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  1. DEF3 Mark Rikess & Dr. Nicole Lipkin: Managing & Selling to Gen “Y” in the Dealership & Why it’s Important

    DEF3 Mark Rikess & Dr. Nicole Lipkin: Managing & Selling to Gen “Y” in the Dealership & Why it’s Important

    $298.00

    (Recorded Webinar)
    Presenter: Mark Rikess of The Rikess Group and Dr. Nicole Lipkin, author "Y in the Workplace"
    Original Air Date: June 16, 2011
    Program Length: 75 minutes

    By 2012 40% of all car shoppers will be Gen “Y” – You have to understand them!

    Most top level managers come from the “Boomer” generation; born between 1946 and 1960. Some, like our current U.S. president, are “Gen Xers”; born between 1961 and 1979. But as they come to mature adulthood, few have ever seen anything like “Gen Y” – born since 1980. Both as employees and customers, this new variety of adult is causing a multitude of friction points. Their attitudes and habits with regard to decision making, work ethic, communication, dress codes and loyalty (to both brands and employers) are creating perplexing challenges for car dealers. Mark Rikess has taken a close look at “Gen Y” and offers his insights on how this growingly important segment of the workforce and of consumers in general will impact car dealers. You do not want to miss this!

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  2. DEF5 Jason Ezell: Read Your Customers’ Minds – How to predict the market’s future with today’s data

    DEF5 Jason Ezell: Read Your Customers’ Minds – How to predict the market’s future with today’s data

    $298.00

    (Recorded Webinar)
    Presenter: Jason Ezell, President of Dataium
    Orginal Air Date: June 30, 2011
    Program Length: 70 minutes

    By observing and reporting on today’s auto shopper’s online behavior, we can now foresee and forecast future sales better than ever!

    With almost 90% of all auto shoppers going online to research their next vehicle, the “data exhaust” left behind gives us invaluable insight into what these shoppers will be buying; also when and where. By collecting, aggregating, normalizing and reporting on this auto shopper data, we now have visibility never before available. With this data, we can see, analyze and react to current and specific market trends in real time. With these techniques dealers and OEMs will never be left in the dark concerning sudden market shifts. Find out how you can read your customers’ minds.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel.
    There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Learn More
  3. DEG1 Mike Nicholes Presents: Benchmarks from the Best Parts Managers

    DEG1 Mike Nicholes Presents: Benchmarks from the Best Parts Managers

    $298.00

    (Recorded Webinar)
    Presenter: Mike Nicholes of Nicholes Capital Management
    Orginal Air Date: July 07, 2011
    Program Length: 70 minutes

    What numbers define superlative performance in parts inventory management and what are the best practices that help the “Best” be the “Best”.

    It is absolutely no secret that parts inventory management is a complicated numbers and measurement game. More than any other profit center in a dealership, performance is measured by a complex set of data, statistics and calculations. Most of the performance ‘bench marks” employed in evaluating the parts department have been around for decades – but are they the right ones to define who is and is not doing a great job managing the inventory? According to Mike Nicholes, “For decades dealers have been using 'turn' and 'months of supply' to define the correct inventory; both are totally inaccurate and are only ratios that do not speak to the quality of the assortment of parts used to fill the need of technicians and customers.” Mike takes both an old and new look at parts inventory management benchmarks and will tell you how to define success in this important asset management position.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  4. DEDA Alexi Venneri Presents - Anatomy of a Killer Dealership Facebook Page

    DEDA Alexi Venneri Presents - Anatomy of a Killer Dealership Facebook Page

    $298.00

    (Recorded Webinar)
    Presenter: Alexi Venneri, CEO of Digital Air Strike
    Original Air Date: Thursday April 28

    How to build a killer Facebook page that engages your customers

    Digital Air Strike with CEO Alexi Venneri, creates great Facebook pages for their dealer clients. Visit with us as Alexi dissects what makes an effective Facebook page for a dealership; one that engages your customers and has them checking again and again for what is new and exciting. Too many dealership Facebook pages are done in amateurish fashion and never get to the important stuff – information and features that will bring your customers back again and again. Learn how to transform your boring Facebook page into one that truly markets your dealership along with its products and services. Join the discussion on and learn how to get Facebook Marketing right! Learn More
  5. Improving Service Menus Without Giving Away the Profit

    DDG5 Improving Service Menus Without Giving Away the Profit

    $298.00

    (Recorded Webinar)
    Presenter: “Prof” Ray Branch of the KEEPS Corporation
    Original Air Date: July 29, 2010
    Program Length: 1 hour 42 minutes

    Selling service with the assistance of a service menu has become an industry standard. However, many service managers complain that in formulating the menu the tendency is to discount in such a way as to eat away at profit margins. Ray Branch, who truly is a service process engineer has studied this issue from all directions and will tell you that making small changes to your menu offerings can actually improve your profit margins on those sales. Ray will reveal to you simple steps that you can take to reverse engineer your menus without giving away the store and without driving customers to your competitors. This is the scientific approach to service menus that could revolutionize your service lane selling success. Don’t miss
    this presentation! Learn More
  6. Secrets of 5 Killer Direct Mail Promos for Service

    DDB3 Secrets of 5 Killer Direct Mail Promos for Service

    $298.00

    (Recorded Webinar)
    Presenter: Nick Pizza of Nick Pizza Inc.
    Original Air Date: February 18, 2010
    Program Length: 1 hour 32 minutes

    If you are looking for strategies for bringing new customers into your Service Lane – look beyond the service reminders! Nick Pizza will be with us for a webinar in which he will reveal the secrets of his 5 Best promotions for service.   If you are tired of the plain-Jane, service reminders then you will want to hear what Nick has to tell and show you.  Direct mail is not dead and Nick will show you what works for his clients.  He will discuss marketing strategy, list generation and the importance of building continuing relationships with your customers.  Need a promotion to bring in totally new business – Nick’s got that for you too!  Join us as we take a new look at Direct Mail for service. Learn More
  7. Mastering New-Age Parts Department Management - Chuck Hartlé's cutting edge solutions for better Parts Management in the 21st century

    BMPH Mastering New-Age Parts Department Management - Chuck Hartlé's cutting edge solutions for better Parts Management in the 21st century

    $298.00

    Mastering New-Age
    Parts Department Management
    Chuck Hartlé's cutting edge solutions for better Parts Management in the 21st century

    For the past decade we've had the pleasure of working with Chuck Hartlé, one of the most respected Parts experts in the business. As many of you know, Chuck is recognized as a founder of "new-age" Parts Management. His ideas go beyond traditional approaches to inventory control and focus on maximizing technology to improve Parts profits.
     

    The DealersEdge editors recently sat down with Chuck and asked him 50 of the toughest questions facing today's Parts Manager. His answers are compiled in an all new resource I think you'll find useful.

    A sneek peek at what you'll find in 120+ idea-packed pages:
    • Inventory Management - It All Starts Here
    • What should I really be looking at to measure parts department performance?
    • Is there a point of diminishing return when trying to fine tune parts inventory?
    • What's the perfect balance of "width" and "depth?"

    • Managment Matters - Parts, People & Profits
    • How can we get parts and service managers to work together more effectively?
    • Are fill rates and level of service performance really under the parts manager's control?
    • What do I do when the financial statement and management reports are at odds?

    • Source Accounting - Technological Solutions for Improving Parts Performance
    • Are there really innovative ways to free frozen capital in my parts inventory?
    • How do I deal with inventory fluctuations when dealing with multiple manufactures?
    • What is Source Matrixing and how can it help me?

    • System Set Up - What's in Your DMS Toolbox?
    • Should I trust the default settings on my system?
    • How do I download a stock order from my DMS?
    • What's the best way to use Price Escalator tables?

    • Building Your Wholesale Parts Business - Identifying Your Market Niche
    • Any suggestions for getting more sales from my existing wholesales parts customers?
    • What can I do to differentiate my wholesale business in a competitive market?
    • Is there any way to turn parts delivery from a cost center into a revenue center?

    • Controllng Obsolescence & Excess Inventory
    • What's the difference between excess and obsolete inventory?
    • How to I get rid of excess inventory without crushing my bottom line?
    • Can you give me a definition of "emergency" purchase that my staff will understand?

    • Nuts & Bolts - Chuck Hartlé on the Future of Dealership Parts Management
    • Do traditional parts return methods make sense?
    • How do I set up a bulk oil or tire program?
    • What is "stock netting" and will it help profits?
    Learn More
  8. How to Stop Losing Service Work due to After-Market Competitors

    DDL3 How to Stop Losing Service Work due to After-Market Competitors

    $298.00

    (Recorded Webinar)

    Presenter: Rob Campbell, Analyst for Mironov, Sloan and Parziale CPAs
    Original Air Date: December 17th, 2010
    Program Length: 1hour 44 minutes

    Service managers tell us that overcoming price pressure, especially from aftermarket service providers is their number one problem. And as long as dealership service managers and advisers continue to fail at closing these sales before they drive down the street - the aftermarket will continue to win at the pricing game. Rob Campbell has mapped out a value-selling process that works and results in more service customers realizing the true value of dealership service department repairs. Join Rob for 90 minutes as he lays out a strategy for overcoming the price objection in service. Get the tools that will help you keep more of this work in your shop.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  9. DEC3 Brian Pasch Presents - Digital Marketing for Auto Dealers: How to Optimize your Google Places Listing

    DEC3 Brian Pasch Presents - Digital Marketing for Auto Dealers: How to Optimize your Google Places Listing

    $298.00

    (Recorded Webinar)
    Presenter: Pasch of PCG Digital Marketing
    Original Air Date: March 17, 2011
    Program Length: 94 minutes

    How to amplify your dealership brands and leverage customer reviews with Google Places

    How to use Google Places to amplify your brands and leverage consumer reviews to drive more traffic to your website. Brian Pasch will review on the proper setup and optimization of your Google Places page. He will also discuss some of the latest strategies for increase customer reviews on Google Places. With a properly optimized Google Places page, dealers can start to leverage Google Boost and Google Tags; paid advertising strategies that are showing promising results. One Miami auto dealer receives over 37,000 page views per month on his Google Places page- resulting in over 2,700 click-thrus to his site! Don't miss this chance to learn the secrets of optimizing your Google Places listing.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  10. DEC4 Bill Forbes Presents - Prospecting: 25 Ways to Create New Customer Showroom Appointments

    DEC4 Bill Forbes Presents - Prospecting: 25 Ways to Create New Customer Showroom Appointments

    $298.00

    (Recorded Webinar)
    Presenter: Bill Forbes
    Original Air Date: March 24, 2011
    Program Length: 77 minutes

    Effective prospecting will help mid-level performers increase 2-3 units per month.

    Our speaker for this session, Sales Trainer, Consultant and Ex-Dealer Bill Forbes says that prospecting is a neglected component in the road to the sale. Prospecting is treated as an afterthought in many training programs and almost ignored as a means of helping struggle sales people to raise the performance bar. Bill promises 25 ways that can be employed by your sales staff to create new customer, in-showroom appointments! You may already do a few of these, but Bill guarantees you are not using them all. If you have been looking for a more effective way to help your mid-level producers, then these prospecting ideas are the answer. Join Bill Forbes for a 70-minute webinar featuring innovative approaches to this neglected selling tool.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

Items 1 to 10 of 74 total

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