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  1. Now Generation Car Shoppers Demand a New Generation Selling Process

    DDJ3 Now Generation Car Shoppers Demand a New Generation Selling Process

    $298.00

    (Recorded Webinar)
    Presenter: Mark Rikess of The Rikess Group
    Original Air Date: October 21, 2010
    Program Length: 1 hour 33 minutes

    Perhaps the Internet has changed everything - Customers are no longer in the dark about car prices. Online review sites give the disgruntled customer a megaphone to share their experiences with your dealership. Young educated sales staff prospects are shunning the old command and control showroom selling system. And the costs of running a traditional showroom process continue to climb while effectiveness wanes. So says, Mark Rikess of The Rikess Group. Mark with join us to discuss how and why so many dealers and dealer groups are taking action by changing the culture in their showrooms to a more transparent and open non-negotiation- based selling system. Case studies demonstrate the effectiveness of this approach - now it's up to brave dealers to be the catalyst for change in their showrooms. Mark will explain how successful non-negotiation selling dealers are taking the plunge and then making it work for all involved. Learn More
  2. Brian Pasch: Dealership Internet Online Reputation Update

    DEA1 Brian Pasch: Dealership Internet Online Reputation Update

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch - PCG Digital Marketing
    Original Air Date: January 6, 2011
    Program Length: 90 minutes

    We all have them - unhappy customers. Some are justified, others not so much. However in today's hyper-sonic speed of info sharing, unhappy customers do not have to spend a lot of money or even time to grab a megaphone and start to convince your customers to go elsewhere. But this negative PR machine can be managed from your desk - or more specifically from your laptop. Brian Pasch returns for an update on a previous session on the same topic. Be with us on Jan 6th as Brian outlines his updated list of strategies and tactics that you can employ to blunt negative reviews, but also to proactively build your online reputation. You can fight back when unfair reviews are posted online, but you can also use these opportunities to demonstrate and show off your customer satisfaction halo as well. Learn More
  3. MGE1 How to Protect Your Dealership’s Online Reputation

    MGE1 How to Protect Your Dealership’s Online Reputation

    $39.00

    PDF Download

    We all have them - unhappy customers. Some are justified, others not so much. However in today's hyper-sonic speed of info sharing, unhappy customers do not have to spend a lot of money or even time to grab a megaphone and start to convince your customers to go elsewhere. But this negative PR machine can be managed from your desk - or more specifically from your laptop. Learn More
  4. MGG1 Expert Tips for Strategically Managing Dealership IT Risks

    MGG1 Expert Tips for Strategically Managing Dealership IT Risks

    $39.00

    PDF Download

    Smart Phones, Tablets, Lap Tops, Employee Devices, Open Wireless Connections, Cloud Data Storage and Access, Employee Installed Software and Apps…and the list goes on!

    Where you are vulnerable and how to safeguard your systems! Learn More
  5. MKE1 | Workshop Executive Summary | Mobile Wallet “GEO-FENCING” Offers Auto Dealer Amazing Access to the Cell Phones of Customers and Prospects

    MKE1 | Workshop Executive Summary | Mobile Wallet “GEO-FENCING” Offers Auto Dealer Amazing Access to the Cell Phones of Customers and Prospects

    $99.00

    PDF Download

    On May 5, 2016 John Possumato, Esq., Founder and CEO of Automotive
    Mobile Solutions (automotivemobilesolutions.com) shared his thoughts on
    how dealers can leverage mobile wallet “geo-fencing” and other digital communication
    tools to get their message out to their customers and prospects.
    John is an attorney, entrepreneur, consultant and founder of Automotive
    Mobile Solutions, LCC which has a portfolio of companies focused on: twoway
    SMS/MMS text communications for businesses (Sales TextChat, Service
    TextChat), Text Message Marketing, Mobile Couponing and Loyalty Programs,
    and Geo Targeted, Geo Fenced Mobile Advertising. For the last
    five years through Automotive Mobile Solutions and his private consulting,
    Mr. Possumato has helped automotive retail companies achieve
    superior ROI and marketing success by building inexpensive, campaign-driven
    mobile experiences that work.
    This report is a summary of John’s comments and suggestions.
    ……….see John’s Contact Details on the last page. Learn More
  6. CLOSEOUT SALE!! For Senior Dealership Managers -  Unlocking Your Full Potential in 2017

    CLOSEOUT SALE!! For Senior Dealership Managers - Unlocking Your Full Potential in 2017

    Regular Price: $299.00

    Special Discount Price: $149.00

    Available in PDF and Hard Copy Format

    The 2017 Edition Yearbook for Senior Dealership Management Professionals.
    Essays from Workshops Presented Industry Experts Focusing on What is Working for Your Peers from All dealership management positions - Enterprise-Wide Senior Managers, Fixed Operations Managers and Variable Operations Managers.
    Benefits:

    1. Zero in on What Your Peers in other dealership management positions are employing for increased efficiencies and bottom line profit growth.
    2. Sharpen and Hone Your Basic, yet critical, Auto Dealership Enterprise Management Skills
    3. 300+ Pages of Essays Drawn from the Content of Recent DealersEdge Workshops as presented by Auto Industry Experts!

    Essays Included in this 300+ Page Collection:

    CHAPTER 1 - UNLOCKING DEALERSHIP ENTERPRISE POTENTIAL IN 2017

    How to Protect the Value of the Business/Enterprise
    Highlights from Kerrigan's Blue Sky Report
    Strap a Rocket to Your Used Car Department
    Government Agencies Targeting Auto Dealers
    How to Fire Someone Fearlessly… Humanely
    How and Why to Hire Millenials
    New Hiring Technologies & How to Use Them

    CHAPTER 2 - FINANCIAL MONITORING & MANAGEMENT BEST PRACTICES

    Getting More and More Actionable Data From Your DMS
    Turning Balance Sheet Assets Into Hard Cash
    A Fresh Look at Forecasting & Budgeting Basics
    Expense Control - Getting Back to Basics
    New Tax Rules… How & Why of Captive Insurance Company Creation
    Back Office Consolidation for Auto Groups

    CHAPTER 3- LATEST IN DEALERSHIP DATA MANAGEMENT

    How to Protect Against Sudden DMS Price Increases
    How to Choose a CRM - DMS or Other 3rd Party?
    New Technology Useful to Auto Dealerships
    How & Why of Dealership Cyber-Security

    CHAPTER 4- UNLOCKING FIXED OPS POTENTIAL IN 2017

    How to Strap a Rocket to Your Service Department
    Business & Financial for Service Managers
    The Service Pricing Challenge - Getting the Right Price
    Service Pricing vs. Value Debate
    7 Essential Service Management Key Indicators
    Re-Engineering the Parts Pricing Matrix
    How to Avoid Parts Physical Inventory Nightmares
    Advanced Body Shop Management

    CHAPTER 5- UNLOCKING VARIABLE OPERATIONS POTENTIAL IN 2017

    New Look at Prospecting - How to Bag 1/3 of Future Sales
    Employing Video Presentations in the Sale Process
    How to Use Tablets in Your Selling System
    The How To of Video Walk-Around Demos
    Pay-Per-Click - How to Manage a Successful PPC Campaign
    Magic of Geo-Fencing… Marketing to Customer Smart Phones
    Online Tactics to Maximize CPO Sales
    Recruiting and Keeping the Very Best BDC Reps Learn More
  7. CLOSEOUT SALE!! Fixed Operations Management Review - Unlocking Full Potential in 2017  for Service & Parts Management

    CLOSEOUT SALE!! Fixed Operations Management Review - Unlocking Full Potential in 2017 for Service & Parts Management

    Regular Price: $198.00

    Special Discount Price: $98.00

    The 2017 Edition Yearbook for Fixed Ops Professionals.
    Essays from Workshops Presented by Dealership Fixed Operations and Management Experts Focusing on What is Working for Your Peers
    Benefits:

    1. Zero in on What Your Peers in other service and parts departments are employing for increased efficiencies and bottom line profit growth.

    2. Sharpen and Hone Your Basic, But Critical, Fixed Operations Management Skills

    3. 160+ Pages of Essays Drawn from the Content of Recent DealersEdge Workshops as presented by Auto Industry Experts!

    Essays Included in this 160+ Page Collection:

    CHAPTER 1 - UNLOCKING YOUR TRUE FIXED OPS POTENTIAL

    How to Strap a Rocket to Your Service Department
    Business Math for Service Managers
    The Service Pricing Challenge- How to Price it Right
    Service Pricing vs. Value Debate
    7 Essential Service Management Key Indicators
    Finding and Keeping Qualified Service Technicians
    Re-Thinking the Parts Pricing Matrix
    Avoiding Parts Physical Inventory Nightmares
    Advanced Body Shop Management

    CHAPTER 2 - MANAGEMENT ESSENTIALS FOR FIXED OPS MGT PROFESSIONALS

    Forecasting & Budgeting Basics
    Expense Control - Getting Back to Basics
    Understanding & Managing Dealership Cyber-Security
    Technology Review- New Opportunities in the Dealership
    Which Government Agencies Target Auto Dealers
    How to Fire Someone Fearlessly… Humanely
    How and Why to Hire Millenials
    The Marketing Magic of Geo-Fencing to Customer Smart Phones Learn More
  8. Business Development Center Diagnosis and Update

    DDF3 Business Development Center Diagnosis and Update

    $298.00

    (Recorded Webinar)
    Presenters: Steve Nickelsen and Bob Bartholomew from Nickelsen Partners along with a special auto dealer mystery guest.
    Original Air Date: June 17, 2010
    Program Length: 1 hour 32 minutes

    Is your BDC operating a peak profit-making efficiency – or are you still using the process and formulas of many years past? The idea of taking incoming phone calls out of the hands of showroom sales staff and even service advisors has taken firm root in many dealerships and dealer organizations. But like many of these “new ideas” the concept has now come of age. Join Steve Nickelsen and Bob Bartholomew – along with a special auto dealer guest – as we explore what more can be accomplished in this BDC tune-up session. If you have never tried the concept – or have tried and abandoned your BDC – you especially might want to take another look. Find the BDC success you have been missing. Learn More
  9. Top 20 DMS Questions with Adam Gillrie

    DDE2 Top 20 DMS Questions with Adam Gillrie

    $298.00

    (Recorded Webinar)
    Presenter: Adam Gillrie – The Gillrie Institute
    Original Air Date: May 13, 2010
    Program Length: 1 hour 52 minutes

    Adam Gillrie spends hours on the phone with dealers, GMs, Controller and Office Managers fielding questions about their DMS. He as agreed to spend up to two hours with us on May 13th to both ask and answer the Top 20 dealership questions about their DMS. The questions will run the gamut from issues regarding individual vendors, how to know you are being billed correctly, what types and sizes of new systems are available- and on and on and on. Plus, you will get a chance to ask your own questions of Adam as well. If you are faced with DMS “Issues” – and what dealership is not – then you should join us on May 13th for this comprehensive and detailed discussion. In the DMS world – information is power! Learn More
  10. Tips and Tactics for Converting Phone Ups to Appointments

    DDI5 Tips and Tactics for Converting Phone Ups to Appointments

    $298.00

    (Recorded Webinar)
    Presenter: Jerry Thibeau of Phone-Up Ninjas
    Original Air Date: September 30, 2010
    Program Length: 1 hour 25 minutes

    Dealerships spend a ton of money in an effort to get customers to raise their hands.  Many make their first contact with the dealership by telephone.  It’s absolutely no secret that the challenge is to get that prospect off of the phone and into the dealership.  Jerry Thibeau will offer a laundry list of tips and word tracks designed to bring the customer into the selling arena.  It’s your job to get them past their fears and insecurities, Jerry will provide you with proven processes to do just that.
    Learn More

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