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  1. Sample Solutions for Building Dealership Email Lists

    DDF1 Sample Solutions for Building Dealership Email Lists 

    $298.00

    (Recorded Webinar)
    Presenters:  Doug McCrea, President of Acquired Marketing Service and Lisa Cull of Reynolds and Reynolds
    Original Air Date: June 3, 2010
    Program Length: 2 hours

    No one has to convince you that maintaining an accurate email database for your dealership’s customers is important.  That is a given.  The hard part for most dealerships is the acquisition and then maintenance of these lists…so many of your customer records carry no email address at all and many others are outdated.  The entire subject of email capture and maintenance will be on the table. Learn the latest methods for appending high-quality email addresses to your customer records – plus all the dos and don’ts of email database building.  Do this correctly and you will end up with a valuable marketing resource.  Do it poorly and suffer the consequences.
    Learn More
  2. DEJ1 Nick Pizza: Maximize Results from Database Marketing – Without Angering Your Customers

    DEJ1 Nick Pizza: Maximize Results from Database Marketing – Without Angering Your Customers

    $298.00

    (Recorded Webinar)
    Presenter: Nick Pizza, Nick Pizza, Inc. – Direct Marketing for Auto Dealers
    Original Air Date: October 6, 2011
    Program Length: 83 minutes

    Most dealers under-utilize their customer database in fear of customer backlash. Where is the line you don’t want to cross & how can you employ this asset in confidence.

    Many, if not most, auto dealers completely under-utilize their customer database. Sometimes this due to a lack of know-how, but more often auto dealers have over-reacted to the fear that customers will become angered or numb to your efforts if this asset is “over-used.” Nick Pizza is a direct mail marketing expert and he will share with you both the “know-how” of effective database marketing efforts, as well as a knowledgeable view of just how often and in what forms you should be using this valuable marketing asset to “touch” your customers. There is a proper and effective balance and Nick will help you find it through this Webinar.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  3. Advanced Service & Parts Analysis Using Excel and DMS Data

    DDB4 Advanced Service & Parts Analysis Using Excel and DMS Data

    $298.00

    (Recorded Webinar)
    Presenter:  Rob Campbell  from Mironov, Sloan & Parziale, LLC
    Original Air Date: February 25, 2010
    Program Length: 2 hours 1 minute

    If you are satisfied with the usual service metrics, then this Webinar is not for you.  However, if you are looking for more specific cause and effect data that can help you springboard your service and parts operations to even higher profitability…then you don’t want to miss this session.  Rob Campbell from Mironov, Sloan & Parziale, LLC will join us... to demonstrate how you can dig deeper and get past the often over-simplified ratios and averages.  He will supply sample Excel spreadsheets as well as instruction on how to extract the needed data from your DMS.  If you are ready for an advanced degree in service management,  Let’s dig into the data! Learn More
  4. Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    DDB2 Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: February 11, 2010
    Program Length: 1 hour 30 minutes

    Steve Nickelsen joins us to help you discover new concepts in dealership operations designed to capitalize on the growing dominance of Internet Used Car Shoppers.  Marketing your used cars is now vastly influenced by your ability to properly display your inventory online.  Info that Internet Used Car Shoppers gain while online has also produced a much more savvy customer- one that demands a different selling process.  And the growing availability of this data  also demands that you too be prepared with “the data” sufficient to help close the sale with this well-informed prospect.  Join us as Steve demonstrates how other dealers have aligned their marketing and selling process with these new realities with amazing results Learn More
  5. Chuck Hartle’s Parts Inventory Evaluation Tool - Nails Down Overall Dept Performance

    DDK3 Chuck Hartle’s Parts Inventory Evaluation Tool - Nails Down Overall Dept Performance

    $298.00

    (Recorded Webinar)
    Presenter: "Parts Guru" Chuck Hartlé of PartsEdge
    Original Air Date: November 18, 2010
    Program Length: 1 hour 58 minutes

    It is time to stop concentrating on all the confusing reports and indicators pumped out by your DMS concerning your parts inventory! In most cases this is pure data over-load. All this measurement is not necessarily bad, but can be confusing and counterproductive. Chuck Hartle' has developed a simple measurement that can tell quickly whether or not your efforts to manage the inventory are effective. Visit with Chuck as he explores and explains his "Purchase-To-Sale Ratio" a measurement that yields the best data for evaluation of your inventory performance - all in one reporting method! This single and easy to produce report will unlock the data and help improve your overall inventory performance. Learn More
  6. Hands-On Techniques to Make Your Dealership Website SEO Compliant

    DCD1 Hands-On Techniques to Make Your Dealership Website SEO Compliant

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 1 hour 58 minutes

    How to update dealership Web sites on platforms like Dealer.com, ADP, XI Group, DealerOn and others - If you are using another platform, submit your vendor and Brian will endeavor to include examples of editing techniques especially for you Even when your vendor does not allow direct access to META data - Brian will demonstrate how to create a work order to send to your vendor to update your META data In addition, Brian will demonstrate how these simple changes can help expand your search visibility.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!!

    Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Learn More
  7. Dealership Expense Evaluation and Control – Sandi Jerome Style

    DEA4 Dealership Expense Evaluation and Control – Sandi Jerome Style

    $298.00

    (Recorded Webinar)
    Presenter: Sandi Jerome – Sandi Jerome Computer Consulting
    Original Air Date: January 27, 2011
    Program Length: 90 minutes

    Sandi Jerome is a wizard at devising systems and procedures to take the complexity out of the dealership accounting functions. On January 27th, Sandi will explain her methods for boiling down tons of expense data points to create a clear picture of just what the dealership is spending – and on what. Her method helps you get past the pulling of mountains of invoices and documentation yet still lets you accurately compare your expenses to known metrics. So if you are looking for a process to take the complexity and confusion our of expense measurement and comparisons, then visit with Sandi for about 90 minutes on January 27th. Get hold of that paper tiger and tame him! Learn More
  8. DEF5 Jason Ezell: Read Your Customers’ Minds – How to predict the market’s future with today’s data

    DEF5 Jason Ezell: Read Your Customers’ Minds – How to predict the market’s future with today’s data

    $298.00

    (Recorded Webinar)
    Presenter: Jason Ezell, President of Dataium
    Orginal Air Date: June 30, 2011
    Program Length: 70 minutes

    By observing and reporting on today’s auto shopper’s online behavior, we can now foresee and forecast future sales better than ever!

    With almost 90% of all auto shoppers going online to research their next vehicle, the “data exhaust” left behind gives us invaluable insight into what these shoppers will be buying; also when and where. By collecting, aggregating, normalizing and reporting on this auto shopper data, we now have visibility never before available. With this data, we can see, analyze and react to current and specific market trends in real time. With these techniques dealers and OEMs will never be left in the dark concerning sudden market shifts. Find out how you can read your customers’ minds.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel.
    There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Learn More
  9. DEG1 Mike Nicholes Presents: Benchmarks from the Best Parts Managers

    DEG1 Mike Nicholes Presents: Benchmarks from the Best Parts Managers

    $298.00

    (Recorded Webinar)
    Presenter: Mike Nicholes of Nicholes Capital Management
    Orginal Air Date: July 07, 2011
    Program Length: 70 minutes

    What numbers define superlative performance in parts inventory management and what are the best practices that help the “Best” be the “Best”.

    It is absolutely no secret that parts inventory management is a complicated numbers and measurement game. More than any other profit center in a dealership, performance is measured by a complex set of data, statistics and calculations. Most of the performance ‘bench marks” employed in evaluating the parts department have been around for decades – but are they the right ones to define who is and is not doing a great job managing the inventory? According to Mike Nicholes, “For decades dealers have been using 'turn' and 'months of supply' to define the correct inventory; both are totally inaccurate and are only ratios that do not speak to the quality of the assortment of parts used to fill the need of technicians and customers.” Mike takes both an old and new look at parts inventory management benchmarks and will tell you how to define success in this important asset management position.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  10. DFA4 Ron Sompels: Financial Statement Analysis for Dealership Department Managers

    DFA4 Ron Sompels: Financial Statement Analysis for Dealership Department Managers

    $298.00

    (Recorded Webinar)
    Presenter: Ron Sompels, CPA & Partner-in-Charge at Crowe Horwath LLP Retail Dealers
    Original Air Date: January 26, 2012
    Program Length: 90 minutes

    Learn how dealers, GMs & their CPAs read the financial statement for your department. Knowing what they look for will better equip you for department improvement.

    Most dealership department managers look at their store’s financial statements as though they are written in a foreign language. That’s because few of them have any training in how to read an income statement and the various analytical reports that support the statements. You can obtain a certain level of understanding of how this reporting works just by meeting with the dealer and GM, but often there is a lot more that you can learn that will help both you as the manager and the dealership as a whole. Ron Sompels is a CPA with Crowe Horwath LLP and will join us on for an in-depth look at dealership financial statements. His goal will be to provide you with a greater understanding of this report and how you can use the monthly data to improve your department's financial performance. If you are at all ambitious about your career and the advancement of your department, this is a "must attend" webinar.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

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