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Recorded Webinars

DEALERSEDGE Welcome to DealersEdge
Advanced Managemnet Education for Top-Tier Auto Dealership Managers
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  1. Steve Nickelsen: Why So Many of the Dealer’s Truly Great Ideas Fail to Launch

    Steve Nickelsen: Why So Many of the Dealer’s Truly Great Ideas Fail to Launch

    $0.00

    SPECIAL FREE LIVE ONLINE WORKSHOP

    Workshop Info:
    Air Date: Live Thursday, April 27, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen
    Program Length: 30 Minutes

    If you are a Dealer or GM, there is no shortage of new concepts, ideas and strategies that could make your dealership organization better! Yet so many great ideas fail at the execution stage… WHY?

    I know this has happened to you! You return from a 20-Group Meeting or the NADA Convention… or maybe you read an article or book that inspires and enthuses you to bring a specific improvement to your auto group or store.

    But when you present this ‘great idea’ to your management team, they smile, nod, stifle a groan… then they hope if they just ignore you for a couple of weeks, it will all go away.

    Or maybe, they argue about the wisdom of trying something new. Any of this sound familiar…

    Lame Excuses: “Our customers are different and they will not like this.” “We tried that once and it didn’t work.” “We don’t have the time.” But if others have found this idea successful, is any of this valid? More than likely NOT.

    Visit with Steve for just 30 minutes and he will show you:

    Why so many improvement plans fail to execute in your dealership or group
    Why having great ideas and opportunities is not enough to move from theory to practice
    Why dealerships are a particularly difficult environment to bring about improvement and change
    Why you so often hear the same lame and uninspired excuses
    How an Executive Virtual Coach can provide the implementation muscle that takes your great ideas and opportunities and turns them into increased efficiencies and profits. Learn More
  2. Chuck Hartle': Re-Thinking the Parts Pricing Matrix to Maximize Profits in 2017

    Chuck Hartle': Re-Thinking the Parts Pricing Matrix to Maximize Profits in 2017

    $0.00

    Free Entry Level Membership Included! Gain access to all LIVE DealersEdge Presentations as well as other discounts and specials! By Registering For This Workshop You Are Automatically Enrolled In Our FREE Entry Level Membership Program!

    Visit VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday November 9 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Chuck Hartle'
    Program Length: 60 Minutes
    SKU: DLK2

    How to build the perfect parts pricing strategies for Customer, Wholesale and Internal sales. Explore the role of Price Escalators in search of the right balance for price, value and profits. Past workshop, updated for 2017.

    Chuck Will Guide You To:

    Parts pricing strategies for all types of sales, in-shop, over-the-counter, wholesale…
    Effective testing of new escalators and matrix pricing formulas
    A honest appraisal of your current parts pricing policies and practices
    A set of new principles to guide and reshape your parts pricing formulas to maximize competitive advantage and bottom line profits. Learn More
  3. Greg Criss: Declined Service Recommendations - Creating a Solid Follow Up Calling Process

    Greg Criss: Declined Service Recommendations - Creating a Solid Follow Up Calling Process

    $0.00

    Free Entry Level Membership Included! Gain access to all LIVE DealersEdge Presentations as well as other discounts and specials! By Registering For This Workshop You Are Automatically Enrolled In Our FREE Entry Level Membership Program!

    Visit VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday October 19 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Greg Criss
    Program Length: 60 Minutes
    SKU: DLJ3

    Instead of just recording “Service Declined” on the repair order, how about creating a multi-step phone marketing process to bring some of that high profit work back into the shop?

    You Will Learn:

    How to create a “Declined Work” opcode process
    How the call center can speak professionally with the guest about their needs
    How to build a “Declined Work” review process on the service lane
    How create “appointment urgency” in word tracks for your BDC
    How to sell “off-time” & create a better booking strategy
    How to track effectiveness of your “Declined Work” process
    How to follow-up (market) when a guest says “no” to your declined work contact Learn More
  4. Steve Kwiatkowski: How to Create a Professional Image on the Service Drive… Become the Customer’s Trusted Advisor

    Steve Kwiatkowski: How to Create a Professional Image on the Service Drive… Become the Customer’s Trusted Advisor

    $197.00

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday August 17 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Kwiatkowski
    Program Length: 75 Minutes
    SKU: ELH3

    The key to securing a steady stream of service business… for NOW… but also for down the road … is to win the heart and loyalty of your current customers.

    It's not just about selling more service and making more menu presentations… It is about getting the customer to like and trust you! Researchers have found that customers make two immediate judgments about individuals and businesses…at the very first contact. Are you "Warm?"… and then are you "Competent?" Failure to get a high enough grade on either and you will fail to win repeat business.

    For most dealerships to win in the battle for service business, they need to re-think just what is happening on their service drives. Many, if not most, dealerships are allowing their service advisors to push customers and profits away… down the street and to your competitors. The good news is you can fix it!

    You will learn:

    What a professional service lane workflow (customer process) should look like
    How to identify gaps in your workflow…and what to do about it
    How to incrementally improve your process…and fatal errors to avoid
    How to educate service advisors and customers on the true value of proper maintenance…
    The single best improvement in customer retention that your advisors can make…and how to make it happen
    5 key elements need to become a Trusted Advisor to your customers
    Learn More
  5. Don Tipton: How to Strap a Rocket to Your Service Department

    Don Tipton: How to Strap a Rocket to Your Service Department

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Tuesday October 18, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Don Tipton
    Program Length: 30 Minutes
    SKU: DKJA

    Don Tipton says that the average 12-technician service department can add over $600K in Gross Profit by effectively addressing 10 service operation pain points.

    Is it possible you are leaving this much money on the table in service?

    Visit with Donas he discusses his 10 Keys to an additional $600K.

    You will learn real world ways to:

    Increase the technician's available hours
    Improve production by identifying and reducing "lost time"
    Get control of Work in Process and Unapplied Labor
    Staff the Service Lane efficiently to maximize profit
    Attract and keep more service customers
    Raise the value per repair order Learn More
  6. DJL2 Brooke Samples: 3 Top Game Changers for Service… for Focused, Effective and Immediate Improvement

    DJL2 Brooke Samples: 3 Top Game Changers for Service… for Focused, Effective and Immediate Improvement

    $97.00

    Recorded Online Workshop!
    Original Air Date: December 10, 2014
    Featuring: Brooke Samples
    Program Length: 60 Minutes

    How to implement 3 challenging, but highly effective process changes that will improve customer relationships and the bottom line at the same time!

    We all know that making these "game changing" adjustments will produce benefits on many fronts. Yet… many dealerships still fail to execute successfully.

    Listen in as Brooke Samples profiles simple "How To" solutions that will lead to your success.

    Workshop Take-Aways:

    •How to get out of the "oil change business"… How to take the LOF single-line repair order and multiple its value to the customer and the dealership!
    •How to get into the "tire business"… How to approach customers with the need for new tires and then expand the opportunity with other high-profit services!
    •How to successfully implement an "Active Delivery" process for improved CSI and repeat business!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason!

    Learn More
  7. DJJ1 Rob Campbell: 5 Keys to Avoiding Perils of Factory and Extended Warranty Audits

    DJJ1 Rob Campbell: 5 Keys to Avoiding Perils of Factory and Extended Warranty Audits

    $97.00

    Recorded Online Workshop!
    Original Air Date: October 1, 2015
    Featuring: Rob Campbell
    Program Length: 90 Minutes


    The growing number of CPO - Extended Warranty Covered- vehicles places a new layer of opportunity for fraudulent claiming by overly aggressive technicians and customer-facing advisors and supervisors.

    The growing threat of an audit of your Extended Warranty related repairs and claims brings the issue of sub-standard decision making and repair documentation back to the here and now.

    Fraudulent or error-filled claims could cause violations that could cost the dealership in 6-figure charge backs… and in rare instances additional civil or criminal difficulties.

    Where the problems start:
    1.Advisors not willing to make the customer pay for a not-covered item…path of lease immediate resistance…
    2.Technicians that become skilled at "penciling" a repair so that it adds more flat rate hours to his/she paycheck. Someone else pays…so who cares?
    3.Advisor and management pay plans that could be judged to encourage the bending of the rules.
    4.Lack of management concern for all the above

    You will:
    •Review a Repair/Claim Documentation Check List… How Recalls & P.P. Maint complicate warranty record keeping
    •Learn how to spot potential violations and self audit
    •Discover how modern technology and electronic record-keeping gives auditors more complete control
    •Develop a culture that does not tolerate expanding the rules for self-benefit
    •Rest Easier knowing that your repair/claim documentation is in better shape to face the auditors

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason!


    Learn More
  8. DJF4 Elena Ciccotelli & Keith Gaytan: Text Marketing and Customer Communications for the Service Dept. Selling More and Staying Legal

    DJF4 Elena Ciccotelli & Keith Gaytan: Text Marketing and Customer Communications for the Service Dept. Selling More and Staying Legal

    $97.00

    (Recorded Online Workshop)
    Original Air Date: June 25, 2015
    Presenters: Elena Ciccotelli & Keith Gaytan of Automotive Mobile Solutions LLC
    Speaker Info: www.dealersedge.com/Ciccotelli | www.dealersedge.com/Gaytan
    Program Length: 80 Minutes

    Learn the basics of an effective yet TCPA compliant communications platform and how fellow dealerships are using the Power of Texting to build strong customer relationships and to market more services.

    Also learn of possible regulatory penalties for failing to comply with Federal regs.

    Texting has become a dominant form of communication for many of your customers. Forward thinking dealers are quickly learning how to use this platform to enhance service-to-customer communications as well as to market additional services. But you need to be careful!

    Attend this workshop to learn the basics of commercial text communications so that you use the platform effectively… but also safely with regard to Federal TCPA Regulation and its potential penalties.

    Learn how other dealerships are already using texting solutions to:

    Communicate quickly, accurately with service customers
    Provide a documented permanent record of customer communications
    Enhance service selling by using the customer's preferred means of communication
    Provide smooth and quick customer interactions from the dealership's website
    Steer clear of Federal enforcement and penalties for failure to comply
    also, why undocumented use of texting may be worse than no texting at all!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  9. DJD5 Rob Campbell: Service Mgrs - 5 Top Sure-Fire Bottom Line Builders

    DJD5 Rob Campbell: Service Mgrs - 5 Top Sure-Fire Bottom Line Builders

    $97.00

    (Recorded Online Workshop)
    Original Air Date: April 30, 2015
    Presenter: Rob Campbell of The Mironov Group
    Program Length: 80 Minutes

    Learn the Top 5 improvements that most Service Mgrs can employ today to grow the bottom line… right now! The Low-Hanging Fruit is just begging to be picked!

    This session is specifically for Service Managers!

    Just about every fixed ops expert and consultant has a list of "go-to" items to employ to immediately bring additional profit to the department's bottom line.

    In this series of workshops, our experts will outline for you the 5 Top Fixes that are almost always easy to employ… providing immediate positive results.

    Join Rob Campbell as he reveals his Top 5 Fixes for Service Dept Managers.

    Secrets of how to:

    Increase your effective labor rate
    Reduce unapplied time for hourly technicians
    Sell more profitable maintenance and repair work
    Get more production from existing staff and resources
    Inspire professionalism on the service drive

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  10. DJC2 Greg Criss: Effective Recall Handling… Fulfill the Responsibilities Without Killing Service Profits

    DJC2 Greg Criss: Effective Recall Handling… Fulfill the Responsibilities Without Killing Service Profits

    $98.00

    (Recorded Online Workshop)
    Original Air Date: March12, 2015
    Presenter Greg Criss: Speaker Info - www.dealersedge.com/GCriss
    Program Length: 75 Minutes

    Massive Recall Programs are causing many service departments to suffer a significant decline in profits. Learn how some dealers are managing recall programs while preventing profit erosion and bad service lane habits.

    Many low-profit … low-upsell potential … service visitors can clog up an otherwise profitable service business. You have an obligation to the customer and the mfg to perform recall repairs efficiently and honorably.

    But Greg Criss points out that you don't have to let recall overload kill your otherwise highly profitable service business.

    In this session, Greg profiles successful strategies being employed at other dealerships from around the country to combat recall-related service system and profit declines.

    You will learn:

    How to determine additional staffing levels if needed to handle incoming recall-related phone contacts.
    Why "manufacturer line teams" may make the recall process more efficient.
    How to set-up an expedited appointment system
    How to perform "triage" when swamped with incoming recall-related inquiries
    How to schedule to maximize the retention opportunities of service guests you have never seen before.
    How to maintain profits in spite of heavy demand for low-profit recall work
    How to maintain selling discipline on the service drive… staying away from bad habits

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More

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