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  1. Hands-On Techniques to Make Your Dealership Website SEO Compliant

    DCD1 Hands-On Techniques to Make Your Dealership Website SEO Compliant

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 1 hour 58 minutes

    How to update dealership Web sites on platforms like Dealer.com, ADP, XI Group, DealerOn and others - If you are using another platform, submit your vendor and Brian will endeavor to include examples of editing techniques especially for you Even when your vendor does not allow direct access to META data - Brian will demonstrate how to create a work order to send to your vendor to update your META data In addition, Brian will demonstrate how these simple changes can help expand your search visibility.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!!

    Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Learn More
  2. How to Use Blogging and Social Networking to Promote Your Dealership

    DCE1 How to Use Blogging and Social Networking to Promote Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 2 hour 05 minutes

    Presenting free and low-cost tools and techniques for employing "Blogging" and "Social Networking" platforms to build organic search results for your dealerships Website. Most of you already know that effective use of blogging and social networking can drastically and immediately improve your visibility on search engines. You just may not be familiar with the basics of how to get started.

    * Which free Internet Blogging platforms are best?
    * Which Social Networking sites should I employ?
    * Just how to I get started?
    * Are there secrets about how and what to write?

    Brian will remove the mystery and get you on your way to exploiting this relatively new and virtually cost-free method of promoting your dealership and reaping increases in organic Internet sales leads. Spend just 2 hours with Brian and you are guaranteed to come away with an easy-to-follow action plan for employing these new digital marketing tools in your dealership. It's easier than you think! Learn More
  3. DED2 JD Rucker Presents - Do-It-Yourself Social Media Strategy for Your Dealership

    DED2 JD Rucker Presents - Do-It-Yourself Social Media Strategy for Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: JD Rucker, Director of New Media at TK Carsites
    Original Air Date: April 14, 2011
    Program Length: 100 minutes
    Yes you can DIY. Learn the 7 essential steps.

    Based on research by TK Carsites, car dealers who have demonstrated success with their social media marketing programs have learned two basic facts. 1) Less is better. Being everywhere is no better than having excellent social media programs in the three platforms that really matter – Facebook, Twitter and YouTube. 2) You can do it yourself. If you have been overwhelmed by the complexity of social media marketing application in your dealership – rest easy. It is not as hard as it looks. JD Rucker of TK Carsites will be with us on April 14 to discuss the 7 essential steps to success of a DIY social media marketing program for your dealership. His 7 simple steps will provide a roadmap to DIY social media success in your dealership.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  4. DGB3 Christine Rochelle / Darrah Raneri: De-Mystifying Social Media Marketing for Auto Dealerships

    DGB3 Christine Rochelle / Darrah Raneri: De-Mystifying Social Media Marketing for Auto Dealerships

    $97.00

    (Recorded Webinar)
    Presenters: Christine Rochelle / Darrah Raneri, from PCG Digital Marketing
    Original Air Date: February 2, 2013
    Program Length: 100 minutes

    Facebook, LinkedIn, Twitter, FourSquare, Pinterest, Mashable, Hootsuite, Radian6, Tumblr, Flickr…and that's just the short list. Which and How to Employ in your Store!

    The evolving world of Social Media and especially Social Media Marketing is full of options…far too many for any single dealership to use effectively.

    PCG Digital Marketing's Christine Rochelle and Darrah Raneri will offer advice on where best to focus your time, money and personnel for the best results for your dealership or group.

    You will learn:
    How Social Media Marketing is slowly replacing SEO for auto dealers
    Which Social Media Marketing applications are right for your dealership
    How to make sense of the jumble of social media marketing platforms…can you master all of them?
    The Social Media Marketing ideas that are coming on strong in 2013
    Does blogging still have a place in your online marketing plan?
    And much more…

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  5. DGL1 Stephen Murphy: LinkedIn for Auto Dealerships…How to Build, Maintain and Safely Market to Your Contact Network

    DGL1 Stephen Murphy: LinkedIn for Auto Dealerships…How to Build, Maintain and Safely Market to Your Contact Network

    $298.00

    (Recorded Webinar)
    Original Air Date: December 7, 2013
    Presenter: Stephen Murphy of Bamboo Interactive
    Program Length: 71 Minutes

    LinkedIn can provide access to a network of contacts with high-value demographics - mostly employed professionals from 25 to 55. But like all Social Media you need to be careful when marketing in this arena.

    Facebook and other social media platforms have, up till now, received most of the attention. But a skillfully built and developed LinkedIn network of contacts can provide more high-value leads for the sale of new and used vehicles.

    Learn the basics of LinkedIn and how to exploit this resource to help your selling staff fill the pipeline with future leads. Find out how to build and then leverage your LinkedIn network without breaking the rules.

    You Will Learn:
    ## Why LinkedIn is quickly becoming an important social media platform
    ## Best Practices for building and communicating with your network
    ## The "Who" and "Why" of LinkedIn connections
    ## How to create a schedule for contact updates, congrats and FAQs
    ## How to engage your network and earn their business

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $200 more than the price of this program, you get it all for a period of one year! That is a total of just $498 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $200 paid for this upgrade - for any reason! Learn More
  6. L1M4 |  MP4, MP3 and PDF Handouts on a Flash Drive!! Stephen Murphy: LinkedIn for Auto Dealerships…How to Build, Maintain and Safely Market to Your Contact Network

    L1M4 | MP4, MP3 and PDF Handouts on a Flash Drive!! Stephen Murphy: LinkedIn for Auto Dealerships…How to Build, Maintain and Safely Market to Your Contact Network

    Regular Price: $298.00

    Special Discount Price: $198.00

    MP3 Audio File, MP4 Video File and PDF Handout on a Flash Drive - Free Shipping!!

    Presenter: Stephen Murphy of Bamboo Interactive
    Program Length: 71 Minutes

    LinkedIn can provide access to a network of contacts with high-value demographics - mostly employed professionals from 25 to 55. But like all Social Media you need to be careful when marketing in this arena.

    Facebook and other social media platforms have, up till now, received most of the attention. But a skillfully built and developed LinkedIn network of contacts can provide more high-value leads for the sale of new and used vehicles.

    Learn the basics of LinkedIn and how to exploit this resource to help your selling staff fill the pipeline with future leads. Find out how to build and then leverage your LinkedIn network without breaking the rules.

    You Will Learn:
    ## Why LinkedIn is quickly becoming an important social media platform
    ## Best Practices for building and communicating with your network
    ## The "Who" and "Why" of LinkedIn connections
    ## How to create a schedule for contact updates, congrats and FAQs
    ## How to engage your network and earn their business Learn More
  7. L1M4 |  MP4, MP3 and PDF Handouts on a Flash Drive!! Stephen Murphy: LinkedIn for Auto Dealerships…How to Build, Maintain and Safely Market to Your Contact Network

    L1M4 | MP4, MP3 and PDF Handouts on a Flash Drive!! Stephen Murphy: LinkedIn for Auto Dealerships…How to Build, Maintain and Safely Market to Your Contact Network

    $198.00

    MP3 Audio File, MP4 Video File and PDF Handout on a Flash Drive - Free Shipping!!

    Presenter: Stephen Murphy of Bamboo Interactive
    Program Length: 71 Minutes

    LinkedIn can provide access to a network of contacts with high-value demographics - mostly employed professionals from 25 to 55. But like all Social Media you need to be careful when marketing in this arena.

    Facebook and other social media platforms have, up till now, received most of the attention. But a skillfully built and developed LinkedIn network of contacts can provide more high-value leads for the sale of new and used vehicles.

    Learn the basics of LinkedIn and how to exploit this resource to help your selling staff fill the pipeline with future leads. Find out how to build and then leverage your LinkedIn network without breaking the rules.

    You Will Learn:
    ## Why LinkedIn is quickly becoming an important social media platform
    ## Best Practices for building and communicating with your network
    ## The "Who" and "Why" of LinkedIn connections
    ## How to create a schedule for contact updates, congrats and FAQs
    ## How to engage your network and earn their business

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $300 more than the price of this program, you get it all for a period of one year! That is a total of just $498 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $200 paid for this upgrade - for any reason! Learn More
  8. MJH2 | Workshop Executive Summary | Thru the “Periscope”… A New Look at Video Marketing Strategies for Auto Dealers

    MJH2 | Workshop Executive Summary | Thru the “Periscope”… A New Look at Video Marketing Strategies for Auto Dealers

    $97.00

    PDF Download

    On August 13, 2015 Paul Potratz of Potratz Partners Advertising shared his
    thoughts about how to use Live Video Streaming as part of their marketing
    strategy to gain a competitive edge.
    Potratz Partners Advertising is a digital automotive advertising agency that
    works with auto dealers in integrating digital marketing with traditional
    marketing. Potratz Partners Advertising develops marketing campaigns
    that are consistent across all media platforms and have lasting
    effect which in turn reduces advertising waste and increases
    brand awareness. 
    This report is a summary of his comments and suggestions.
    ……….see Paul’s Contact Details on the last page

    Learn More
  9. DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    Regular Price: $97.00

    Special Discount Price: $0.00

    Online Workshop!
    Air Date: Thursday April 7, 2016 at 1pm Eastern and 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes

    How technology can help beat the competition in Certified Pre-Owned Market

    The importance of the Certified Pre-Owned (CPO) business is undeniable. But as we all know by now, because of Internet-based selling platforms, used vehicles are no longer unique… they have become a commodity. And winning against the competition for these sales has more to do with getting to the customer quickly, with more impact and at the right market-determined price.

    Visit with Jim Flint as he reveals some technology nuggets that can help you compete successfully for CPO customers and sales.

    Key Presentation Takeaways:

    Utilize technology to yield improved visibility and profits
    Set up a VDP Filter (Vehicle Detail Page) through Google Analytics
    How to dynamically showcase CPO inventory on Google
    Utilize VDP enhancements through inventory images
    Reset the market's bottom pricing each week
    …and the "Dirty Little Secret" about CPO

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  10. MKA1 | Workshop Executive Summary | How to Engage More Prospects with Killer Video Email… A Practical Guide

    MKA1 | Workshop Executive Summary | How to Engage More Prospects with Killer Video Email… A Practical Guide

    $99.00

    PDF Download

    On January 7, 2016 Brian Hart, Senior New Business Manager for
    Portratz Partners Advertising, joined us for an online workshop to
    share his thoughts about how to leverage videos walk arounds and
    other digital media to create inviting email communications that
    engage your customers.
    Potratz Partners, founded in 2003 has evolved from a pioneer in
    interactive automotive marketing to the industry leader in digital
    automotive marketing. Th ey develop marketing campaigns that
    are consistent across all media platforms and have lasting eff ect
    which in turn reduces advertising waste and increases brand awareness.
    Th is report is a summary of Brian’s comments and suggestions.
    ……….see Brian’s Contact Details on the last page. Learn More

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