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  1. MLH3 | Workshop Executive Summary | How to Create a Professional Image on the Service Drive… Become the Customer’s Trusted Advisor

    MLH3 | Workshop Executive Summary | How to Create a Professional Image on the Service Drive… Become the Customer’s Trusted Advisor

    $99.00

    PDF Download

    On August 17, 2014 Steve Kwiatkowski, President and CEO of Liqqid Technologies & Training shared his view about how your key front-line staff and your advisors can project a professional image on your Service Drive to improve retention, CSI, Sales and Profi ts. Steve Kwiatkowski, is a renowned expert in virtual sales and training technologies. He has been creating, developing and implementing sales presentation and training programs in automotive dealerships since 1984. Steve was the creator of the fi rst talking Virtual F&I programs in auto dealerships in 1995, and the fi rst talking Virtual Service Drive programs, and model specifi c service menu-selling programs in 2003. He and his staff currently support over 100 remarketing partners that supply Liqqid technology, support and training programs to thousands of dealerships and their sales, service and management staff , throughout the United States and Canada. Th is report is a summary of Steve’s comments and suggestions. ……….see Steve’s Contact Details on the last page. Learn More
  2. Sample Solutions for Building Dealership Email Lists

    DDF1 Sample Solutions for Building Dealership Email Lists 

    $298.00

    (Recorded Webinar)
    Presenters:  Doug McCrea, President of Acquired Marketing Service and Lisa Cull of Reynolds and Reynolds
    Original Air Date: June 3, 2010
    Program Length: 2 hours

    No one has to convince you that maintaining an accurate email database for your dealership’s customers is important.  That is a given.  The hard part for most dealerships is the acquisition and then maintenance of these lists…so many of your customer records carry no email address at all and many others are outdated.  The entire subject of email capture and maintenance will be on the table. Learn the latest methods for appending high-quality email addresses to your customer records – plus all the dos and don’ts of email database building.  Do this correctly and you will end up with a valuable marketing resource.  Do it poorly and suffer the consequences.
    Learn More
  3. Secrets of 5 Killer Direct Mail Promos for Service

    DDB3 Secrets of 5 Killer Direct Mail Promos for Service

    $298.00

    (Recorded Webinar)
    Presenter: Nick Pizza of Nick Pizza Inc.
    Original Air Date: February 18, 2010
    Program Length: 1 hour 32 minutes

    If you are looking for strategies for bringing new customers into your Service Lane – look beyond the service reminders! Nick Pizza will be with us for a webinar in which he will reveal the secrets of his 5 Best promotions for service.   If you are tired of the plain-Jane, service reminders then you will want to hear what Nick has to tell and show you.  Direct mail is not dead and Nick will show you what works for his clients.  He will discuss marketing strategy, list generation and the importance of building continuing relationships with your customers.  Need a promotion to bring in totally new business – Nick’s got that for you too!  Join us as we take a new look at Direct Mail for service. Learn More
  4. Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    DDB2 Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: February 11, 2010
    Program Length: 1 hour 30 minutes

    Steve Nickelsen joins us to help you discover new concepts in dealership operations designed to capitalize on the growing dominance of Internet Used Car Shoppers.  Marketing your used cars is now vastly influenced by your ability to properly display your inventory online.  Info that Internet Used Car Shoppers gain while online has also produced a much more savvy customer- one that demands a different selling process.  And the growing availability of this data  also demands that you too be prepared with “the data” sufficient to help close the sale with this well-informed prospect.  Join us as Steve demonstrates how other dealers have aligned their marketing and selling process with these new realities with amazing results Learn More
  5. Email Marketing Techniques & Templates for Service Department

    DCI3 Email Marketing Techniques & Templates for Service Department

    $298.00

    (Recorded Webinar)
    Presenter: Peter Martin
    Orginal Air Date: September 29, 2009
    Program Length: 1 hour 38 minutes

    Many seem to think that email marketing in the dealership environment is only for selling cars. The fact is that this medium is a much better fit for building and maintaining customer relationships. Learn how to employ this highly effective tool to build service volumes and develop an army of highly connected customers - Connected to what? – Connected to your dealership! Learn More
  6. DDK1 Facebook for Auto Dealers

    DDK1 Facebook for Auto Dealers

    $298.00

    (Recorded Webinar)
    Presenter: "Rock Star" Tim Martell, President and Founder of Wikimotive.net
    Original Air Date: November 4, 2010
    Program Length: 1 hour 35 minutes

    All dealers have been told they simply MUST have a social media presence - And Facebook is clearly the place to start. O.K. you say "How do I start?" "Just how complicated it this" "How much time does it take?" These questions and more will be answered on a Webinar on Nov 4th featuring Timothy Martel, of Wikimotive.net - the "rock-star of dealership social media." Tim will take you step-by-step through the process that will have you effectively marketing to your Facebook Fans in no time! You'll learn how to keep these fans coming back over and over - getting them hooked on your content. Tim will show you how to build a Facebook presence that results in a long list of fans and customers that repeatedly spend money in your dealership - just like he does for his dealership clients. Learn More
  7. Best Practices: How the Smartest Dealers Thrive in a Down Market

    SD Best Practices: How the Smartest Dealers Thrive in a Down Market

    $298.00

    (Manual - Available in Downloadable .PDF or Hard Copy Format)

    The retail auto business has been in a prolonged slump for most new car dealers, but while some continue to struggle - others learn to thrive by adapting to new strategies and marketing goals.

    Cutting costs can be effective and is an important objective - but looking past what you can save - and on to what you can sell is the true measure of those who will win in 2007 and beyond.

    Our editors have written about many of these dealers and their "out-of-the-box" thinking over the past several years and we have organized their efforts in this important new guide. Learn More
  8. How to Use Blogging and Social Networking to Promote Your Dealership

    DCE1 How to Use Blogging and Social Networking to Promote Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 2 hour 05 minutes

    Presenting free and low-cost tools and techniques for employing "Blogging" and "Social Networking" platforms to build organic search results for your dealerships Website. Most of you already know that effective use of blogging and social networking can drastically and immediately improve your visibility on search engines. You just may not be familiar with the basics of how to get started.

    * Which free Internet Blogging platforms are best?
    * Which Social Networking sites should I employ?
    * Just how to I get started?
    * Are there secrets about how and what to write?

    Brian will remove the mystery and get you on your way to exploiting this relatively new and virtually cost-free method of promoting your dealership and reaping increases in organic Internet sales leads. Spend just 2 hours with Brian and you are guaranteed to come away with an easy-to-follow action plan for employing these new digital marketing tools in your dealership. It's easier than you think! Learn More
  9. Brian Pasch: Dealership Internet Online Reputation Update

    DEA1 Brian Pasch: Dealership Internet Online Reputation Update

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch - PCG Digital Marketing
    Original Air Date: January 6, 2011
    Program Length: 90 minutes

    We all have them - unhappy customers. Some are justified, others not so much. However in today's hyper-sonic speed of info sharing, unhappy customers do not have to spend a lot of money or even time to grab a megaphone and start to convince your customers to go elsewhere. But this negative PR machine can be managed from your desk - or more specifically from your laptop. Brian Pasch returns for an update on a previous session on the same topic. Be with us on Jan 6th as Brian outlines his updated list of strategies and tactics that you can employ to blunt negative reviews, but also to proactively build your online reputation. You can fight back when unfair reviews are posted online, but you can also use these opportunities to demonstrate and show off your customer satisfaction halo as well. Learn More
  10. Social Media: The Case for Outsourcing your Dealership’s Program

    DEB2 Social Media: The Case for Outsourcing your Dealership’s Program

    $298.00

    (Recorded Webinar)
    Presenter: Alexi Venneri, COO of Digital Air Strike and Auto Dealer, Adam Simms – also a founding partner at Digital Air Strike.
    Original Air Date: February 10, 2011
    Program Length: 1 hour 30 minutes

    Social media is complicated and time-consuming and not for amateurs – Why seeking outside help may be the most cost-effective way to succeed at Social Media Marketing.

    In a short period of time Social Media Marketing has moved from being a somewhat-silly online sharing mechanism dominated by teens, to a powerful marketing platform capable of changing the fortunes of auto dealers and other retail businesses. Just because someone spends a lot of time messing with their Facebook page is no reason to put them in charge of your Social Media Marketing program. This is NOT a webinar to sell the services of the speaker’s company. It is an honest look at why outsourcing this function in your dealership may make as much sense as outsourcing other highly-skilled functions like legal and accounting. Join us as Mike Bowers of DealersEdge moderates a discussion with Alexi Venneri COO of Digital Air Strike and Auto Dealer and a founding partner of Digital Air Strike- Adam Simms. Learn More

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