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  1. Business Development Center Diagnosis and Update

    DDF3 Business Development Center Diagnosis and Update

    $298.00

    (Recorded Webinar)
    Presenters: Steve Nickelsen and Bob Bartholomew from Nickelsen Partners along with a special auto dealer mystery guest.
    Original Air Date: June 17, 2010
    Program Length: 1 hour 32 minutes

    Is your BDC operating a peak profit-making efficiency – or are you still using the process and formulas of many years past? The idea of taking incoming phone calls out of the hands of showroom sales staff and even service advisors has taken firm root in many dealerships and dealer organizations. But like many of these “new ideas” the concept has now come of age. Join Steve Nickelsen and Bob Bartholomew – along with a special auto dealer guest – as we explore what more can be accomplished in this BDC tune-up session. If you have never tried the concept – or have tried and abandoned your BDC – you especially might want to take another look. Find the BDC success you have been missing. Learn More
  2. Sample Solutions for Building Dealership Email Lists

    DDF1 Sample Solutions for Building Dealership Email Lists 

    $298.00

    (Recorded Webinar)
    Presenters:  Doug McCrea, President of Acquired Marketing Service and Lisa Cull of Reynolds and Reynolds
    Original Air Date: June 3, 2010
    Program Length: 2 hours

    No one has to convince you that maintaining an accurate email database for your dealership’s customers is important.  That is a given.  The hard part for most dealerships is the acquisition and then maintenance of these lists…so many of your customer records carry no email address at all and many others are outdated.  The entire subject of email capture and maintenance will be on the table. Learn the latest methods for appending high-quality email addresses to your customer records – plus all the dos and don’ts of email database building.  Do this correctly and you will end up with a valuable marketing resource.  Do it poorly and suffer the consequences.
    Learn More
  3. Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    DDB2 Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: February 11, 2010
    Program Length: 1 hour 30 minutes

    Steve Nickelsen joins us to help you discover new concepts in dealership operations designed to capitalize on the growing dominance of Internet Used Car Shoppers.  Marketing your used cars is now vastly influenced by your ability to properly display your inventory online.  Info that Internet Used Car Shoppers gain while online has also produced a much more savvy customer- one that demands a different selling process.  And the growing availability of this data  also demands that you too be prepared with “the data” sufficient to help close the sale with this well-informed prospect.  Join us as Steve demonstrates how other dealers have aligned their marketing and selling process with these new realities with amazing results Learn More
  4. How to Create a Consistent & Professional Service Lane Selling Process

    DDI4 How to Create a Consistent & Professional Service Lane Selling Process

    $298.00

    (Recorded Webinar)
    Presenter: Steve Kwiatkowsk
    Original Air Date: September 23, 2010
    Program Length: 1 hour 31 minutes

    How can your service department create the consistent selling process so often in evidence in the showroom?  This question has vexed dealers and service managers for decades.  The selling discipline taught and enforced in so many dealership showrooms is almost always absent once you get to their service drives.  System-selling guru, Steve Kwiatkowski of Liqqid Inc. will bring you real life examples of dealerships employing new tools to impressively increase maintenance package sales. Meet some of the dealer and service managers as they tell you how their success was realized. We all know there are huge profits to be earned in these sales – now you can learn how other dealerships have achieved their success in selling more high-profit maintenance packages.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  5. Best Practices: How the Smartest Dealers Thrive in a Down Market

    SD Best Practices: How the Smartest Dealers Thrive in a Down Market

    $298.00

    (Manual - Available in Downloadable .PDF or Hard Copy Format)

    The retail auto business has been in a prolonged slump for most new car dealers, but while some continue to struggle - others learn to thrive by adapting to new strategies and marketing goals.

    Cutting costs can be effective and is an important objective - but looking past what you can save - and on to what you can sell is the true measure of those who will win in 2007 and beyond.

    Our editors have written about many of these dealers and their "out-of-the-box" thinking over the past several years and we have organized their efforts in this important new guide. Learn More
  6. Professional Inventory Management

    BMMN Professional Inventory Management

    $298.00

    (Manual - Available in Downloadable .PDF or Hard Copy Format)

    This latest publication by Mike Nicholes of Mike Nicholes Capital Management, Inc., contains the latest and most up-to-date guidelines and methodologies for helping the parts department fulfill its #1 mandate: Satisfying technician demand in the service department.

    The Mike Nicholes name and Professional Inventory Management have been synonymous for over 30 years. This manual, is the "must have" guide for any auto dealership parts manager serious about maintaining and improving their inventory management skills.
    Used in Mike's seminars, this manual (and its preceding edition) is valued by parts managers representing every manufacturer. And for anyone who has attended Mike's live seminar sessions, you know that this book is a valued resource, an important instructional, as well as a useful reference guide.

    Special Section on ASR - Automatic Stock Replenishment (GM dealerships read RIM) - and its impact on dealership parts managers and effective inventory controls. This is a "must read" for everyone currently experiencing this quickly evolving change in philosophy. It is important as well for every other parts manager as more and more OEMs are considering similar systems. These new replenishment systems represent the future of inventory management and the sooner you understand and master them the better.

    Auto Dealership Part Management - A Detailed Numbers Game
    That just could be an obvious overstatement - analysis of the stats and reports generated through your DMS and other sources - that is how truly professional parts managers put themselves head and shoulders above their peers. In this manual, Mike Nicholes will demonstrate the strategies, measurements and analysis that can help any parts manager - rookie or seasoned pro. Master the inventory and produce higher bottom line profits. He will demonstrate how simple-to-apply principles of inventory management and analysis of your stats can help you identify and solve hidden inventory problems!

    Simply an "essential tool" for all dealership parts managers! Mike is a genius of parts inventory management. He likes to say that it is not rocket science, but it does take knowledge and understanding - the knowledge and understanding that he communicates very clearly in this manual. Learn More
  7. DealersEdge Comprehensive Parts Department Answer-Guide: Practical Solutions to Today's Most Common Parts Department Challenges

    BMPA DealersEdge Comprehensive Parts Department Answer-Guide: Practical Solutions to Today's Most Common Parts Department Challenges

    $298.00

    from the editors of DealersEdge Parts Manager... 

    DealersEdge Comprehensive
    Parts Department Answer-Guide:
    Practical Solutions to Today's Most Common Parts Department Challenges

    In one resource DealersEdge has combined the answers to nearly every common problem you're likely to encounter in a dealership Parts department. It's an all-in-one, quick answer book to the many challenges we face everyday. The big and small are all tackled in an easy-to-reference Q&A format that's guaranteed to save you time and headaches.

    DealersEdge Comprehensive Parts Department Answer-Guide covers it all - from complex inventory control issues to even the most mundane aspects of the parts management, like pricing and controlling key-cutting services.
    
You'll also learn management techniques like:
    • Building a system to help you write the perfect purchase order every time
    • Managing people - dealing with late employees and other trouble-makers
    • Inter-department turmoil - What to do when service starts taking parts off RO's
    • How days supply can tell you a lot but still be leading you down the wrong path
    • Putting an end to forced inventory because of special ordered parts
    Learn More
  8. Hands-On Techniques to Make Your Dealership Website SEO Compliant

    DCD1 Hands-On Techniques to Make Your Dealership Website SEO Compliant

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 1 hour 58 minutes

    How to update dealership Web sites on platforms like Dealer.com, ADP, XI Group, DealerOn and others - If you are using another platform, submit your vendor and Brian will endeavor to include examples of editing techniques especially for you Even when your vendor does not allow direct access to META data - Brian will demonstrate how to create a work order to send to your vendor to update your META data In addition, Brian will demonstrate how these simple changes can help expand your search visibility.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!!

    Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Learn More
  9. How One Dealer Saves $150K per year on 3 Common Expense Categories

    DDL1 How One Dealer Saves $150K per year on 3 Common Expense Categories

    $298.00

    (Recorded Webinar)

    Presenter: Doug Austin, President of Performance Management Group (PMG)
    Original Air Date: December 2nd
    Program Length: 1hour 22

    This webinar will provide a road map to savings in these three important expense categories - but it will also provide a basis for changing the purchasing culture in your dealership so that this type of savings can be achieved in many other expense categories as well. Get the specifics on how you are over-spending on credit cards, telcom and credit reports - but also learn the basics of process, training and compliance and how all relate to negotiating for the best competitive price. Get a head start on effective purchasing control and savings in your dealership. Doug Austin is our presenter and his company provides strategic purchasing management training and assistance for over 450 dealerships - of all sizes. He'll teach you how to become one tough negotiator! Learn More
  10. Brian Pasch: Dealership Internet Online Reputation Update

    DEA1 Brian Pasch: Dealership Internet Online Reputation Update

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch - PCG Digital Marketing
    Original Air Date: January 6, 2011
    Program Length: 90 minutes

    We all have them - unhappy customers. Some are justified, others not so much. However in today's hyper-sonic speed of info sharing, unhappy customers do not have to spend a lot of money or even time to grab a megaphone and start to convince your customers to go elsewhere. But this negative PR machine can be managed from your desk - or more specifically from your laptop. Brian Pasch returns for an update on a previous session on the same topic. Be with us on Jan 6th as Brian outlines his updated list of strategies and tactics that you can employ to blunt negative reviews, but also to proactively build your online reputation. You can fight back when unfair reviews are posted online, but you can also use these opportunities to demonstrate and show off your customer satisfaction halo as well. Learn More

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