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  1. Sample Solutions for Building Dealership Email Lists

    DDF1 Sample Solutions for Building Dealership Email Lists 

    $298.00

    (Recorded Webinar)
    Presenters:  Doug McCrea, President of Acquired Marketing Service and Lisa Cull of Reynolds and Reynolds
    Original Air Date: June 3, 2010
    Program Length: 2 hours

    No one has to convince you that maintaining an accurate email database for your dealership’s customers is important.  That is a given.  The hard part for most dealerships is the acquisition and then maintenance of these lists…so many of your customer records carry no email address at all and many others are outdated.  The entire subject of email capture and maintenance will be on the table. Learn the latest methods for appending high-quality email addresses to your customer records – plus all the dos and don’ts of email database building.  Do this correctly and you will end up with a valuable marketing resource.  Do it poorly and suffer the consequences.
    Learn More
  2. Unclaimed Property Audits Target Auto Dealers

    DDD4 Unclaimed Property Audits Target Auto Dealers

    $298.00

    (Recorded Webinar)
    Presenter: Marc Grossman, J.D., LL.M, of Dixon-Hughes Dealers Services Group
    Original Air Date: April 22, 2010
    Program Length: 1 hour 41 minutes

    If you don’t know whether or not you have filed required “Unclaimed Property Reports” or are unsure just what they are, then you are probably among the 70 percent of all dealers in non-compliance with this law. Some dealerships have recently experienced mid-six-figure judgments resulting from increased state enforcement of this arcane law and requirement. As cash- starved states look for more and more creative ways to raise money- dealerships have been identified as ripe for the picking. Spend 90 minutes with attorney Marc Grossman from Dixon Hughes as he explains everything you need to know about Unclaimed Property and the current enforcement wave that is hitting every part of the country. Attending this session could help you prevent the devastation of a huge audit payment! Don’t miss this vitally important webinar! Learn More
  3. Advanced Effective Labor Rate Engineering - Painless Process to Stop Profit Leaks and Raising your ELR

    DDC4 Advanced Effective Labor Rate Engineering - Painless Process to Stop Profit Leaks and Raising your ELR

    $298.00

    (Recorded Webinar)
    Presenter: “Professor” Ray Branch of the KEEPS Corp.
    Original Air Date: March 25, 2010
    Program Length: 1 hour 40 minutes

    The “Professor” is back bringing you some new ways to look at and analyze your Effective Labor Rate. Ray Branch has done exhaustive and extensive research into the impact of ELR on the profitability of your service department and he wants to share those insights with you. Ray offers you a new look at grid labor pricing and believes that this new look will impress even those skeptical of the process. The “Prof” also promises to show you how focusing on major service intervals can provide the best opportunity to create significant ELR gains with very small changes in pricing. If you are losing money out the bottom of the funnel – you should join us for 90 minutes. Learn More
  4. Tools for General Managers: How to Manage Fixed Ops and Accounting

    DDC1 Tools for General Managers: How to Manage Fixed Ops and Accounting

    $298.00

    (Recorded Webinar)
    Presenter: Jeff Sacks of Jeff Sacks & Associates
    Original Air Date: March 4, 2010
    Program Length: 1 hour 40 minutes

    Dealership GMs usually rise from the ranks of the showroom floor.  While they often know a lot about the front-end variable operations, those folks in accounting and in fixed operations often speak a different language.  Join us for a 90-120 minute Webinar where Jeff will provide you with a set of tools to better understand and manage the secrets of accounting functions and the operation of your fixed departments.  Jeff knows what works and what doesn’t!  He will provide you with the questions to ask and what elements to track for each on a daily-weekly and monthly basis.  Jeff Sacks reputation as a trainer of GMs is without equal – Join him at this Webinar. Learn More
  5. Secrets of 5 Killer Direct Mail Promos for Service

    DDB3 Secrets of 5 Killer Direct Mail Promos for Service

    $298.00

    (Recorded Webinar)
    Presenter: Nick Pizza of Nick Pizza Inc.
    Original Air Date: February 18, 2010
    Program Length: 1 hour 32 minutes

    If you are looking for strategies for bringing new customers into your Service Lane – look beyond the service reminders! Nick Pizza will be with us for a webinar in which he will reveal the secrets of his 5 Best promotions for service.   If you are tired of the plain-Jane, service reminders then you will want to hear what Nick has to tell and show you.  Direct mail is not dead and Nick will show you what works for his clients.  He will discuss marketing strategy, list generation and the importance of building continuing relationships with your customers.  Need a promotion to bring in totally new business – Nick’s got that for you too!  Join us as we take a new look at Direct Mail for service. Learn More
  6. How to Get Your Banker to Say Yes!

    DDA2 How to Get Your Banker to Say Yes!

    $298.00

    (Recorded Webinar)
    Presenters: Dave Jarrett and Jodi Kippe of Crowe Horwath Dealership Services Group
    Original Air Date: January 14, 2010
    Program Length: 1 hour 31 minutes

    Even though the federal government has pumped billions of dollars into the banking system, the days of easy loans and credit are gone, at least for now.  Bankers are running scared and typically start more conversations armed with reasons to say “NO” to your credit or loan applications.  But that doesn’t mean that financing can’t be done – It just means you need some inside knowledge defining the situations and circumstances that will produce the desired “YES!”  Putting yourself in the bankers’ shoes, understanding their objectives and comfort areas can go a long way toward winning the day.  Join us on as two pros from Crowe Horwath will discuss with us how to give your banker more reasons to say “YES!” Learn More
  7. New Directions in Dealership Succession Planning it's getting more complicated.

    DCL2 New Directions in Dealership Succession Planning it's getting more complicated.

    $298.00

    (Recorded Webinar)
    Presenter: Rick Kotzen, Ron Sompels, and Marv Hills of Crowe, Horwath LLP.
    Original Air Date: December 10, 2009
    Program Length: 1 hour 44 minutes

    Forget what you think you know about Succession Planning for your dealerships.  Big changes are coming.  Automakers have taken note of the turmoil in the dealer body caused by factory bankruptcies, dealers bailing out, relocations, consolidations, and more.  OEMs will want to have a more explicit say in how a dealer passes ownership of the family business.  That’s a “game changer,” folks.  What will the role of the dealership general managers be in this new scheme? How will the manufacturers’ criteria change? What new tax laws are coming? Are there new estate planning techniques? What does all this mean for car dealers, their families, and their dealership managers? Learn More
  8. How to Create Pay Plans that Really work with Jeff Sacks

    DDI1 How to Create Pay Plans that Really work with Jeff Sacks

    $298.00

    (Recorded Webinar)
    Presenter: Jeff Sacks, Jeff Sacks Auto
    Original Air Date: September 2, 2010
    Program Length: 1 hour 50 minutes

    Creating manager pay plans that help achieve dealership goals can be a daunting task. Keeping these plans simple enough to understand how they will impact the manager's pay check, while still getting the behavior and performance you desire are still elusive targets for many dealers, GMs and Controllers. Jeff Sacks is a long-time student of dealership pay plans and will provide for you a process for pay plan creation that will avoid the mistakes and backfires that often end up over-paying or even worse- rewarding non-productive behaviors. Pay-For-Performance is a worthy goal- now learn how to create pay plans that truly work in sync with your intentions. Learn More
  9. Creating a Compensation Plan for your Dealership - Plus What's New in Pay Plans

    DCJ2 Creating a Compensation Plan for your Dealership - Plus What's New in Pay Plans

    $298.00

    (Recorded Webinar)
    Presenter: Mike Bowers
    Orginal Air Date: October 8, 2009
    Program Length: 1 hour 53 minutes

    Controlling compensation in a dealership environment is a difficult task. Join Mike as he provides you with a step-by-step action plan for putting some reason and value behind your compensation policies. Mike will also share the best dealership pay plans from our recently revised Pay Plan Manual. Learn More
  10. How to Create Online Content that Builds Traffic, Leads and Sales

    DCJ1 How to Create Online Content that Builds Traffic, Leads and Sales

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Orginal Air Date: October 1, 2009
    Program Length: 1 hour 29 minutes

    Creating online content that is SEO compliant and very effective — Blogs, Press Releases, eZines and more. The best way to by-pass the lead aggregators is to drive traffic to your own Website. Creating content that changes regularly is one of the best ways to achieve that goal. Brian Pasch returns with some easy-to-use writing templates that can make this task a whole lot easier. Learn More

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