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  1. BJSG Dealership Sales & Marketing Management... What's Working... What's New...2015

    BJSG Dealership Sales & Marketing Management... What's Working... What's New...2015

    $198.00

    Available in PDF and Hard Copy Format

    Essays from Workshops Presented by Dealership Sales & Marketing Experts Focusing on What is Working for Your Peers

    Benefits:

    1. Zero in on What Your Peers in other dealerships are doing to enjoy fantastic sales and profit growth…
    2. Sharpen and Hone Your Basic, But Critical, Management Skills
    3. Discover the Habits & Practices of the Very Best Dealership Sales, BDC and Marketing Managers
    4. 125+ Pages of Essays Drawn from the Content of Recent DealersEdge Workshops as presented by Auto Industry Experts!

    Essays Included in this 125+ Page Collection:
    CHAPTER 1 - What's Working in Sales Mgt…

    5 Biggest Bottom Line Opportunities for Sales Mgrs
    Fixing the F&I Bottleneck W/O Killing Profits
    Why 70% of All U.C. Depts Underperform
    Top 10 Digital Marketing Mistake for Auto Dealers
    How to Reconcile Sales & CRM Gross to the Acct'g Gross

    CHAPTER 2 - Basic Management Skills for Sales & Mktg Mgrs…

    Get the Best from Your Team with One-on-One Coaching
    Step-by-Step Forecasting Guide that Gets Results
    Effective Pay Plan Formulas
    What's New in Pre-Employment Screening

    CHAPTER 3 - Habits & Practices of the Best Sales & Mktg Managers

    Habits & Practices of Exceptional Used Vehicle Mgrs
    Habits & Practices of Exceptional BDC Mgrs
    Habits & Practices of Exceptional F&I Mgrs

    CHAPTER 4 - BDC Management Concepts…

    Best Practices for Building Your BDC
    Hiring & Training Dealership BDC Reps
    Top 5 Steps to Ensure Immediate BDC Mgr Improvements

    SUBSCRIPTION OPTION:
    You can upgrade your purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Online Workshops (45+ per yr) and our online library of over 160 Recordings of past programs. For just $300 more than the price of this program, you get it all for a period of one year! That is a total of just $598 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $300 paid for this upgrade - for any reason! Learn More
  2. DEH2 Clayton Stanfield: Selling on eBay Motors – The Advanced Class

    DEH2 Clayton Stanfield: Selling on eBay Motors – The Advanced Class

    $298.00

    (Recorded Webinar)
    Presenter: Clayton Stanfield, Manager of Dealer Training for eBay Motors
    Original Air Date: August 11, 2011
    Program Length: 80 minutes

    Find out how experienced dealers are leveraging this sales channel to achieve even greater success

    This workshop is designed for dealers and managers who have previously attended an eDealer Class and are now ready to take sales to the next level. Here is a partial list of topics we will address:

    Tips for Increasing Closing Percentages
    Creating World Class Listings
    eBay Motors Phone Skills
    Advanced Pricing Techniques

    Join us as Clayton Stanfield, the manager of Dealer Training for eBay Motors promises to let you in on their secrets. Nearly every dealership has some eBay presence, but a few have learned how to get even better results. Find out how!

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  3. How to Create Online Content that Builds Traffic, Leads and Sales

    DCJ1 How to Create Online Content that Builds Traffic, Leads and Sales

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Orginal Air Date: October 1, 2009
    Program Length: 1 hour 29 minutes

    Creating online content that is SEO compliant and very effective — Blogs, Press Releases, eZines and more. The best way to by-pass the lead aggregators is to drive traffic to your own Website. Creating content that changes regularly is one of the best ways to achieve that goal. Brian Pasch returns with some easy-to-use writing templates that can make this task a whole lot easier. Learn More
  4. DGJ4 Terry Dortch: How to Self-Audit Your Own F&I Process & Compliance

    DGJ4 Terry Dortch: How to Self-Audit Your Own F&I Process & Compliance

    $97.00

    (Recorded Webinar)
    Original Air Date: October 24, 2013
    Presenter: Terry Dortch, President of Automotive Compliance Consultants
    Program Length: 80 minutes

    How to minimize financial and reputation damage from customer lawsuits and audits from regulatory agencies! 6 and 7-figure audit liabilities are common. Learn to steer clear of often hidden F&I pitfalls.

    Make no mistake, the failure to comply with the many and diverse regulations governing your F&I practices can cost you big bucks. It can also fry your public reputation as regulators, auditors and plaintiff attorneys try to drag your practices and your good name into the hall of shame.

    This is absolutely one of those areas where what you don't know (or didn't think was important) can hurt bad. Terry Dortch of Automotive Compliance Consultants will be with us for this detailed look at those items and practices that are causing your fellow dealers the most heartache.

    You Will Learn:
    ## Why written F&I Policies are important and what they should include
    ## What F&I documents have to be retained and for how long
    ## Why your F&I Menu is more than a selling tool
    ## How to self-audit deal jackets regularly for full compliance
    ## What to include in your dealership Code of Ethics
    ## How to know you comply with FACTA rules and adverse action issues
    ## Why a consistent standardized process is both more profitable and safer

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  5. Now Generation Car Shoppers Demand a New Generation Selling Process

    DDJ3 Now Generation Car Shoppers Demand a New Generation Selling Process

    $298.00

    (Recorded Webinar)
    Presenter: Mark Rikess of The Rikess Group
    Original Air Date: October 21, 2010
    Program Length: 1 hour 33 minutes

    Perhaps the Internet has changed everything - Customers are no longer in the dark about car prices. Online review sites give the disgruntled customer a megaphone to share their experiences with your dealership. Young educated sales staff prospects are shunning the old command and control showroom selling system. And the costs of running a traditional showroom process continue to climb while effectiveness wanes. So says, Mark Rikess of The Rikess Group. Mark with join us to discuss how and why so many dealers and dealer groups are taking action by changing the culture in their showrooms to a more transparent and open non-negotiation- based selling system. Case studies demonstrate the effectiveness of this approach - now it's up to brave dealers to be the catalyst for change in their showrooms. Mark will explain how successful non-negotiation selling dealers are taking the plunge and then making it work for all involved. Learn More
  6. Health Check: Used Vehicle Departments

    Health Check: Used Vehicle Departments

    $59.00

    MEMBERS ONLY LIVE WORKSHOP
    Visit https://dealersedge.com/viptrial For more Information

    Ed French’s Six Strategies for Creating a High Performance Used Car Operation

    Featuring: Ed French of AUTOPROFIT
    Air Date: Thursday May 16 2019
    1pm Eastern/ 12pm Central / 11am Mountain / 10am Pacific
    Program Length: 60 minutes
    SKU DNE3

    This workshop will provide you a step by step “self-assessment” of all the necessary ingredients to ensure you have a Used Car Department ready to perform at the highest level.

    Ed will Examine:

    How to know your Numbers
    Mapping your Inventory Objectives
    Measuring Appraisal Effectiveness
    Reconditioning Best Practices
    Digital Parity in your Selling Process
    Creating a High Performance Website to Maximize your Turn Strategy Learn More
  7. DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    Regular Price: $97.00

    Special Discount Price: $0.00

    Online Workshop!
    Air Date: Thursday April 7, 2016 at 1pm Eastern and 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes

    How technology can help beat the competition in Certified Pre-Owned Market

    The importance of the Certified Pre-Owned (CPO) business is undeniable. But as we all know by now, because of Internet-based selling platforms, used vehicles are no longer unique… they have become a commodity. And winning against the competition for these sales has more to do with getting to the customer quickly, with more impact and at the right market-determined price.

    Visit with Jim Flint as he reveals some technology nuggets that can help you compete successfully for CPO customers and sales.

    Key Presentation Takeaways:

    Utilize technology to yield improved visibility and profits
    Set up a VDP Filter (Vehicle Detail Page) through Google Analytics
    How to dynamically showcase CPO inventory on Google
    Utilize VDP enhancements through inventory images
    Reset the market's bottom pricing each week
    …and the "Dirty Little Secret" about CPO

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  8. DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

    DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch – PCG Digital Marketing – One of Inc Magazine’s 500 Fastest Growing Private Companies
    Original Air Date: November 3, 2011
    Program Length: 80 minutes

    Today the buying decision point almost always occurs months ahead of the visit to the dealer. How to align your marketing/advertising budget with this new car shopping reality.

    Traditional advertising strategies for Auto Dealers just do not work anymore. No longer can you rely on stimulating demand via traditional advertising messages to put more “ups” in the showroom.

    Traditional advertising still plays a role in “stimulating” the demand, but the next step is not a visit to the showroom. The next step is online research – with its many facets. If you pass this test, you have a better chance of seeing that car shopper in your dealership. Fail and they will buy from a more-savvy competitor. This is the Zero Moment of Truth (ZMOT).

    Attend this Webinar and learn how you can restructure your marketing strategies to win the customer at ZMOT. Learn how to re-think and reform your advertising budget in light of these new realities.

    You will also learn:
    Why the traditional method of stimulating sales with traditional advertising is not getting the job done in an Internet-dominated world
    How some dealers are spending thousands on advertising each month just to convince car shoppers NOT to do business with them and how this can be changed
    How you can invest in online strategies and assets that will in send the customer to your showroom – ready to buy.
    How to organize a ZMOT-influencing marketing strategy in your dealership or group
    The 10 Steps to a successful ZMOT Strategy in your dealership
    How understanding the ZMOT will lead you to restructure your advertising budget for improved results
    How to get organized to beat your competition and bring the in-market car-shopper to your showroom.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  9. Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    DDB2 Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: February 11, 2010
    Program Length: 1 hour 30 minutes

    Steve Nickelsen joins us to help you discover new concepts in dealership operations designed to capitalize on the growing dominance of Internet Used Car Shoppers.  Marketing your used cars is now vastly influenced by your ability to properly display your inventory online.  Info that Internet Used Car Shoppers gain while online has also produced a much more savvy customer- one that demands a different selling process.  And the growing availability of this data  also demands that you too be prepared with “the data” sufficient to help close the sale with this well-informed prospect.  Join us as Steve demonstrates how other dealers have aligned their marketing and selling process with these new realities with amazing results Learn More
  10. DHB4 Ron Sompels, CPA: Dealership Financial Statement Analysis - The Advanced Course

    DHB4 Ron Sompels, CPA: Dealership Financial Statement Analysis - The Advanced Course

    $97.00

    (Recorded Online Workshop)
    Original Air Date: February 27 at 1pm Eastern and 10am Pacific
    Presenter: Ron Sompels CPA
    Program Length: 70 minutes

    A "next step" look at financial analysis for ambitious department managers…Learn to read and analyze the financial statement to advance your department and your career

    Being able to read and analyze the dealership's financial statement is a required basic skill for dealers, GMs and Controllers. The same goes for ambitious department managers with profit and loss responsibilities.

    Learn the skills needed to not only read the statement, but to measure the performance of each department with an eye toward weaknesses and opportunities.

    So if you at all ambitious about your career and the performance of your department, this is a "must attend" opportunity!

    You Will Learn:
    ## How to analyze your department's financial performance
    ## How to identify the "key info" on the dealership's reports
    ## How to find the strengths and weaknesses and how to use this info
    ## How to improve your mgt skills and increase your value to the dealership organization

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More

Items 1 to 10 of 46 total

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