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  1. How to Use Blogging and Social Networking to Promote Your Dealership

    DCE1 How to Use Blogging and Social Networking to Promote Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 2 hour 05 minutes

    Presenting free and low-cost tools and techniques for employing "Blogging" and "Social Networking" platforms to build organic search results for your dealerships Website. Most of you already know that effective use of blogging and social networking can drastically and immediately improve your visibility on search engines. You just may not be familiar with the basics of how to get started.

    * Which free Internet Blogging platforms are best?
    * Which Social Networking sites should I employ?
    * Just how to I get started?
    * Are there secrets about how and what to write?

    Brian will remove the mystery and get you on your way to exploiting this relatively new and virtually cost-free method of promoting your dealership and reaping increases in organic Internet sales leads. Spend just 2 hours with Brian and you are guaranteed to come away with an easy-to-follow action plan for employing these new digital marketing tools in your dealership. It's easier than you think! Learn More
  2. DDK1 Facebook for Auto Dealers

    DDK1 Facebook for Auto Dealers

    $298.00

    (Recorded Webinar)
    Presenter: "Rock Star" Tim Martell, President and Founder of Wikimotive.net
    Original Air Date: November 4, 2010
    Program Length: 1 hour 35 minutes

    All dealers have been told they simply MUST have a social media presence - And Facebook is clearly the place to start. O.K. you say "How do I start?" "Just how complicated it this" "How much time does it take?" These questions and more will be answered on a Webinar on Nov 4th featuring Timothy Martel, of Wikimotive.net - the "rock-star of dealership social media." Tim will take you step-by-step through the process that will have you effectively marketing to your Facebook Fans in no time! You'll learn how to keep these fans coming back over and over - getting them hooked on your content. Tim will show you how to build a Facebook presence that results in a long list of fans and customers that repeatedly spend money in your dealership - just like he does for his dealership clients. Learn More
  3. Social Media: The Case for Outsourcing your Dealership’s Program

    DEB2 Social Media: The Case for Outsourcing your Dealership’s Program

    $298.00

    (Recorded Webinar)
    Presenter: Alexi Venneri, COO of Digital Air Strike and Auto Dealer, Adam Simms – also a founding partner at Digital Air Strike.
    Original Air Date: February 10, 2011
    Program Length: 1 hour 30 minutes

    Social media is complicated and time-consuming and not for amateurs – Why seeking outside help may be the most cost-effective way to succeed at Social Media Marketing.

    In a short period of time Social Media Marketing has moved from being a somewhat-silly online sharing mechanism dominated by teens, to a powerful marketing platform capable of changing the fortunes of auto dealers and other retail businesses. Just because someone spends a lot of time messing with their Facebook page is no reason to put them in charge of your Social Media Marketing program. This is NOT a webinar to sell the services of the speaker’s company. It is an honest look at why outsourcing this function in your dealership may make as much sense as outsourcing other highly-skilled functions like legal and accounting. Join us as Mike Bowers of DealersEdge moderates a discussion with Alexi Venneri COO of Digital Air Strike and Auto Dealer and a founding partner of Digital Air Strike- Adam Simms. Learn More
  4. DED2 JD Rucker Presents - Do-It-Yourself Social Media Strategy for Your Dealership

    DED2 JD Rucker Presents - Do-It-Yourself Social Media Strategy for Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: JD Rucker, Director of New Media at TK Carsites
    Original Air Date: April 14, 2011
    Program Length: 100 minutes
    Yes you can DIY. Learn the 7 essential steps.

    Based on research by TK Carsites, car dealers who have demonstrated success with their social media marketing programs have learned two basic facts. 1) Less is better. Being everywhere is no better than having excellent social media programs in the three platforms that really matter – Facebook, Twitter and YouTube. 2) You can do it yourself. If you have been overwhelmed by the complexity of social media marketing application in your dealership – rest easy. It is not as hard as it looks. JD Rucker of TK Carsites will be with us on April 14 to discuss the 7 essential steps to success of a DIY social media marketing program for your dealership. His 7 simple steps will provide a roadmap to DIY social media success in your dealership.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  5. DEL2 Ken Hite: How to Rebuild Trust with Your Service Customers

    DEL2 Ken Hite: How to Rebuild Trust with Your Service Customers

    $298.00

    (Recorded Webinar)
    Presenter: Ken Hite of Clear Mechanic
    Original Air Date: Thursday December 8th
    Program Length: 80 minutes

    Service customers cite "lack of trust" for abandoning your service dept. - Learn how you can turn that around and earn their business.

    Are you losing service business because the customer simply does not trust you? The honest answer for most is -yes! We can argue that stereotypes fostered by bad publicity feed a misconception, but more often than not, we have earned a good bit of that mis-trust.

    Customers want to do business with businesses they trust. But for decades consumer research surveys have indicated that customers rank the automotive repair shops near the bottom of all their customer service experiences. Number 1 reason - Lack of Trust!

    The number 2 reason is lack of communication between service advisor and customer. Lack of trust and communication are costing the dealership a lot of profits.

    But service advisers who are seen as trusted experts by their customers close 20% more of their additional service recommendations. How do the best dealerships and independent service providers build trust with their customers? Join Ken Hite of Clear Mechanic for a special "how to" session on building trust in the service drive.

    You will learn:
    The 4 pain points in the dealership service experience and how to ease them
    Better ways to explain and validate repair recommendations
    The role of transparency in developing a service customer's trust
    Foolproof ways to make the service experience more transparent
    How to use mobile apps and Smart Phone technology to keep customers in the loop
    The role social media can play in building your service reputation

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  6. MEJ1 IS IT TIME TO OUTSOURCE YOUR DEALERSHIP’S SOCIAL MEDIA PROGRAM?

    MEJ1 IS IT TIME TO OUTSOURCE YOUR DEALERSHIP’S SOCIAL MEDIA PROGRAM?

    $39.00

    PDF Download

    Social media is complicated and time-consuming and not for amateurs – Why seeking outside help may be the most cost-effective way to succeed at Social Media Marketing.

    In a short period of time Social Media Marketing has moved from being a somewhat-silly online sharing mechanism dominated by teens, to a powerful marketing platform capable of changing the fortunes of auto dealers and other retail businesses. Just because someone spends a lot of time messing with their Facebook page is no reason to put them in charge of your Social Media Marketing program. This is NOT a webinar to sell the services of the speaker’s company. It is an honest look at why outsourcing this function in your dealership may make as much sense as outsourcing other highly-skilled functions like legal and accounting. Learn More
  7. DGB3 Christine Rochelle / Darrah Raneri: De-Mystifying Social Media Marketing for Auto Dealerships

    DGB3 Christine Rochelle / Darrah Raneri: De-Mystifying Social Media Marketing for Auto Dealerships

    $97.00

    (Recorded Webinar)
    Presenters: Christine Rochelle / Darrah Raneri, from PCG Digital Marketing
    Original Air Date: February 2, 2013
    Program Length: 100 minutes

    Facebook, LinkedIn, Twitter, FourSquare, Pinterest, Mashable, Hootsuite, Radian6, Tumblr, Flickr…and that's just the short list. Which and How to Employ in your Store!

    The evolving world of Social Media and especially Social Media Marketing is full of options…far too many for any single dealership to use effectively.

    PCG Digital Marketing's Christine Rochelle and Darrah Raneri will offer advice on where best to focus your time, money and personnel for the best results for your dealership or group.

    You will learn:
    How Social Media Marketing is slowly replacing SEO for auto dealers
    Which Social Media Marketing applications are right for your dealership
    How to make sense of the jumble of social media marketing platforms…can you master all of them?
    The Social Media Marketing ideas that are coming on strong in 2013
    Does blogging still have a place in your online marketing plan?
    And much more…

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  8. DGC2 Penny Phillips, J.D. of Felhaber, Larson, Fenlon & Vogt: Social Media Policy Update - The Rules Have Changed Again!

    DGC2 Penny Phillips, J.D. of Felhaber, Larson, Fenlon & Vogt: Social Media Policy Update - The Rules Have Changed Again!

    $97.00

    (Recorded Webinar)
    Presenter: Penelope Phillips, J.D. of Felhaber, Larson, Fenlon & Vogt
    Original Air Date: March 14, 2013
    Program Length: 80 minutes

    Most existing Social Media Policies need to be rewritten in light of recent rulings from the National Labor Relations Board. Pre-existing Policies are probably illegal.

    Blanket policies prohibiting public and online discussions of work, other employees, superiors need to be adjusted in light of recent NLRB rulings and advisories.

    Join labor attorney, Penny Phillips, J.D. for a discussion of the new rules for social media policies and what car dealers need to do now to stay in compliance with the law.

    You will learn:
    What the new NLRB rulings mean for car dealers
    How social media policies have evolved in the last two years
    What's legal and what's not for using social media sites in making hiring decisions
    What are the dealership's rights?
    What changes in your social media policies are needed now.

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  9. MGE2 Top 10 Employment Law Issues Facing Car Dealers in 2013

    MGE2 Top 10 Employment Law Issues Facing Car Dealers in 2013

    $39.00

    PDF Download.

    Helping you unwind some of that red tape! What every dealer and manager needs to know about Employment Law to avoid costly and time-consuming errors.

    What’s new in the area of employment law and the laws’ effect on car dealers? Quite a bit, actually: employee privacy, ADA and ADAAA issues, employee privacy rights, ERISA-related matters, social media in the workplace, FMLA leave, right-to-work laws, NLRB and EEOC activity, E-verify, wage-hour issues, background checks, and much more. Learn More
  10. MGD1 Taking the Mystery out of Social Media for Car Dealers

    MGD1 Taking the Mystery out of Social Media for Car Dealers

    $39.00

    PDF Download

    Facebook, LinkedIn, Twitter, FourSquare, Pinterest, Mashable, Hootsuite, Radian6, Tumblr, Flickr…and that's just the short list. Which and How to Employ in your Store! Learn More

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