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DEJ1 Nick Pizza: Maximize Results from Database Marketing – Without Angering Your Customers

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$298.00

Product Description

(Recorded Webinar)
Presenter: Nick Pizza, Nick Pizza, Inc. – Direct Marketing for Auto Dealers
Original Air Date: October 6, 2011
Program Length: 83 minutes

Most dealers under-utilize their customer database in fear of customer backlash. Where is the line you don’t want to cross & how can you employ this asset in confidence.

Many, if not most, auto dealers completely under-utilize their customer database. Sometimes this due to a lack of know-how, but more often auto dealers have over-reacted to the fear that customers will become angered or numb to your efforts if this asset is “over-used.” Nick Pizza is a direct mail marketing expert and he will share with you both the “know-how” of effective database marketing efforts, as well as a knowledgeable view of just how often and in what forms you should be using this valuable marketing asset to “touch” your customers. There is a proper and effective balance and Nick will help you find it through this Webinar.

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DEJ1 Nick Pizza: Maximize Results from Database Marketing – Without Angering Your Customers

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$298.00