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DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

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$298.00

Product Description

(Recorded Webinar)
Presenter: Brian Pasch – PCG Digital Marketing – One of Inc Magazine’s 500 Fastest Growing Private Companies
Original Air Date: November 3, 2011
Program Length: 80 minutes

Today the buying decision point almost always occurs months ahead of the visit to the dealer. How to align your marketing/advertising budget with this new car shopping reality.

Traditional advertising strategies for Auto Dealers just do not work anymore. No longer can you rely on stimulating demand via traditional advertising messages to put more “ups” in the showroom.

Traditional advertising still plays a role in “stimulating” the demand, but the next step is not a visit to the showroom. The next step is online research – with its many facets. If you pass this test, you have a better chance of seeing that car shopper in your dealership. Fail and they will buy from a more-savvy competitor. This is the Zero Moment of Truth (ZMOT).

Attend this Webinar and learn how you can restructure your marketing strategies to win the customer at ZMOT. Learn how to re-think and reform your advertising budget in light of these new realities.

You will also learn:
Why the traditional method of stimulating sales with traditional advertising is not getting the job done in an Internet-dominated world
How some dealers are spending thousands on advertising each month just to convince car shoppers NOT to do business with them and how this can be changed
How you can invest in online strategies and assets that will in send the customer to your showroom – ready to buy.
How to organize a ZMOT-influencing marketing strategy in your dealership or group
The 10 Steps to a successful ZMOT Strategy in your dealership
How understanding the ZMOT will lead you to restructure your advertising budget for improved results
How to get organized to beat your competition and bring the in-market car-shopper to your showroom.

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Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders!

DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

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$298.00