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SD Best Practices: How the Smartest Dealers Thrive in a Down Market

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$298.00

Product Description

(Manual - Available in Downloadable .PDF or Hard Copy Format)

The retail auto business has been in a prolonged slump for most new car dealers, but while some continue to struggle - others learn to thrive by adapting to new strategies and marketing goals.

Cutting costs can be effective and is an important objective - but looking past what you can save - and on to what you can sell is the true measure of those who will win in 2007 and beyond.

Our editors have written about many of these dealers and their "out-of-the-box" thinking over the past several years and we have organized their efforts in this important new guide.

Best Practices: How the Smartest Dealers Thrive in a Down Market

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$298.00