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DEL2 Ken Hite: How to Rebuild Trust with Your Service Customers

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Product Description

(Recorded Webinar)
Presenter: Ken Hite of Clear Mechanic
Original Air Date: Thursday December 8th
Program Length: 80 minutes

Service customers cite "lack of trust" for abandoning your service dept. - Learn how you can turn that around and earn their business.

Are you losing service business because the customer simply does not trust you? The honest answer for most is -yes! We can argue that stereotypes fostered by bad publicity feed a misconception, but more often than not, we have earned a good bit of that mis-trust.

Customers want to do business with businesses they trust. But for decades consumer research surveys have indicated that customers rank the automotive repair shops near the bottom of all their customer service experiences. Number 1 reason - Lack of Trust!

The number 2 reason is lack of communication between service advisor and customer. Lack of trust and communication are costing the dealership a lot of profits.

But service advisers who are seen as trusted experts by their customers close 20% more of their additional service recommendations. How do the best dealerships and independent service providers build trust with their customers? Join Ken Hite of Clear Mechanic for a special "how to" session on building trust in the service drive.

You will learn:
The 4 pain points in the dealership service experience and how to ease them
Better ways to explain and validate repair recommendations
The role of transparency in developing a service customer's trust
Foolproof ways to make the service experience more transparent
How to use mobile apps and Smart Phone technology to keep customers in the loop
The role social media can play in building your service reputation

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DEL2 Ken Hite: How to Rebuild Trust with Your Service Customers

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