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DDJ3 Now Generation Car Shoppers Demand a New Generation Selling Process

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$298.00

Product Description

(Recorded Webinar)
Presenter: Mark Rikess of The Rikess Group
Original Air Date: October 21, 2010
Program Length: 1 hour 33 minutes

Perhaps the Internet has changed everything - Customers are no longer in the dark about car prices. Online review sites give the disgruntled customer a megaphone to share their experiences with your dealership. Young educated sales staff prospects are shunning the old command and control showroom selling system. And the costs of running a traditional showroom process continue to climb while effectiveness wanes. So says, Mark Rikess of The Rikess Group. Mark with join us to discuss how and why so many dealers and dealer groups are taking action by changing the culture in their showrooms to a more transparent and open non-negotiation- based selling system. Case studies demonstrate the effectiveness of this approach - now it's up to brave dealers to be the catalyst for change in their showrooms. Mark will explain how successful non-negotiation selling dealers are taking the plunge and then making it work for all involved.

Now Generation Car Shoppers Demand a New Generation Selling Process

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$298.00