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  1. Steve Nickelsen: How to Strap a Rocket to Your Used Car Department

    Steve Nickelsen: How to Strap a Rocket to Your Used Car Department

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info
    Air Date: Tuesday July 19, 2016
    Featuring: Steve Nickelsen
    SKU DKGa

    Remember to Email Steve at Nickelsen@MSN.com for your free valuable information pack!

    The 10 Keys to Unlocking Your True Used Car Potential

    "…50 to 75% fail to fully capitalize on their used car potential." Steve Nickelsen

    Is your Used Car Department producing up to its potential? Could it be better… a lot better? If you think there just might be room for improvement and a lot more profit available… we do to! Please read on…

    Through years of research and working with hundreds of dealerships in the U.S. and Canada, Steve Nickelsen has discovered that most dealerships have huge upside potential for growth in the Used Car Department.

    Steve has discovered that to really excel and realize your true potential… a used car manager needs to work for excellence in 10 Key areas.

    The typical underperforming dealership will have mastered 2, 3 or 4 of the Nickelsen 10 Keys. But those who see their sales and profits from used vehicles take off like a rocket, learn to pay close attention to all 10.

    Steve joins us for this special Online Workshop Presentation and promises to tell and show you how to "Strap a Rocket to Your Used Car Department!

    Visit with us for 30 minutes… then explore and then achieve your True Used Car Potential! Steve will provide you the tools to help strap a rocket to your used vehicle operations! Learn More
  2. Steve Nickelsen: How to get to 30% Net-to-Gross…A Plan Based on Dealership Case Studies

    Steve Nickelsen: How to get to 30% Net-to-Gross…A Plan Based on Dealership Case Studies

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Presenter: Steve Nickelsen and Steve Probst of Nickelsen Partners
    Original Air Date: January 19, 2012
    Program Length: 100 minutes
    SKU DFA3

    How other dealers and dealer groups are achieving and maintaining 30% Net-to-Gross. If they can…You can too!

    The long-established performance benchmark of "30% Net-to-Gross" remains elusive to many dealerships. Gross Profit pays the bills, but it doesn't take a financial wizard to understand that the ultimate goal is a healthy bottom line - net profit. So just how do you adjust and organize your dealership to achieve the 30% Net-to-Gross mark? Nickelsen Partners has been studying this benchmark goal to see just how some dealerships and dealer groups are hitting the mark consistently. Steve Nickelsen will present an action plan that you can employ in your store based on the established success of other dealers. Learn More
  3. DGB1 Wade Berquist: How Some Dealers are Capturing 40+ Additional Units by Selling Cars On the Service Drive!

    DGB1 Wade Berquist: How Some Dealers are Capturing 40+ Additional Units by Selling Cars On the Service Drive!

    $298.00

    (Recorded Webinar)
    Presenter: Wade Berquist, V.P. at Service Turn, a Division of TEGA Technologies
    Original Air Date: February 5, 2013
    Program Length: 82 minutes

    Presentation will include a case study of a Kia dealership that went from zero to 20+ units per month off the Service Drive. Learn about the process, the technology and the accountability that makes it work.

    Every month dealers spend thousands of dollars advertising to drive traffic into their showrooms. At the same time, qualified potential buyers are driving in and out of your service department every day.

    Visit with Wade Berquist as he describes how some dealers are realizing significant incremental sales by employing this service lane prospecting model.

    You will learn:
    Why and how this is much more than customer data mining!
    How to create accountability with job descriptions, daily plans, word tracks and even new pay plans.
    About new technologies that assist your service-to-sales strategies
    How to learn from other dealerships where service-to-sales has succeeded
    How to track results and measure the return on investment

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More
  4. BJSG Dealership Sales & Marketing Management... What's Working... What's New...2015

    BJSG Dealership Sales & Marketing Management... What's Working... What's New...2015

    $198.00

    Available in PDF and Hard Copy Format

    Essays from Workshops Presented by Dealership Sales & Marketing Experts Focusing on What is Working for Your Peers

    Benefits:

    1. Zero in on What Your Peers in other dealerships are doing to enjoy fantastic sales and profit growth…
    2. Sharpen and Hone Your Basic, But Critical, Management Skills
    3. Discover the Habits & Practices of the Very Best Dealership Sales, BDC and Marketing Managers
    4. 125+ Pages of Essays Drawn from the Content of Recent DealersEdge Workshops as presented by Auto Industry Experts!

    Essays Included in this 125+ Page Collection:
    CHAPTER 1 - What's Working in Sales Mgt…

    5 Biggest Bottom Line Opportunities for Sales Mgrs
    Fixing the F&I Bottleneck W/O Killing Profits
    Why 70% of All U.C. Depts Underperform
    Top 10 Digital Marketing Mistake for Auto Dealers
    How to Reconcile Sales & CRM Gross to the Acct'g Gross

    CHAPTER 2 - Basic Management Skills for Sales & Mktg Mgrs…

    Get the Best from Your Team with One-on-One Coaching
    Step-by-Step Forecasting Guide that Gets Results
    Effective Pay Plan Formulas
    What's New in Pre-Employment Screening

    CHAPTER 3 - Habits & Practices of the Best Sales & Mktg Managers

    Habits & Practices of Exceptional Used Vehicle Mgrs
    Habits & Practices of Exceptional BDC Mgrs
    Habits & Practices of Exceptional F&I Mgrs

    CHAPTER 4 - BDC Management Concepts…

    Best Practices for Building Your BDC
    Hiring & Training Dealership BDC Reps
    Top 5 Steps to Ensure Immediate BDC Mgr Improvements

    SUBSCRIPTION OPTION:
    You can upgrade your purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Online Workshops (45+ per yr) and our online library of over 160 Recordings of past programs. For just $300 more than the price of this program, you get it all for a period of one year! That is a total of just $598 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $300 paid for this upgrade - for any reason! Learn More
  5. DEI2 Steve Nickelsen:  New Trends in Compensation – Getting Past “Percentage of the Gross”

    DEI2 Steve Nickelsen: New Trends in Compensation – Getting Past “Percentage of the Gross”

    $298.00

    (Recorded Webinar)
    Presenters: Steve Nickelsen of Nickelsen Partners and Chris Harrell of Chris Harrell Consulting
    Original Air Date: September 8, 2011
    Program Length: 110 minutes

    What are the new compensation alternatives? What will motivate Gen “Y”? What if they don’t like your lollypops? Possible friction between Gen “Y” and current Gen “X” managers? With Special Guest and Gen “Y” Consultant – Chris Harrell.

    Almost since the beginning of auto retailing, the pay plans have been “a percentage of the gross profit.” It is just not working as well as it did before (if it every really performed). With 70 million Gen “Y” in the workforce, their seemingly quirky attitudes and expectations cry out for a “new way” to pay and manage your managers and your sales staff. So, what kinds of pay plan changes are successful, forward-thinking dealers bringing into play? And will these new compensation models help you reach your goals?

    You will learn:
    Why “percentage of the gross” is not working as well as it used to
    How to identify clear-cut goals in your compensation planning
    How you can balance the needs of newer Gen “Y” sales staff with very different needs of older generation staff members
    Case Studies of several dealerships that have tackled this challenge and a report on their successes and progress
    Exactly what does motivate Gen “Y” and how does differ from traditional showroom command and control models
    Why this new generation doesn’t respond to traditional “Help Wanted” ads – and some samples of ads that do work
    Why this generational change may pose the biggest challenge to car dealers in decades

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  6. DJA3 Joni Stuker: Habits & Practices of Exceptional BDC Managers

    DJA3 Joni Stuker: Habits & Practices of Exceptional BDC Managers

    $298.00

    (Recorded Online Workshop)
    Original Air Date: January 20, 2015
    Presenter Joni Stuker: Speaker Info - www.dealersedge.com/Stuker
    Program Length: 70 minutes

    Some BDCs Succeed Beyond Expectations… Others Flounder or even Fail. The Difference is almost always the Manager. The Exceptional BDC Mgr makes it work!

    Joni Stuker is a BDC pro with decades of experience and know-how when it comes to what makes a dealership BDC succeed. Join us for a 60-minute workshop where Joni will outline the habits and practices that make some BDC Managers stand out as Exceptional.

    You will learn how Exceptional BDC Mgrs all have Habits like these built into their work day routines:

    Set an effective Daily Work Plan
    Understand and practice the Power of a Live T.O.
    Promote interaction via the "Go Green" board
    Understand and apply the "45 Minute Rule"
    Use Dynamic Pay Plans tied to growth
    Achieves dealership goals thru "Self-Generating Appointments"

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $300 more than the price of this program, you get it all for a period of one year! That is a total of just $598 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $300 paid for this upgrade - for any reason! Learn More

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