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  1. Unclaimed Property Audits Target Auto Dealers

    DDD4 Unclaimed Property Audits Target Auto Dealers

    $298.00

    (Recorded Webinar)
    Presenter: Marc Grossman, J.D., LL.M, of Dixon-Hughes Dealers Services Group
    Original Air Date: April 22, 2010
    Program Length: 1 hour 41 minutes

    If you don’t know whether or not you have filed required “Unclaimed Property Reports” or are unsure just what they are, then you are probably among the 70 percent of all dealers in non-compliance with this law. Some dealerships have recently experienced mid-six-figure judgments resulting from increased state enforcement of this arcane law and requirement. As cash- starved states look for more and more creative ways to raise money- dealerships have been identified as ripe for the picking. Spend 90 minutes with attorney Marc Grossman from Dixon Hughes as he explains everything you need to know about Unclaimed Property and the current enforcement wave that is hitting every part of the country. Attending this session could help you prevent the devastation of a huge audit payment! Don’t miss this vitally important webinar! Learn More
  2. DED1 Rob Campbell  Presents - Parts Inventory Reconciliation Part II – The Advanced Course

    DED1 Rob Campbell Presents - Parts Inventory Reconciliation Part II – The Advanced Course

    $298.00

    (Recorded Webinar)
    Presenter: Rob Campbell of Mironov Sloan & Parziale
    Original Air Date: April 7, 2011
    Program Length: 120 minutes

    An in-depth and practical look at specific steps to take to reconcile your General Ledger to your Actual Parts Inventory figures.

    The Service Department sells a perishable product – labor, while the Parts Department sells a more durable product – its inventory. Inevitably this leads to pressure on the parts manager as service technicians think parts should stock at least one of everything to make their jobs easier while the dealership owner focuses on keeping inventory levels low. This inevitably results in distortions that show up when the parts manager’s pad doesn’t match the controller’s general ledger. Investigating the discrepancies can be a daunting task. But by using a methodical method for reconciling the two you can locate the error. In this workshop you will learn the tricks that will help you solve your part inventory issues. While DealersEdge has touched on this topic in the past, we encourage you to join us on April 7th for a more in-depth look at the issues surrounding parts inventory reconciliation.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  3. DED2 JD Rucker Presents - Do-It-Yourself Social Media Strategy for Your Dealership

    DED2 JD Rucker Presents - Do-It-Yourself Social Media Strategy for Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: JD Rucker, Director of New Media at TK Carsites
    Original Air Date: April 14, 2011
    Program Length: 100 minutes
    Yes you can DIY. Learn the 7 essential steps.

    Based on research by TK Carsites, car dealers who have demonstrated success with their social media marketing programs have learned two basic facts. 1) Less is better. Being everywhere is no better than having excellent social media programs in the three platforms that really matter – Facebook, Twitter and YouTube. 2) You can do it yourself. If you have been overwhelmed by the complexity of social media marketing application in your dealership – rest easy. It is not as hard as it looks. JD Rucker of TK Carsites will be with us on April 14 to discuss the 7 essential steps to success of a DIY social media marketing program for your dealership. His 7 simple steps will provide a roadmap to DIY social media success in your dealership.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  4. DGD1 Adam Gillrie: Do-It-Yourselfer’s Guide to Reducing Online Marketing Expenses (and How to Do More with What You Do Spend)

    DGD1 Adam Gillrie: Do-It-Yourselfer’s Guide to Reducing Online Marketing Expenses (and How to Do More with What You Do Spend)

    $97.00

    (Recorded Webinar)
    Original Air Date: April 4 2013
    Presenter: Adam Gillrie of Savvy Dealer
    Program Length: 90 minutes

    Get a handle on the confusing array of Internet marketing vendors servicing your dealership. Stop wasted duplications and inefficiencies. Learn how to audit this expense sector and save!

    Today's digital marketing world results in the average dealer having between 20 and 50 different vendors supplying a sometimes confusing array of products and services. Duplication of effort and expense along with other inefficiencies result in huge over-spending.

    In this Webinar, Adam Gillrie will give you the tools you need to audit your existing online marketing vendors and discover who is performing and who is not based on real metrics. Armed with this knowledge you can prevent overbilling and make sense of this confusing array of vendors and invoices.

    You will learn:
    How to measure the number of “legitimate” leads your vendors generate
    Where to deploy your marketing dollars most effectively
    Which FREE referral sources produce the best leads
    Why those online “dashboards” don’t always tell you the whole story.
    And more …

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  5. DHD3 Steven Bernstein J.D.: New NLRB "Quickie Election" Rules Make Dealers Vulnerable…What to do when the Union comes knocking…

    DHD3 Steven Bernstein J.D.: New NLRB "Quickie Election" Rules Make Dealers Vulnerable…What to do when the Union comes knocking…

    $97.00

    (Recorded Online Workshop)
    Original Air Date: April 17, 2014
    Presenter: Steven Bernstein J.D.
    Program Length: 90 minutes.

    With a Union-friendly White House and the power of executive "rule making," many smaller bargaining units…like car dealers..become likely targets!

    Upending representation procedures that have stood the test of time, the U.S. National Labor Relations Board has revised its proposed rules in an apparent effort to expedite the union election process.

    Unions are expected to capitalize on these regulatory changes by stepping up organizing activity in an effort to reverse decades of decline.

    Labor law specialist Steven Bernstein J.D. will join DealersEdge for a workshop reviewing what you can legally do when the Union comes knocking.

    You Will Learn:

    ## About recent developments at the NLRB and their impact on dealerships
    ## About the latest tactics employed by organizers targeting retail automotive
    ## About the early warning signs of union activity and how to react
    ## Practical and lawful steps to effectively communicate with employees
    ## About "Quickie Elections" and how to operate within the new compressed time table
    ## How to implement lawful policies to protect your dealership from organization efforts

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  6. DJD2 Nan Mossey: Top 10 Digital Marketing Mistakes for Auto Dealers

    DJD2 Nan Mossey: Top 10 Digital Marketing Mistakes for Auto Dealers

    $97.00

    (Recorded Online Workshop)
    Original Air Date: April 9, 2015
    Presenter: Nan Mossey
    Program Length: 80 Minutes

    Digital Marketing in dealerships… as soon as you get the process set everything changes again… and then again! Discover the Top 10 Mistakes currently in play and how to turn it all to your advantage!

    Change has always been the name of the game in the car business. It just comes faster these days and especially in the realm of digital marketing.

    In this environment of rapid change (most of it for the better), many dealerships are working on a set of assumptions that may no longer apply. Nan Mossey is an expert in the field of digital marketing… especially for car dealers… and offers her insights.

    Nan will highlight the Top 10 Digital Marketing Mistakes… errors of commission as well as omission… and offer suggestions on how you can identify and act on the opportunity each "oops" represents.

    Discover the common mistakes others are making by:

    Overlooking your most important profit center
    Capturing the lead, but losing the sale
    Being camera shy? It’s costing you a fortune
    Not using email effectively to build existing customer relationships
    Not marketing to the other 80%?
    Ignoring Reputation Management
    Staying in your rut. New ideas bring new leads!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  7. DJD5 Rob Campbell: Service Mgrs - 5 Top Sure-Fire Bottom Line Builders

    DJD5 Rob Campbell: Service Mgrs - 5 Top Sure-Fire Bottom Line Builders

    $97.00

    (Recorded Online Workshop)
    Original Air Date: April 30, 2015
    Presenter: Rob Campbell of The Mironov Group
    Program Length: 80 Minutes

    Learn the Top 5 improvements that most Service Mgrs can employ today to grow the bottom line… right now! The Low-Hanging Fruit is just begging to be picked!

    This session is specifically for Service Managers!

    Just about every fixed ops expert and consultant has a list of "go-to" items to employ to immediately bring additional profit to the department's bottom line.

    In this series of workshops, our experts will outline for you the 5 Top Fixes that are almost always easy to employ… providing immediate positive results.

    Join Rob Campbell as he reveals his Top 5 Fixes for Service Dept Managers.

    Secrets of how to:

    Increase your effective labor rate
    Reduce unapplied time for hourly technicians
    Sell more profitable maintenance and repair work
    Get more production from existing staff and resources
    Inspire professionalism on the service drive

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  8. MJD5 | Workshop Executive Summary | Five Top Sure-Fire Bottom Line Builders for Service

    MJD5 | Workshop Executive Summary | Five Top Sure-Fire Bottom Line Builders for Service

    $99.00

    PDF Download

    On April 30, 2015 Rob Campbell of The Mironov Group LLC joined us for an online workshop
    to share his thoughts about boosting Service profit, and offered his top five sure-fire
    bottom line builders.

    The Mironov Group, LLC is a leading accounting firm that services over 250 dealerships in
    the New Jersey, New York and Pennsylvania area.

    Rob has written extensively and has 17 books or manuals on Fixed Operations under his belt.
    He is a frequent and popular speaker at industry events including ten NADA conventions.

    This report is a summary of his comments and suggestions.….see Rob’s Contact Details on the last page. Learn More
  9. DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    Regular Price: $97.00

    Special Discount Price: $0.00

    Online Workshop!
    Air Date: Thursday April 7, 2016 at 1pm Eastern and 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes

    How technology can help beat the competition in Certified Pre-Owned Market

    The importance of the Certified Pre-Owned (CPO) business is undeniable. But as we all know by now, because of Internet-based selling platforms, used vehicles are no longer unique… they have become a commodity. And winning against the competition for these sales has more to do with getting to the customer quickly, with more impact and at the right market-determined price.

    Visit with Jim Flint as he reveals some technology nuggets that can help you compete successfully for CPO customers and sales.

    Key Presentation Takeaways:

    Utilize technology to yield improved visibility and profits
    Set up a VDP Filter (Vehicle Detail Page) through Google Analytics
    How to dynamically showcase CPO inventory on Google
    Utilize VDP enhancements through inventory images
    Reset the market's bottom pricing each week
    …and the "Dirty Little Secret" about CPO

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  10. MKD1 | Workshop Executive Summary | How to Use Technology to Increase Sales & Profits from CPO Vehicles

    MKD1 | Workshop Executive Summary | How to Use Technology to Increase Sales & Profits from CPO Vehicles

    $99.00

    PDF Download

    On April 7, 2016 Jim Flint, President and founder of Local Search Group, (http://www.localsearchgroup.com/)
    joined us for an online workshop to share his thoughts about how to use technology to
    beat the competition in the CPO market.
    Jim Flint is a well-known and respected visionary in the digital marketing industry.
    Fueled by his passion for innovative new media, Jim helps his clients reach their business
    goals and achieve unprecedented success by executing effective digital marketing
    strategies.
    In today’s ever-changing business climate, Jim leverages his strength in strategic thinking
    to develop and execute new ideas for businesses to market on the web.
    He has put his vast market knowledge gained from his retail and vAuto
    experience and from working with top CPO selling dealers, into his new
    book Car Dog Millionaire.
    This report is a summary of Jim’s comments and suggestions.
    ……….see Jim’s Contact Details on the last page. Learn More

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