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  1. Six Profit Leaks in New and Used Sales Departments

    DDJ2 Six Profit Leaks in New and Used Sales Departments - and How to Plug Them Right Now!

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: October 7, 2010
    Program Length: 1 hour 17 minutes

    If buying a car or truck is a complicated process, then selling one is even more so. Ordering, stocking, advertising, displaying, analyzing, financing, CSI surveys, compensating sales staff, keeping that same staff motivated and productive - all make for a very busy department - even when you are selling fewer units than you were a few years ago. Dealers who have survived the last couple of years really know how to squeeze a nickel and necessity has demanded that they find a few new ways to bring more profit to the bottom line. Steve Nickelsen of Nickelsen partners has had a front row seat through these tough times and has witnessed some creative methods for finding new ways to make money in the new and used vehicle departments. In this webinar Steve will highlight six often overlooked profit opportunities in your variable operations and how you can bring more money to the bottom line. Learn More
  2. DEC3 Brian Pasch Presents - Digital Marketing for Auto Dealers: How to Optimize your Google Places Listing

    DEC3 Brian Pasch Presents - Digital Marketing for Auto Dealers: How to Optimize your Google Places Listing

    $298.00

    (Recorded Webinar)
    Presenter: Pasch of PCG Digital Marketing
    Original Air Date: March 17, 2011
    Program Length: 94 minutes

    How to amplify your dealership brands and leverage customer reviews with Google Places

    How to use Google Places to amplify your brands and leverage consumer reviews to drive more traffic to your website. Brian Pasch will review on the proper setup and optimization of your Google Places page. He will also discuss some of the latest strategies for increase customer reviews on Google Places. With a properly optimized Google Places page, dealers can start to leverage Google Boost and Google Tags; paid advertising strategies that are showing promising results. One Miami auto dealer receives over 37,000 page views per month on his Google Places page- resulting in over 2,700 click-thrus to his site! Don't miss this chance to learn the secrets of optimizing your Google Places listing.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  3. DEJ4 Paul Potratz: How to Get In Front of the Smart Phone Wave in Your Dealership

    DEJ4 Paul Potratz: How to Get In Front of the Smart Phone Wave in Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Paul Potratz, COO of Potratz Advertising
    Original Air Date: October 24, 2011
    Program Length: 90 minutes

    A business plan to utilize Smart Phones to reach more customers for sales and service

    If it seems like nearly everyone has one of these mobile devices it’s because nearly everyone does. And they use them! 81 million smart phones are now in use. 68.7 million people consider themselves frequent texters. 97% of text messages are opened and read. Mobile phone use is no longer the exception, it’s the rule!

    What is your dealership doing to reach these potential customers for sales and service?
    Some dealerships report receiving 40% of their website traffic from mobile devices. And by 2013 it is estimated that smart phone searches will outnumber desktop and laptop searches.
    Join dealership marketing expert Paul Potratz, as he presents a special DealersEdge webinar providing an in-depth review of mobile marketing strategies for car dealers to increase sales leads, and service and parts customers.

    You will learn:
    · How to develop a mobile “mailing” list
    · Innovative ways to make your message stand out
    · The key components of a successful mobile marketing strategy
    · Examples of metrics and analytics from two dealership mobile marketing campaigns

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  4. DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

    DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch – PCG Digital Marketing – One of Inc Magazine’s 500 Fastest Growing Private Companies
    Original Air Date: November 3, 2011
    Program Length: 80 minutes

    Today the buying decision point almost always occurs months ahead of the visit to the dealer. How to align your marketing/advertising budget with this new car shopping reality.

    Traditional advertising strategies for Auto Dealers just do not work anymore. No longer can you rely on stimulating demand via traditional advertising messages to put more “ups” in the showroom.

    Traditional advertising still plays a role in “stimulating” the demand, but the next step is not a visit to the showroom. The next step is online research – with its many facets. If you pass this test, you have a better chance of seeing that car shopper in your dealership. Fail and they will buy from a more-savvy competitor. This is the Zero Moment of Truth (ZMOT).

    Attend this Webinar and learn how you can restructure your marketing strategies to win the customer at ZMOT. Learn how to re-think and reform your advertising budget in light of these new realities.

    You will also learn:
    Why the traditional method of stimulating sales with traditional advertising is not getting the job done in an Internet-dominated world
    How some dealers are spending thousands on advertising each month just to convince car shoppers NOT to do business with them and how this can be changed
    How you can invest in online strategies and assets that will in send the customer to your showroom – ready to buy.
    How to organize a ZMOT-influencing marketing strategy in your dealership or group
    The 10 Steps to a successful ZMOT Strategy in your dealership
    How understanding the ZMOT will lead you to restructure your advertising budget for improved results
    How to get organized to beat your competition and bring the in-market car-shopper to your showroom.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  5. MEI1 SIX PROFIT LEAKS IN YOUR USED CAR DEPARTMENT AND HOW TO PLUG THEM

    MEI1 SIX PROFIT LEAKS IN YOUR USED CAR DEPARTMENT AND HOW TO PLUG THEM

    $39.00

    PDF Download

    If buying a car or truck is a complicated process, then selling one is even more so. Ordering, stocking, advertising, displaying, analyzing, financing, CSI surveys, compensating sales staff, keeping that same staff motivated and productive - all make for a very busy department - even when you are selling fewer units than you were a few years ago. Dealers who have survived the last couple of years really know how to squeeze a nickel and necessity has demanded that they find a few new ways to bring more profit to the bottom line. Steve Nickelsen of Nickelsen partners has had a front row seat through these tough times and has witnessed some creative methods for finding new ways to make money in the new and used vehicle departments. In this webinar Steve will highlight six often overlooked profit opportunities in your variable operations and how you can bring more money to the bottom line. Learn More
  6. MEL1 BRIAN PASCH: UNDERSTANDING THE CAR SHOPPER’S ZERO MOMENT OF TRUTH (ZMOT)

    MEL1 BRIAN PASCH: UNDERSTANDING THE CAR SHOPPER’S ZERO MOMENT OF TRUTH (ZMOT)

    $39.00

    PDF Download

    Today the buying decision point almost always occurs months ahead of the visit to the dealer. How to align your marketing/advertising budget with this new car shopping reality.

    Traditional advertising strategies for Auto Dealers just do not work anymore. No longer can you rely on stimulating demand via traditional advertising messages to put more “ups” in the showroom.

    Traditional advertising still plays a role in “stimulating” the demand, but the next step is not a visit to the showroom. The next step is online research – with its many facets. If you pass this test, you have a better chance of seeing that car shopper in your dealership. Fail and they will buy from a more-savvy competitor. This is the Zero Moment of Truth (ZMOT).

    Learn how you can restructure your marketing strategies to win the customer at ZMOT. Learn how to re-think and reform your advertising budget in light of these new realities.

    You will also learn:
    Why the traditional method of stimulating sales with traditional advertising is not getting the job done in an Internet-dominated world
    How some dealers are spending thousands on advertising each month just to convince car shoppers NOT to do business with them and how this can be changed
    How you can invest in online strategies and assets that will in send the customer to your showroom – ready to buy.
    How to organize a ZMOT-influencing marketing strategy in your dealership or group
    The 10 Steps to a successful ZMOT Strategy in your dealership
    How understanding the ZMOT will lead you to restructure your advertising budget for improved results
    How to get organized to beat your competition and bring the in-market car-shopper to your showroom. Learn More
  7. DGB1 Wade Berquist: How Some Dealers are Capturing 40+ Additional Units by Selling Cars On the Service Drive!

    DGB1 Wade Berquist: How Some Dealers are Capturing 40+ Additional Units by Selling Cars On the Service Drive!

    $298.00

    (Recorded Webinar)
    Presenter: Wade Berquist, V.P. at Service Turn, a Division of TEGA Technologies
    Original Air Date: February 5, 2013
    Program Length: 82 minutes

    Presentation will include a case study of a Kia dealership that went from zero to 20+ units per month off the Service Drive. Learn about the process, the technology and the accountability that makes it work.

    Every month dealers spend thousands of dollars advertising to drive traffic into their showrooms. At the same time, qualified potential buyers are driving in and out of your service department every day.

    Visit with Wade Berquist as he describes how some dealers are realizing significant incremental sales by employing this service lane prospecting model.

    You will learn:
    Why and how this is much more than customer data mining!
    How to create accountability with job descriptions, daily plans, word tracks and even new pay plans.
    About new technologies that assist your service-to-sales strategies
    How to learn from other dealerships where service-to-sales has succeeded
    How to track results and measure the return on investment

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More
  8. DGG3 Jim Flint: How to Avoid the Bermuda Triangle of Advertising Expense in Your Dealership or Group

    DGG3 Jim Flint: How to Avoid the Bermuda Triangle of Advertising Expense in Your Dealership or Group

    $97.00

    (Recorded Webinar) Watch streaming or Download MP4 video and MP3 audio files.
    Original Air Date: July 18, 2013
    Presenter: Jim Flint - President & Founder of Local Search Group
    Program Length: 75 Minutes.

    Do you sometimes feel like you simply MUST advertise to stay competitive…but really have no idea if you are spending wisely and effectively?
    Now get some answers!
    Jim Flint is an expert in analyzing dealership advertising spends to determine if the budget is being employed with maximum positive impact on dealership sales and profits.
    Visit with Jim Flint via this Webinar and learn to get firm control over advertising choices and expenditures. Learn how to advertise with confidence!

    You will learn:
    How to gain more control over advertising expenditures in your store
    How to determine if your advertising dollars are spent effectively
    How to prioritize advertising spend to maximize the return on investment
    How to allocate resources - especially given that "cost/sale" is far more important than "cost/lead"

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  9. DGJ3 | Nan Mossey: Google Adwords…Tricks of the Trade to Get the Best Bang for your Digital Ad Bucks

    DGJ3 | Nan Mossey: Google Adwords…Tricks of the Trade to Get the Best Bang for your Digital Ad Bucks

    $97.00

    (Recorded Webinar)
    Original Air Date: October 17, 2013
    Presenter: Nan Mossey, Director of Digital Marketing at Potratz Automotive Advertising
    Program Length: 78 minutes

    Focusing on how to get started, plus Retargeting, Display Ads, Search Advertising and more. Let's break it down and learn how to make all this work!

    Join Nan Mossey, the "Digital Diva," for an online workshop on how to get the greatest benefit from your online search efforts, and Google Adwords in particular.

    This workshop is perfect for all automotive retailers, including larger multi-rooftop groups…and especially those that want a better understanding of the latest digital marketing trends and how to get the best results.

    You Will Learn:

    How to set up a Google Adwords account
    The difference between Search, Display and Retargeting online advertising
    Which keywords to buy
    Why you should never Google yourself
    Pitfalls of digital advertising and how to avoid wasting advertising money

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  10. G3M4 |  MP4, MP3 and PDF Handouts on a Flash Drive!! Jim Flint: How to Avoid the Bermuda Triangle of Advertising Expense in Your Dealership or Group

    G3M4 | MP4, MP3 and PDF Handouts on a Flash Drive!! Jim Flint: How to Avoid the Bermuda Triangle of Advertising Expense in Your Dealership or Group

    $198.00

    MP3 Audio File, MP4 Video File and PDF Handouts on a Flash Drive - Free Shipping!!
    Original Air Date: July 18, 2013
    Presenter: Jim Flint - President & Founder of Local Search Group
    Program Length: 75 Minutes.

    Do you sometimes feel like you simply MUST advertise to stay competitive…but really have no idea if you are spending wisely and effectively?
    Now get some answers!
    Jim Flint is an expert in analyzing dealership advertising spends to determine if the budget is being employed with maximum positive impact on dealership sales and profits.
    Visit with Jim Flint via this Webinar and learn to get firm control over advertising choices and expenditures. Learn how to advertise with confidence!

    You will learn:
    How to gain more control over advertising expenditures in your store
    How to determine if your advertising dollars are spent effectively
    How to prioritize advertising spend to maximize the return on investment
    How to allocate resources - especially given that "cost/sale" is far more important than "cost/lead"
    Learn More

Items 1 to 10 of 22 total

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  2. 2
  3. 3

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