Presenter: Rob Campbell of the Mironov Group
Original Air Date: May 24, 2012
Program Length: 120 minutes
How to use the new tools of Guerilla Marketing for your Fixed Ops departments - A multi-pronged marketing approach to bring in more parts and service business
All of those expired manufacturer and certified pre-owned warranties are opportunities for your dealership to bring in new faces. And your dealership doesn’t have to spend big bucks using traditional media outlets like radio, newspaper and television either.
A mix of traditional methods and alternative media is a great way to promote your service and parts business.
Join dealership fixed operations expert Rob Campbell and DealersEdge for a special workshop on ways to rebuild your service and parts business without breaking the bank.
You will learn:
A different approach to service marketing that is working in dealership’s like yours.
Attention-grabbing ideas to get your service department at the top of the customer’s mind
About low-cost alternative marketing channels (Note: It’s not just all about social media).
Case studies of innovative marketing campaigns –what’s working and what’s not.
How to close the gap between the perceived cost of your service versus the aftermarket.
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