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DGA1 Greg Criss: How the "All Makes/All Models" Business Plan Can Succeed in Your Service Department

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Product Description

(Recorded Webinar)
Presenter: Greg Criss
Original Air Date: January 3, 2013
Program Length: 90 minutes

Aftermarket retailers are making tons of money with this model, yet most dealerships continue to struggle. Learn the secrets of those dealerships successful with "All Makes/All Models."

If you are not already convinced that this market has a lot of potential, consider just a few stats… The average family has 2.5 vehicles in the driveway. And the average age of vehicles on the road has steadily increased to over 11 years old.

Yet most dealerships are almost totally focused on servicing their own make.

Some dealerships have mastered the changes in organization, mindset and marketing that encourages more and more "other-brand' vehicles into their shops. And they are doing so very profitably!

In this Webinar you will learn how you can tap into this high-profit market as well.

You will learn:

How to create a comprehensive & successful plan to service "All Makes/All Models"
How to identify which technicians to devote to this segment
Which aftermarket parts you need to stock
Getting Service Advisors & Salespeople to 'buy in' to the concept
How to massage pay plans to fit the "All Makes/All Models" effort
How to craft and target marketing for the best results

Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation

DGA1 Greg Criss: How the "All Makes/All Models" Business Plan Can Succeed in Your Service Department

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