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  1. DGA1 Greg Criss: How the "All Makes/All Models" Business Plan Can Succeed in Your Service Department

    DGA1 Greg Criss: How the "All Makes/All Models" Business Plan Can Succeed in Your Service Department

    $298.00

    (Recorded Webinar)
    Presenter: Greg Criss
    Original Air Date: January 3, 2013
    Program Length: 90 minutes

    Aftermarket retailers are making tons of money with this model, yet most dealerships continue to struggle. Learn the secrets of those dealerships successful with "All Makes/All Models."

    If you are not already convinced that this market has a lot of potential, consider just a few stats… The average family has 2.5 vehicles in the driveway. And the average age of vehicles on the road has steadily increased to over 11 years old.

    Yet most dealerships are almost totally focused on servicing their own make.

    Some dealerships have mastered the changes in organization, mindset and marketing that encourages more and more "other-brand' vehicles into their shops. And they are doing so very profitably!

    In this Webinar you will learn how you can tap into this high-profit market as well.

    You will learn:

    How to create a comprehensive & successful plan to service "All Makes/All Models"
    How to identify which technicians to devote to this segment
    Which aftermarket parts you need to stock
    Getting Service Advisors & Salespeople to 'buy in' to the concept
    How to massage pay plans to fit the "All Makes/All Models" effort
    How to craft and target marketing for the best results

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More
  2. Improving Service Menus Without Giving Away the Profit

    DDG5 Improving Service Menus Without Giving Away the Profit

    $298.00

    (Recorded Webinar)
    Presenter: “Prof” Ray Branch of the KEEPS Corporation
    Original Air Date: July 29, 2010
    Program Length: 1 hour 42 minutes

    Selling service with the assistance of a service menu has become an industry standard. However, many service managers complain that in formulating the menu the tendency is to discount in such a way as to eat away at profit margins. Ray Branch, who truly is a service process engineer has studied this issue from all directions and will tell you that making small changes to your menu offerings can actually improve your profit margins on those sales. Ray will reveal to you simple steps that you can take to reverse engineer your menus without giving away the store and without driving customers to your competitors. This is the scientific approach to service menus that could revolutionize your service lane selling success. Don’t miss
    this presentation! Learn More
  3. Your Online Inventory is Under Attack - How to Fight Back

    DDG4 Your Online Inventory is Under Attack - How to Fight Back

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch of the Pasch Consulting Group
    Original Air Date: July 22, 2010
    Program Length: 1 hour 40 minutes

    Along with your business location and your people, your new and used vehicle inventories are prime weapons in the competitive fight for sales. New forces are entering the market with alarming frequency and they are aggregating your assets – your inventory listings – to drive traffic to their lead-generating websites and services. So not only are they “borrowing” your assets, they are using them to steal leads from right under your nose and selling them back to you or
    your competition. Brian Pasch is back with tips and tactics to help your dealership fight back. If you are serious about fighting the good fight for Internet leads and sales, then you do not want to miss this Webinar. Learn More
  4. Business Development Center Diagnosis and Update

    DDF3 Business Development Center Diagnosis and Update

    $298.00

    (Recorded Webinar)
    Presenters: Steve Nickelsen and Bob Bartholomew from Nickelsen Partners along with a special auto dealer mystery guest.
    Original Air Date: June 17, 2010
    Program Length: 1 hour 32 minutes

    Is your BDC operating a peak profit-making efficiency – or are you still using the process and formulas of many years past? The idea of taking incoming phone calls out of the hands of showroom sales staff and even service advisors has taken firm root in many dealerships and dealer organizations. But like many of these “new ideas” the concept has now come of age. Join Steve Nickelsen and Bob Bartholomew – along with a special auto dealer guest – as we explore what more can be accomplished in this BDC tune-up session. If you have never tried the concept – or have tried and abandoned your BDC – you especially might want to take another look. Find the BDC success you have been missing. Learn More
  5. 5 Powerful Ways to Leverage Live Chat On Your Website

    DDC2 5 Powerful Ways to Leverage Live Chat On Your Website

    $298.00

    (Recorded Webinar)
    Presenter: Todd Smith, Co-Founder and President of ActivEngage, Inc.
    Original Air Date: March 11, 2010
    Program Length: 1 hour 27 minutes

    Did you know that the average dealership is losing over 2,000 sales opportunities per month from website visitors who abandon the site without taking any action? You may expend a lot of effort bringing these Internet car shoppers to your site, but once they are there you also need to concentrate on strategies and tactics to keep them engaged and moving along the sales funnel. Visit with us on March 11 and Todd Smith will focus on five ways dealers are using Live Chat systems will help move the visiting Internet Prospect along the funnel to becoming an Internet Buyer! Learn More
  6. Building Service Sales with the “WalkAround”

    DCL3 Building Service Sales with the “WalkAround”

    $298.00

    (Recorded Webinar)
    Presenter: Tyler Robbins of ATi- Automotive Training International
    Original Air Date: December 17, 2009
    Program Length: 1 hour 8 minutes

    We all know what the WalkAround selling process is, but few employ it to its maximum potential.  Join us as Tyler Robbins takes us step-by-step through the elements of this powerful selling approach.  The aftermarket has become proficient at using this process for cherry-picking high gross repair work from customer’s vehicles.  If you have the vehicle in your shop and don’t point out these needed items – someone else will! Learn More
  7. Key to Improving Service Sales, Profits and Productivity

    DCK1  Key to Improving Service Sales, Profits and Productivity

    $298.00

    (Recorded Webinar)
    Presenter: Richard Owen of ROI Consulting and Training
    Original Air Date: November 5, 2009
    Program Length: 1 hour 52 minutes

    A cold, hard fact of life is that we are selling a lot fewer vehicles these days.  And while that has a primary impact on the variable operations of the dealership, those of you responsible for the fixed side of the business are seeing its impact as well.  Just the reduction of warranty and get-ready service income is enough to get your attention.  So if your concerns center on keeping your shop busy, selling more labor or improving technician productivity and overall profits, then you will not want to miss this session with veteran trainer Richard Owen.  Richard is a training pro and will deliver a long list of strategies you can employ today to help pump some life into your Service Department.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  8. How to Create Online Content that Builds Traffic, Leads and Sales

    DCJ1 How to Create Online Content that Builds Traffic, Leads and Sales

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Orginal Air Date: October 1, 2009
    Program Length: 1 hour 29 minutes

    Creating online content that is SEO compliant and very effective — Blogs, Press Releases, eZines and more. The best way to by-pass the lead aggregators is to drive traffic to your own Website. Creating content that changes regularly is one of the best ways to achieve that goal. Brian Pasch returns with some easy-to-use writing templates that can make this task a whole lot easier. Learn More
  9. Labor Law Basics for Dealership Managers

    DCI2 Labor Law Basics for Dealership Managers

    $298.00

    (Recorded Webinar)
    Presenter: Jed Marcus, Esq
    Orginal Air Date: September 17, 2009
    Program Length: 1 hour 42 minutes

    Every day dealerships get caught up in costly disputes involving the minutia of the many labor laws. And then changes in the laws – ADA, FMLA and FLSA can add to the confusion. Jed will share with us some practical ideas about how dealership managers can be fore-armed for costly and time-consuming employee or government disputes. Here’s one to consider: What should a sales manager do if a salesman refuses to work on Saturdays or Sundays for religious reasons? Learn More
  10. Case Studies: Service Departments Winning Back 2nd & 3rd Owner Vehicles

    DDI3 Case Studies: Service Departments Winning Back 2nd & 3rd Owner Vehicles

    $298.00

    (Recorded Webinar)
    Presenter: Ed Kovalchick
    Original Air Date: September 16, 2010
    Program Length: 1 hour 31 minutes

    Learn what is different about the “corner garage” that keeps customers coming back over and over again as their vehicles age.  Ed Kovalchick is a nationally-known service management trainer and for about 18 months he has devoted almost all of his time studying what makes the corner garage tick.  His findings will amaze you – the average customer comes back 4 times per year producing a 2.7 hour repair order with each visit.  Working on vehicles with an average age of 9 years, parts sales exceed labor. Ed will profile several dealership service departments that have transformed a segment of their shop into The Garage® with some amazing results.  It takes a change of mindset – Ed will show you how you can make it work in your dealership. This can open up a whole new business in service. Learn More

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