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  1. Business Development Center Diagnosis and Update

    DDF3 Business Development Center Diagnosis and Update

    $298.00

    (Recorded Webinar)
    Presenters: Steve Nickelsen and Bob Bartholomew from Nickelsen Partners along with a special auto dealer mystery guest.
    Original Air Date: June 17, 2010
    Program Length: 1 hour 32 minutes

    Is your BDC operating a peak profit-making efficiency – or are you still using the process and formulas of many years past? The idea of taking incoming phone calls out of the hands of showroom sales staff and even service advisors has taken firm root in many dealerships and dealer organizations. But like many of these “new ideas” the concept has now come of age. Join Steve Nickelsen and Bob Bartholomew – along with a special auto dealer guest – as we explore what more can be accomplished in this BDC tune-up session. If you have never tried the concept – or have tried and abandoned your BDC – you especially might want to take another look. Find the BDC success you have been missing. Learn More
  2. Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    DDB2 Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: February 11, 2010
    Program Length: 1 hour 30 minutes

    Steve Nickelsen joins us to help you discover new concepts in dealership operations designed to capitalize on the growing dominance of Internet Used Car Shoppers.  Marketing your used cars is now vastly influenced by your ability to properly display your inventory online.  Info that Internet Used Car Shoppers gain while online has also produced a much more savvy customer- one that demands a different selling process.  And the growing availability of this data  also demands that you too be prepared with “the data” sufficient to help close the sale with this well-informed prospect.  Join us as Steve demonstrates how other dealers have aligned their marketing and selling process with these new realities with amazing results Learn More
  3. Six Profit Leaks in New and Used Sales Departments

    DDJ2 Six Profit Leaks in New and Used Sales Departments - and How to Plug Them Right Now!

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: October 7, 2010
    Program Length: 1 hour 17 minutes

    If buying a car or truck is a complicated process, then selling one is even more so. Ordering, stocking, advertising, displaying, analyzing, financing, CSI surveys, compensating sales staff, keeping that same staff motivated and productive - all make for a very busy department - even when you are selling fewer units than you were a few years ago. Dealers who have survived the last couple of years really know how to squeeze a nickel and necessity has demanded that they find a few new ways to bring more profit to the bottom line. Steve Nickelsen of Nickelsen partners has had a front row seat through these tough times and has witnessed some creative methods for finding new ways to make money in the new and used vehicle departments. In this webinar Steve will highlight six often overlooked profit opportunities in your variable operations and how you can bring more money to the bottom line. Learn More
  4. DEI2 Steve Nickelsen:  New Trends in Compensation – Getting Past “Percentage of the Gross”

    DEI2 Steve Nickelsen: New Trends in Compensation – Getting Past “Percentage of the Gross”

    $298.00

    (Recorded Webinar)
    Presenters: Steve Nickelsen of Nickelsen Partners and Chris Harrell of Chris Harrell Consulting
    Original Air Date: September 8, 2011
    Program Length: 110 minutes

    What are the new compensation alternatives? What will motivate Gen “Y”? What if they don’t like your lollypops? Possible friction between Gen “Y” and current Gen “X” managers? With Special Guest and Gen “Y” Consultant – Chris Harrell.

    Almost since the beginning of auto retailing, the pay plans have been “a percentage of the gross profit.” It is just not working as well as it did before (if it every really performed). With 70 million Gen “Y” in the workforce, their seemingly quirky attitudes and expectations cry out for a “new way” to pay and manage your managers and your sales staff. So, what kinds of pay plan changes are successful, forward-thinking dealers bringing into play? And will these new compensation models help you reach your goals?

    You will learn:
    Why “percentage of the gross” is not working as well as it used to
    How to identify clear-cut goals in your compensation planning
    How you can balance the needs of newer Gen “Y” sales staff with very different needs of older generation staff members
    Case Studies of several dealerships that have tackled this challenge and a report on their successes and progress
    Exactly what does motivate Gen “Y” and how does differ from traditional showroom command and control models
    Why this new generation doesn’t respond to traditional “Help Wanted” ads – and some samples of ads that do work
    Why this generational change may pose the biggest challenge to car dealers in decades

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  5. MEI1 SIX PROFIT LEAKS IN YOUR USED CAR DEPARTMENT AND HOW TO PLUG THEM

    MEI1 SIX PROFIT LEAKS IN YOUR USED CAR DEPARTMENT AND HOW TO PLUG THEM

    $39.00

    PDF Download

    If buying a car or truck is a complicated process, then selling one is even more so. Ordering, stocking, advertising, displaying, analyzing, financing, CSI surveys, compensating sales staff, keeping that same staff motivated and productive - all make for a very busy department - even when you are selling fewer units than you were a few years ago. Dealers who have survived the last couple of years really know how to squeeze a nickel and necessity has demanded that they find a few new ways to bring more profit to the bottom line. Steve Nickelsen of Nickelsen partners has had a front row seat through these tough times and has witnessed some creative methods for finding new ways to make money in the new and used vehicle departments. In this webinar Steve will highlight six often overlooked profit opportunities in your variable operations and how you can bring more money to the bottom line. Learn More
  6. MEK2 NEW APPROACHES TO RECRUITING, SELECTING, AND TRAINING DEALERSHIP STAFF

    MEK2 NEW APPROACHES TO RECRUITING, SELECTING, AND TRAINING DEALERSHIP STAFF

    $39.00

    Effective new ways to staff-up for an expanding new car market

    You would think that with unemployment still high, filling those sales positions in your showroom would not be a problem. And indeed, if all you need are warm bodies, they are not hard to find. But to truly capitalize on a rising demand for cars and trucks, you don't need just bodies; you need sales candidates that will be better-than-average, skilled performers with personalities that fit well with your culture. Steve Nickelsen tells us that more than half of the dealerships he comes in contact with are understaffed relative to their sales objectives. So, where do you find the perfect fit for your sales staff? What selection process should you employ? And then, how to you hire and train these new players efficiently so that they can start helping you meet those objectives? How do you get them up to speed quickly and then keep them in your employ? Get all the answers here. Learn More
  7. DFI2 Steve Nickelsen: How to Achieve & Maintain 100% Service Absorption.

    DFI2 Steve Nickelsen: How to Achieve & Maintain 100% Service Absorption.

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: September 13, 2012
    Program Length: 90 minutes

    How top-performing dealerships mobilize the entire dealership management team to achieve 100% Service Absorption - A Case Study Approach

    Long the holy grail of dealership profitability, 100+% Service Absorption, has been an elusive target for most dealerships. But the professionals at Nickelsen Partners have studied a number of dealership organizations where 100+%service absorption is the norm and not just an idealistic target that no one expects to hit. They consistently attain 100+% Service Absorption!

    One of the things these dealerships have in common is that they went far beyond just setting a goal. Their strategic plan was re-engineered and the entire organization mobilized to achieve this previously difficult-to-attain profitability benchmark.

    Join us for this Webinar presentation and learn how you too can attain 100% Service Absorption.

    You will also learn:
    Why 100+% Service Absorption is a worthy goal & why operating the business without undue pressure to sell additional units to remain profitable has many hidden benefits
    How to build your strategy by including the entire organization in the planning and implementation – It has to be an organizational goal, not just a Fixed Ops objective
    How to get the entire team “on board” and working to this objective
    The role ROI plays in a successful 100+% Service Absorption strategy
    How peer dealerships have employed “out of the box” thinking in their successful implementation of a 100+% Service Absorption strategy
    How to make 100+% Service Absorption a reality in your dealership(s)

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  8. MGD2  How to Achieve and Maintain 100% Service Absorption

    MGD2 How to Achieve and Maintain 100% Service Absorption

    $39.00

    PDF Download

    A strategic plan drawn from case studies of peer dealerships regularly exceeding 100% Service Absorption

    Long the holy grail of dealership profitability, 100+% Service Absorption, has been an elusive target for most dealerships. But the professionals at Nickelsen Partners have studied a number of dealership organizations where 100+%service absorption is the norm and not just an idealistic target that no one expects to hit. They consistently attain 100+% Service Absorption! Learn More
  9. I2M4 |  MP4, MP3 and PDF Handouts on a Flash Drive!! Steve Nickelsen: How to Achieve & Maintain 100% Service Absorption.

    I2M4 | MP4, MP3 and PDF Handouts on a Flash Drive!! Steve Nickelsen: How to Achieve & Maintain 100% Service Absorption.

    Regular Price: $298.00

    Special Discount Price: $198.00

    MP3 Audio File, MP4 Video File and PDF Handout on a Flash Drive - Free Shipping!!

    Steve Nickelsen: How to Achieve & Maintain 100% Service Absorption
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: September 13, 2012
    Program Length: 90 minutes

    How top-performing dealerships mobilize the entire dealership management team to achieve 100% Service Absorption - A Case Study Approach

    Long the holy grail of dealership profitability, 100+% Service Absorption, has been an elusive target for most dealerships. But the professionals at Nickelsen Partners have studied a number of dealership organizations where 100+%service absorption is the norm and not just an idealistic target that no one expects to hit. They consistently attain 100+% Service Absorption!

    One of the things these dealerships have in common is that they went far beyond just setting a goal. Their strategic plan was re-engineered and the entire organization mobilized to achieve this previously difficult-to-attain profitability benchmark.

    Join us for this Webinar presentation and learn how you too can attain 100% Service Absorption.

    You will also learn:
    Why 100+% Service Absorption is a worthy goal & why operating the business without undue pressure to sell additional units to remain profitable has many hidden benefits
    How to build your strategy by including the entire organization in the planning and implementation – It has to be an organizational goal, not just a Fixed Ops objective
    How to get the entire team “on board” and working to this objective
    The role ROI plays in a successful 100+% Service Absorption strategy
    How peer dealerships have employed “out of the box” thinking in their successful implementation of a 100+% Service Absorption strategy
    How to make 100+% Service Absorption a reality in your dealership(s) Learn More
  10. I2M4 |  MP4, MP3 and PDF Handouts on a Flash Drive!! Steve Nickelsen: How to Achieve & Maintain 100% Service Absorption.

    I2M4 | MP4, MP3 and PDF Handouts on a Flash Drive!! Steve Nickelsen: How to Achieve & Maintain 100% Service Absorption.

    Regular Price: $298.00

    Special Discount Price: $198.00

    MP3 Audio File, MP4 Video File and PDF Handout on a Flash Drive - Free Shipping!!

    Steve Nickelsen: How to Achieve & Maintain 100% Service Absorption
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: September 13, 2012
    Program Length: 90 minutes

    How top-performing dealerships mobilize the entire dealership management team to achieve 100% Service Absorption - A Case Study Approach

    Long the holy grail of dealership profitability, 100+% Service Absorption, has been an elusive target for most dealerships. But the professionals at Nickelsen Partners have studied a number of dealership organizations where 100+%service absorption is the norm and not just an idealistic target that no one expects to hit. They consistently attain 100+% Service Absorption!

    One of the things these dealerships have in common is that they went far beyond just setting a goal. Their strategic plan was re-engineered and the entire organization mobilized to achieve this previously difficult-to-attain profitability benchmark.

    Join us for this Webinar presentation and learn how you too can attain 100% Service Absorption.

    You will also learn:
    Why 100+% Service Absorption is a worthy goal & why operating the business without undue pressure to sell additional units to remain profitable has many hidden benefits
    How to build your strategy by including the entire organization in the planning and implementation – It has to be an organizational goal, not just a Fixed Ops objective
    How to get the entire team “on board” and working to this objective
    The role ROI plays in a successful 100+% Service Absorption strategy
    How peer dealerships have employed “out of the box” thinking in their successful implementation of a 100+% Service Absorption strategy
    How to make 100+% Service Absorption a reality in your dealership(s) Learn More

Items 1 to 10 of 28 total

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