes

    Learning to leverage the power of tablet computing… you can improve sales team knowledge, increase sales efficiency, reduce transaction times & improve the customer's experience…

    You will learn:
    How to using tablets in sales elevates the Customer Experience
    Benefits of employing tablets pre-showroom, in-showroom and for follow up
    How using video on tablets can help appointment show rates, social media effectiveness and CSI
    Ways to keep customers from "shopping you" in your own showroom
    and more…

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $299 more than the price of this program, you get it all for a period of one year! That is a total of just $597 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $299 paid for this upgrade - for any reason! Learn More
  5. DKE3 Joni Stuker: Prospecting:  How to Generate 1/3 of Your Monthly Sold Vehicles from this Category

    DKE3 Joni Stuker: Prospecting: How to Generate 1/3 of Your Monthly Sold Vehicles from this Category

    $97.00

    Online Workshop!
    Air Date: Thursday May 19, 2016 at 2:30 pm Eastern
    Featuring: Joni Stuker
    Program Length: 60 Minutes

    You hope sales reps and your BDC are successfully capturing leads via Prospecting Techniques… But are they? Joni Stuker shares her favorite strategies for improving performance in this vital lead category.
    Whether you are a Sales Rep on the Showroom Floor, or a BDC rep in the call center, you will benefit from these tried and tested approaches to prospecting for sales leads. Need more leads… here they are! Let's think outside the box!

    Joni will show you:
    •How to identify and maximize results from your "Circle of Influence"
    •How to maximize results from a "Service to Sales" strategy
    •How to identify "orphans" and complete a successful adoption
    •How to better use "Equity Alerts" to prompt more interest
    •How to use incidental contact with prospects to get them in the buying mood
    •How to Think Outside the Box and Win!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason!




    Learn More
  6. DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    Regular Price: $97.00

    Special Discount Price: $0.00

    Online Workshop!
    Air Date: Thursday April 7, 2016 at 1pm Eastern and 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes

    How technology can help beat the competition in Certified Pre-Owned Market

    The importance of the Certified Pre-Owned (CPO) business is undeniable. But as we all know by now, because of Internet-based selling platforms, used vehicles are no longer unique… they have become a commodity. And winning against the competition for these sales has more to do with getting to the customer quickly, with more impact and at the right market-determined price.

    Visit with Jim Flint as he reveals some technology nuggets that can help you compete successfully for CPO customers and sales.

    Key Presentation Takeaways:

    Utilize technology to yield improved visibility and profits
    Set up a VDP Filter (Vehicle Detail Page) through Google Analytics
    How to dynamically showcase CPO inventory on Google
    Utilize VDP enhancements through inventory images
    Reset the market's bottom pricing each week
    …and the "Dirty Little Secret" about CPO

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  7. DKA1 Brian Hart: Video Walk-Arounds to Engage Prospects - A "How To" and Practical Guide

    DKA1 Brian Hart: Video Walk-Arounds to Engage Prospects - A "How To" and Practical Guide

    $97.00

    Recorded Online Workshop
    Original Air Date: Thursday January 7
    Featuring: Brian Hart of Potratz Automotive Advertising & Consulting
    Program Length: 30 Minutes

    Moving customers from their initial contact - typically email or phone - to a showroom visit is the first goal.

    Learning to create enticing, attractive and inviting videos of the vehicle they are interested in helps move the customer closer to a face-to-face meeting.

    Brian tells you how to do it!

    When to use video to respond to customer inquiries
    How to Stage your Video walk around - setting, lighting, sound
    How to Script your Video Conversation…what to include/exclude
    How to Use the Video to set up the Next Contact… thereby moving your prospect further down the sales funnel.

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  8. BKSE 5-Minute Guide to... Sales Success Coaching

    BKSE 5-Minute Guide to... Sales Success Coaching

    $247.00

    Book Available in Downloadable .PDF or Hard Copy Format - Shipping is FREE!

    Quick & Easy to Deploy Training Sessions for those...
    Teachable Moments at your sales meetings
    One-on-One Coaching of New Hires, or...
    ... with Underperforming Sales Team Members

    For every Sales Manager, "Teachable Moments" occur every day... moments when a deficiency is noticed and an opportunity created for positive reinforcement and coaching!
    "Teachable Moments" can occur one-on-one, but also as a productive addition to your regular sales meetings!
    This DealersEdge Guide is packed with short lessons (typically 1 page) addressing every correctable deficiency keeping your sales team members from improvment and sales success!
    Every Sales Manager looking for a convenient way to coach sales team members to success... simply must own this resource!

    What's Included:

    Short and focused training lesson organized into these 9 Chapters ... 140 Lessons ...

    Chapter 1 - Meet & Greet
    Chapter 2 - Building Rapport
    Chapter 3 - Qualifying the Prospect
    Chapter 4 - Presentation
    Chapter 5 - Overcoming Objections
    Chapter 6 - Negotiating
    Chapter 7 - Closing the Sale
    Chapter 8 - Delivery & Follow Up
    Chapter 9 - Skills Development & Self-Motivation

    In which areas does your Sales Team need some help?

    Included with your purchase of this Guide, you will receive a CD containing Word files of each artcle/lesson found within.
    That's 140 Word files so that you can print out individual copies for your Sales Staff...
    ... or perhaps even cut & paste your own in-house "Sales Tips Newsletter".... with content you choose for today's needs of your sales team members.
    Free and included with your Order!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $250 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  9. DJH2 Paul Potratz: Thru the "Periscope"… New Look at Video Marketing Strategies for Auto Dealers

    DJH2 Paul Potratz: Thru the "Periscope"… New Look at Video Marketing Strategies for Auto Dealers

    $97.00

    Recorded Online Workshop
    Original Air Date: August 13, 2015
    Featuring: Paul Potratz
    Program Length: 80 Minutes

    Learn the current tools and strategies that you MUST be using to compete with an ever-advancing competition. Special look at "Periscope" and Live Video Streaming!

    Many dealerships are reluctant to delve into the world of video marketing… others employ video with delight… to their competitors growing regret.

    Visit with Paul Potratz as he outlines just what you could and should be doing to benefit from the newest tools and video marketing strategies. New Live Streaming Video tools open up new and exciting opportunities for smart dealers to capitalize… and it's not as hard as you thought.

    Discover:

    How & Why to use new video tools like Periscope and Meerkat to boost sales
    How & Why to promote your video messages and content
    All about the top video marketing strategies you MUST be employing
    How effective video does NOT mean professional video

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $300 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  10. DJH1 Jasen Rice: How to Get a Larger Share of the Soaring Certified Per-Owned Market

    DJH1 Jasen Rice: How to Get a Larger Share of the Soaring Certified Per-Owned Market

    $97.00

    Recorded Online Workshop!
    Original Air Date: August 6, 2015
    Featuring: Jasen Rice of Lotpop
    Program Length: 80 Minutes

    Innovative Pricing & Marketing Strategies Can Help You Grab a Bigger Slice of CPO Sales… Autodata reported a 17+% increase in CPO sales in June… Would you like a bigger piece of that pie? Find out how…

    It's no secret…Certified Pre-Owned (CPO) has been the bright star in the world of pre-owned sales in recent years. And it seems like the CPO pie just gets bigger and bigger.

    While the CPO sales have boomed… so have new strategies to help dealers price and market their CPO inventory to greater competitive advantage. And, as most auto retailing does these days, it all centers on how CPO customers are finding your dealership and your inventory online.

    Discover:

    How to increase your CPO Search Page Views (SRPs) by 5X
    How to increase your CPO Vehicle Detail Page Views (VDPs) by up to 100%
    How some OEM's terms for options are retarding your Search Page Views
    How to optimize your CPO Inventory Descriptions to increase VDPs
    An effective CPO Pricing Strategy that increases VDPs and sales
    How to get a larger share of the CPO market and beat your competition to the CPO buyer!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $300 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More

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