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  1. Your Online Inventory is Under Attack - How to Fight Back

    DDG4 Your Online Inventory is Under Attack - How to Fight Back

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch of the Pasch Consulting Group
    Original Air Date: July 22, 2010
    Program Length: 1 hour 40 minutes

    Along with your business location and your people, your new and used vehicle inventories are prime weapons in the competitive fight for sales. New forces are entering the market with alarming frequency and they are aggregating your assets – your inventory listings – to drive traffic to their lead-generating websites and services. So not only are they “borrowing” your assets, they are using them to steal leads from right under your nose and selling them back to you or
    your competition. Brian Pasch is back with tips and tactics to help your dealership fight back. If you are serious about fighting the good fight for Internet leads and sales, then you do not want to miss this Webinar. Learn More
  2. 5 Powerful Ways to Leverage Live Chat On Your Website

    DDC2 5 Powerful Ways to Leverage Live Chat On Your Website

    $298.00

    (Recorded Webinar)
    Presenter: Todd Smith, Co-Founder and President of ActivEngage, Inc.
    Original Air Date: March 11, 2010
    Program Length: 1 hour 27 minutes

    Did you know that the average dealership is losing over 2,000 sales opportunities per month from website visitors who abandon the site without taking any action? You may expend a lot of effort bringing these Internet car shoppers to your site, but once they are there you also need to concentrate on strategies and tactics to keep them engaged and moving along the sales funnel. Visit with us on March 11 and Todd Smith will focus on five ways dealers are using Live Chat systems will help move the visiting Internet Prospect along the funnel to becoming an Internet Buyer! Learn More
  3. Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    DDB2 Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: February 11, 2010
    Program Length: 1 hour 30 minutes

    Steve Nickelsen joins us to help you discover new concepts in dealership operations designed to capitalize on the growing dominance of Internet Used Car Shoppers.  Marketing your used cars is now vastly influenced by your ability to properly display your inventory online.  Info that Internet Used Car Shoppers gain while online has also produced a much more savvy customer- one that demands a different selling process.  And the growing availability of this data  also demands that you too be prepared with “the data” sufficient to help close the sale with this well-informed prospect.  Join us as Steve demonstrates how other dealers have aligned their marketing and selling process with these new realities with amazing results Learn More
  4. Now Generation Car Shoppers Demand a New Generation Selling Process

    DDJ3 Now Generation Car Shoppers Demand a New Generation Selling Process

    $298.00

    (Recorded Webinar)
    Presenter: Mark Rikess of The Rikess Group
    Original Air Date: October 21, 2010
    Program Length: 1 hour 33 minutes

    Perhaps the Internet has changed everything - Customers are no longer in the dark about car prices. Online review sites give the disgruntled customer a megaphone to share their experiences with your dealership. Young educated sales staff prospects are shunning the old command and control showroom selling system. And the costs of running a traditional showroom process continue to climb while effectiveness wanes. So says, Mark Rikess of The Rikess Group. Mark with join us to discuss how and why so many dealers and dealer groups are taking action by changing the culture in their showrooms to a more transparent and open non-negotiation- based selling system. Case studies demonstrate the effectiveness of this approach - now it's up to brave dealers to be the catalyst for change in their showrooms. Mark will explain how successful non-negotiation selling dealers are taking the plunge and then making it work for all involved. Learn More
  5. How to Use Blogging and Social Networking to Promote Your Dealership

    DCE1 How to Use Blogging and Social Networking to Promote Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 2 hour 05 minutes

    Presenting free and low-cost tools and techniques for employing "Blogging" and "Social Networking" platforms to build organic search results for your dealerships Website. Most of you already know that effective use of blogging and social networking can drastically and immediately improve your visibility on search engines. You just may not be familiar with the basics of how to get started.

    * Which free Internet Blogging platforms are best?
    * Which Social Networking sites should I employ?
    * Just how to I get started?
    * Are there secrets about how and what to write?

    Brian will remove the mystery and get you on your way to exploiting this relatively new and virtually cost-free method of promoting your dealership and reaping increases in organic Internet sales leads. Spend just 2 hours with Brian and you are guaranteed to come away with an easy-to-follow action plan for employing these new digital marketing tools in your dealership. It's easier than you think! Learn More
  6. Brian Pasch: Dealership Internet Online Reputation Update

    DEA1 Brian Pasch: Dealership Internet Online Reputation Update

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch - PCG Digital Marketing
    Original Air Date: January 6, 2011
    Program Length: 90 minutes

    We all have them - unhappy customers. Some are justified, others not so much. However in today's hyper-sonic speed of info sharing, unhappy customers do not have to spend a lot of money or even time to grab a megaphone and start to convince your customers to go elsewhere. But this negative PR machine can be managed from your desk - or more specifically from your laptop. Brian Pasch returns for an update on a previous session on the same topic. Be with us on Jan 6th as Brian outlines his updated list of strategies and tactics that you can employ to blunt negative reviews, but also to proactively build your online reputation. You can fight back when unfair reviews are posted online, but you can also use these opportunities to demonstrate and show off your customer satisfaction halo as well. Learn More
  7. DEF1 Jerry Thibeau: Converting E-mail Ups to Showroom Appointments

    DEF1 Jerry Thibeau: Converting E-mail Ups to Showroom Appointments

    $298.00

    (Recorded Webinar)
    Presenter: Jerry Thibeau, Phone-Up-Ninjas
    Original Air Date: June 2, 2011
    Program Length: 90 minutes

    Getting past the "shield" and into a face-to-face meeting

    When sales leads come in via email - one of the biggest challenges is to gain trust and to move the potential customer from an "inquiry" to a "showroom appointment." Customers can use an emailed inquiry as a shield to hide behind and it takes some strategy and skill to get them out of their comfort zone and into your showroom. According to Jerry Thibeau, once you get your Internet lead on the phone, you should be able to schedule appointments in 65% of the opportunities. If that is not true for you and your store, then you want to be with us on June 2nd as Jerry shares both his strategies and teaches some of the skills needed to make this happen for you.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  8. DEG4 Brian Pasch: Effective Digital Marketing for Fixed Operations

    DEG4 Brian Pasch: Effective Digital Marketing for Fixed Operations

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch – PCG Digital Marketing
    Original Air Date: July 28, 2011
    Program Length: 100 minutes

    How to use your online assets and resources to build service & parts volumes and retain customers.

    Almost every car dealer recognizes how important the Internet is to new and used vehicle sales. But many have not yet discovered just how important these same online assets can be to building your service and parts operations. Brian Pasch, the acclaimed guru of digital marketing for auto dealers, is prepared to give you a list of online strategies that will draw in new service customers as well as bring your existing customer base back in again and again. We all know how repeat service business can build fixed ops profits and future vehicle sales. Effectively employing your online resources to help nurture that relationship is a natural means to that end. This is a lot more than about coupons. Unlock the online marketing potential for service and parts.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  9. DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

    DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch – PCG Digital Marketing – One of Inc Magazine’s 500 Fastest Growing Private Companies
    Original Air Date: November 3, 2011
    Program Length: 80 minutes

    Today the buying decision point almost always occurs months ahead of the visit to the dealer. How to align your marketing/advertising budget with this new car shopping reality.

    Traditional advertising strategies for Auto Dealers just do not work anymore. No longer can you rely on stimulating demand via traditional advertising messages to put more “ups” in the showroom.

    Traditional advertising still plays a role in “stimulating” the demand, but the next step is not a visit to the showroom. The next step is online research – with its many facets. If you pass this test, you have a better chance of seeing that car shopper in your dealership. Fail and they will buy from a more-savvy competitor. This is the Zero Moment of Truth (ZMOT).

    Attend this Webinar and learn how you can restructure your marketing strategies to win the customer at ZMOT. Learn how to re-think and reform your advertising budget in light of these new realities.

    You will also learn:
    Why the traditional method of stimulating sales with traditional advertising is not getting the job done in an Internet-dominated world
    How some dealers are spending thousands on advertising each month just to convince car shoppers NOT to do business with them and how this can be changed
    How you can invest in online strategies and assets that will in send the customer to your showroom – ready to buy.
    How to organize a ZMOT-influencing marketing strategy in your dealership or group
    The 10 Steps to a successful ZMOT Strategy in your dealership
    How understanding the ZMOT will lead you to restructure your advertising budget for improved results
    How to get organized to beat your competition and bring the in-market car-shopper to your showroom.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  10. DFE2 Jennifer Suzuki: Internet Ups: Guiding the Prospect  from Email to Phone to Showroom

    DFE2 Jennifer Suzuki: Internet Ups: Guiding the Prospect from Email to Phone to Showroom

    $298.00

    (Recorded Webinar)
    Presenter: Presenter: Jennifer Suzuki, President of eDealerSolutions
    Original Air Date: May 10, 2012
    Program Length: 100 Minutes

    A practical guide to keep your prospects "in the net" until you can greet them on the showroom floor

    An alarming number of Internet prospects, up to 95% by some estimates, never make it into the showroom. Some aspect of the experience turns them off to your dealership. All too often it is the e-mail-to-phone transition that is the dead end to the sale.

    Converting online shoppers to showroom customers requires specially-designed processes and a well-developed skill set.

    Jennifer Suzuki, president of eDealerSolutions, has developed just such a game plan for auto retailers and she will share it with DealersEdge members during a special Webinar presentation.

    You will learn:
    The 10 Steps for Setting a Showroom Appointment using both inbound and outbound contacts
    How to create and use professional scripts to support your game plan
    The Essential Elements for building your value story over the phone
    Methods for staying in control of the call
    The deal breakers and how to deal with them
    Telephone introductions that engage prospects and questions that lead them to your showroom

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $149 more than the price of this program, you get it all for a period of one year! That is a total of just $447 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $149 paid for this upgrade - for any reason! Learn More

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