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  1. Tools for General Managers: How to Manage Fixed Ops and Accounting

    DDC1 Tools for General Managers: How to Manage Fixed Ops and Accounting

    $298.00

    (Recorded Webinar)
    Presenter: Jeff Sacks of Jeff Sacks & Associates
    Original Air Date: March 4, 2010
    Program Length: 1 hour 40 minutes

    Dealership GMs usually rise from the ranks of the showroom floor.  While they often know a lot about the front-end variable operations, those folks in accounting and in fixed operations often speak a different language.  Join us for a 90-120 minute Webinar where Jeff will provide you with a set of tools to better understand and manage the secrets of accounting functions and the operation of your fixed departments.  Jeff knows what works and what doesn’t!  He will provide you with the questions to ask and what elements to track for each on a daily-weekly and monthly basis.  Jeff Sacks reputation as a trainer of GMs is without equal – Join him at this Webinar. Learn More
  2. How to Create a Consistent & Professional Service Lane Selling Process

    DDI4 How to Create a Consistent & Professional Service Lane Selling Process

    $298.00

    (Recorded Webinar)
    Presenter: Steve Kwiatkowsk
    Original Air Date: September 23, 2010
    Program Length: 1 hour 31 minutes

    How can your service department create the consistent selling process so often in evidence in the showroom?  This question has vexed dealers and service managers for decades.  The selling discipline taught and enforced in so many dealership showrooms is almost always absent once you get to their service drives.  System-selling guru, Steve Kwiatkowski of Liqqid Inc. will bring you real life examples of dealerships employing new tools to impressively increase maintenance package sales. Meet some of the dealer and service managers as they tell you how their success was realized. We all know there are huge profits to be earned in these sales – now you can learn how other dealerships have achieved their success in selling more high-profit maintenance packages.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  3. Dealership Service Management - New Century - New Responsibilities - New Tools

    BMSH Dealership Service Management - New Century - New Responsibilities - New Tools

    $298.00

    113 essays on the changing role of dealership service managers and how to profit from the new realities of a rapidly changing dealership service market. . .

    In many of today's dealership service departments, service managers are being called on to close the profit gap resulting from less than robust new vehicle sales.
    Gone are the days when new car get-readies and warranty work could be counted on to keep your service writers and technicians busy all day.
    Dealers are increasingly calling on their service managers to produce new ideas and solutions.
    And many savvy service managers are learning and applying new management skills to achieve the goals sought by their dealers. This collection of 113 essays examines those solutions and how you can employ them in your service department.
    This 180+ page manual provides 113 essays focused on new strategies that can help your service department transform itself to capture new business and new profits. Just take a quick look at the Table of Contents:
    Chap. 1 - New Systems and New Technologies
               (21 essays)
    Chap. 2 - Making Service More Customer Friendly 
               (14 essays)
    Chap. 3 - Command and Control - Managing People 
               (30 essays)
    Chap. 4 - Pay Plans - Motivating and Paying for Performance 
               (14 essays)
    Chap. 5 - The Service Manager as Business Analyst 
               (22 essays)
    Chap. 6 - Public Relations - Communicating Your Value Story 
               (22 essays)
    Learn More
  4. How to Use Blogging and Social Networking to Promote Your Dealership

    DCE1 How to Use Blogging and Social Networking to Promote Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 2 hour 05 minutes

    Presenting free and low-cost tools and techniques for employing "Blogging" and "Social Networking" platforms to build organic search results for your dealerships Website. Most of you already know that effective use of blogging and social networking can drastically and immediately improve your visibility on search engines. You just may not be familiar with the basics of how to get started.

    * Which free Internet Blogging platforms are best?
    * Which Social Networking sites should I employ?
    * Just how to I get started?
    * Are there secrets about how and what to write?

    Brian will remove the mystery and get you on your way to exploiting this relatively new and virtually cost-free method of promoting your dealership and reaping increases in organic Internet sales leads. Spend just 2 hours with Brian and you are guaranteed to come away with an easy-to-follow action plan for employing these new digital marketing tools in your dealership. It's easier than you think! Learn More
  5. Business Math for Parts Managers

    DCE3 Business Math for Parts Managers

    $298.00

    (Recorded Webinar)
    Presenter: Mike Nicholes
    Original Air Date:
    Program Length: 1 hour 26 minutes

    The times demand that Parts Managers, General Managers, CFOs and Dealers know how to analyze their parts business to effectively forecast and plan net profit improvements. Set aside 90 minutes to spend with Mike Nicholes as he takes you step-by-step through the whys and hows of his list of Critical Measurements and Key Indicators. 2009 is a crazy year in the auto dealership business. Not only do you have to contend with the uncertainty of working through difficult economic conditions, now many are wondering if they will survive the cut and still be in business after 2010. Plan for Success! But, if yours is a well-run store, your prospects for survival are already good. Smart dealers and managers are planning right now not only for survival, but the opportunity to win big once the recovery is in full swing. To achieve success in the face of this challenge, you need the analytical tools to guide your decision making. You could just throw some numbers on a spreadsheet and then hope for the best - or - you could do your homework and produce truly meaningful forecasts and business plans. If you would like some help in mastering the math behind the spreadsheets - then an hour or two with Mike Nicholes is what the doctor ordered. Learn More
  6. How to Stop Losing Service Work due to After-Market Competitors

    DDL3 How to Stop Losing Service Work due to After-Market Competitors

    $298.00

    (Recorded Webinar)

    Presenter: Rob Campbell, Analyst for Mironov, Sloan and Parziale CPAs
    Original Air Date: December 17th, 2010
    Program Length: 1hour 44 minutes

    Service managers tell us that overcoming price pressure, especially from aftermarket service providers is their number one problem. And as long as dealership service managers and advisers continue to fail at closing these sales before they drive down the street - the aftermarket will continue to win at the pricing game. Rob Campbell has mapped out a value-selling process that works and results in more service customers realizing the true value of dealership service department repairs. Join Rob for 90 minutes as he lays out a strategy for overcoming the price objection in service. Get the tools that will help you keep more of this work in your shop.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  7. DEG3 Grant Cardone: Unlocking the Power of Smart Phone Technologies in the Auto Dealership

    DEG3 Grant Cardone: Unlocking the Power of Smart Phone Technologies in the Auto Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Grant Cardone, Sales Expert and Author, Cardone Enterprises
    Original Air Date: July 21, 2011
    Program Length: 75 minutes

    The Smart Phones offer multiple opportunities for information gathering, customer relationship enhancement and marketing. Learn how to get the most from this remarkable tool.

    Smart Phones are everywhere! And smart business people are learning to use the many tools and capabilities contained in these compact devices to sell more products and services as well as to open doors to new opportunities. Grant Cardone is always on the cutting edge of new technology, especially as they can be applied to the auto dealership business model. He has identified a number of ways that the Smart Phone can and should be used in your dealership and on July 21st Grant will spend 60 minutes with us detailing how the Smart Phone can help revolutionize your dealership.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  8. DEK3 Steve Kwiatkowski: What's New in Service Lane Selling - Building a Consistent Selling System

    DEK3 Steve Kwiatkowski: What's New in Service Lane Selling - Building a Consistent Selling System

    $298.00

    (Recorded Webinar)
    Presenter: Steve Kwiatkowski, Liqqid, Inc.
    Original Air Date: November 17, 2011
    Program Length: 92 minutes

    Case Studies of how service departments have achieved huge sales increases by consistently delivering a professional selling presentation

    How can your service department create the consistent selling process so often in evidence in the showroom? This question has vexed dealers and service managers for decades. The selling discipline taught and enforced in so many dealership showrooms is almost always absent once you get to their service drives. Stem-selling guru, Steve Kwiatkowski of Liqqid Express. will bring you real life examples of dealerships employing new tools to impressively increase maintenance package sales. Meet some of the dealer and service managers as they tell you how their success was realized. We all know there are huge profits to be earned in these sales – now you can learn how other dealerships have achieved their success in selling more high-profit maintenance packages.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  9. DFHB Steve Kwiatkowski: The $100K Payoff: Automated Service Lane Presentation Systems

    DFHB Steve Kwiatkowski: The $100K Payoff: Automated Service Lane Presentation Systems

    $0.00

    FREE! Recorded Webinar
    Presenter: Steve Kwiatkowski of Liqqid Express
    Original Air Date: August 14th, 2012

    Auto dealers know that a consistent sales process in the showroom is necessary for success! No less so in the Service Drive!

    Find out how using an automated online and interactive menu system can help you boost service sales and profits without adding one new customer!

    How can your service department create the consistent selling process that is so often in evidence in the showroom?

    System-selling guru, Steve Kwiatkowski of Liqqid Express will update you with real-life examples of dealerships employing new technology tools to impressively increase sales of maintenance packages and other high-profit products.

    Meet some of the dealers and service managers as they tell you just how their success was achieved.

    You will learn:
    How other dealerships have improved sales and profits by employing an automated, online service lane selling processes
    How much additional volume and profit the average service advisor can bring to the table by getting more system into their selling
    How the consultative approach to service lane selling helps to build long-term customer relationships and repeat sales of service, aftersale products and even more vehicles
    The psychology of selling from a menu and why it works to everyone's benefit
    How to seize the huge opportunity on your Service Drive! Learn More
  10. MFG2 GOOGLE ANALYTICS: AN ADVANCED COURSE

    MFG2 GOOGLE ANALYTICS: AN ADVANCED COURSE

    $39.00

    PDF Download

    For those with a basic understanding of Google Analytics, but looking for even more details and deeper applications. More precise data = More Sales!

    We produced a Webinar featuring Glenn Pasch from PCG entitled "Google Analytics 101 for Car Dealers - Getting Started." The February session was designed for those who needed some guidance in getting started with this treasure chest of analytical tools.

    Google Analytics can give you more granular information and more detailed analysis as well. This report is designed for those who want to reap even greater insights and benefits from Google Analytics.

    Join us with an advanced look into Google Analytics and what dealership Internet Managers can do with this remarkable set of tools. Learn how to set up, read and then employ all those Google Analytics dials! Learn More

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