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  1. Improving Service Menus Without Giving Away the Profit

    DDG5 Improving Service Menus Without Giving Away the Profit

    $298.00

    (Recorded Webinar)
    Presenter: “Prof” Ray Branch of the KEEPS Corporation
    Original Air Date: July 29, 2010
    Program Length: 1 hour 42 minutes

    Selling service with the assistance of a service menu has become an industry standard. However, many service managers complain that in formulating the menu the tendency is to discount in such a way as to eat away at profit margins. Ray Branch, who truly is a service process engineer has studied this issue from all directions and will tell you that making small changes to your menu offerings can actually improve your profit margins on those sales. Ray will reveal to you simple steps that you can take to reverse engineer your menus without giving away the store and without driving customers to your competitors. This is the scientific approach to service menus that could revolutionize your service lane selling success. Don’t miss
    this presentation! Learn More
  2. Your Online Inventory is Under Attack - How to Fight Back

    DDG4 Your Online Inventory is Under Attack - How to Fight Back

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch of the Pasch Consulting Group
    Original Air Date: July 22, 2010
    Program Length: 1 hour 40 minutes

    Along with your business location and your people, your new and used vehicle inventories are prime weapons in the competitive fight for sales. New forces are entering the market with alarming frequency and they are aggregating your assets – your inventory listings – to drive traffic to their lead-generating websites and services. So not only are they “borrowing” your assets, they are using them to steal leads from right under your nose and selling them back to you or
    your competition. Brian Pasch is back with tips and tactics to help your dealership fight back. If you are serious about fighting the good fight for Internet leads and sales, then you do not want to miss this Webinar. Learn More
  3. Service Benchmarks - The New Reality

    DDF2 Service Benchmarks - The New Reality

    $298.00

    (Recorded Webinar)
    Presenter: Rob Campbell, Dealership Analyst at Mironov, Sloan & Parziale, LLC
    Original Air Date: June 10, 2010
    Program Length: 2 hours 16 minutes

    Over the past couple of years dealership service operations have gone through some rapid change. And while many of the “new rules” of operation have be absorbed and in some cases conquered, the benchmarks against which every service operation is measured have hardly moved at all. Join us as fixed operations expert Rob Campbell brings a lively discussion of the New Realities in service. He will discuss what has changed and how that should alter our view of benchmarks, but he will also discuss improvement strategies for service managers when their numbers don’t quite measure up. Learn More
  4. A Business Development Plan for Service & Parts

    DDE3 A Business Development Plan for Service & Parts

    $298.00

    (Recorded Webinar)
    Presenter: Richard Owen – ROI Consulting
    Original Air Date: May 20, 2010
    Program Length: 1 hour 41 minutes

    Service and Parts Managers seldom receive any training or guidance on how to think like a business builder. They are typically well-schooled in the administrative and technical functions of getting the job done in their departments, but are almost never taught how to think strategically about how to make the business that you already have the springboard for growth. Richard Owen will be with us on May 20th to lay out a plan for strategic and tactical growth of your service and parts business. Learn how growth-focused business men and women think – and how they put those ideas into action.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  5. Top 20 DMS Questions with Adam Gillrie

    DDE2 Top 20 DMS Questions with Adam Gillrie

    $298.00

    (Recorded Webinar)
    Presenter: Adam Gillrie – The Gillrie Institute
    Original Air Date: May 13, 2010
    Program Length: 1 hour 52 minutes

    Adam Gillrie spends hours on the phone with dealers, GMs, Controller and Office Managers fielding questions about their DMS. He as agreed to spend up to two hours with us on May 13th to both ask and answer the Top 20 dealership questions about their DMS. The questions will run the gamut from issues regarding individual vendors, how to know you are being billed correctly, what types and sizes of new systems are available- and on and on and on. Plus, you will get a chance to ask your own questions of Adam as well. If you are faced with DMS “Issues” – and what dealership is not – then you should join us on May 13th for this comprehensive and detailed discussion. In the DMS world – information is power! Learn More
  6. Getting a Grip on Dealership Energy Expenses

    DDC3 Getting a Grip on Dealership Energy Expenses

    $298.00

    (Recorded Webinar)
    Presenters: Robert Davis and Rudy Thomas of Dixon-Hughes PLLC and David Ely of Energy Design Service Systems.
    Original Air Date: March 18, 2010
    Program Length: 1 hour 36 minutes

    Auto dealers are leaving opportunities to save big time on dealership energy expenses. Join us as Robert Davis and Rudy Thomas of Dixon-Hughes PLLC and David Ely of Energy Design Service Systems discuss how dealers and dealer groups are reaping huge energy expense savings. The programs already exist, you just have to know how to access them and take advantage. This panel promises a laundry list of ways to reduce monthly expenses as well as to recoup some of the money already disbursed. Savings of $40,000+ are common! Learn More
  7. Secrets of 5 Killer Direct Mail Promos for Service

    DDB3 Secrets of 5 Killer Direct Mail Promos for Service

    $298.00

    (Recorded Webinar)
    Presenter: Nick Pizza of Nick Pizza Inc.
    Original Air Date: February 18, 2010
    Program Length: 1 hour 32 minutes

    If you are looking for strategies for bringing new customers into your Service Lane – look beyond the service reminders! Nick Pizza will be with us for a webinar in which he will reveal the secrets of his 5 Best promotions for service.   If you are tired of the plain-Jane, service reminders then you will want to hear what Nick has to tell and show you.  Direct mail is not dead and Nick will show you what works for his clients.  He will discuss marketing strategy, list generation and the importance of building continuing relationships with your customers.  Need a promotion to bring in totally new business – Nick’s got that for you too!  Join us as we take a new look at Direct Mail for service. Learn More
  8. Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    DDB2 Catering to the Internet Used Car Shopper New realities of marketing and selling to the Internet Used Car Shopper

    $298.00

    (Recorded Webinar)
    Presenter: Steve Nickelsen of Nickelsen Partners
    Original Air Date: February 11, 2010
    Program Length: 1 hour 30 minutes

    Steve Nickelsen joins us to help you discover new concepts in dealership operations designed to capitalize on the growing dominance of Internet Used Car Shoppers.  Marketing your used cars is now vastly influenced by your ability to properly display your inventory online.  Info that Internet Used Car Shoppers gain while online has also produced a much more savvy customer- one that demands a different selling process.  And the growing availability of this data  also demands that you too be prepared with “the data” sufficient to help close the sale with this well-informed prospect.  Join us as Steve demonstrates how other dealers have aligned their marketing and selling process with these new realities with amazing results Learn More
  9. How to Get Your Banker to Say Yes!

    DDA2 How to Get Your Banker to Say Yes!

    $298.00

    (Recorded Webinar)
    Presenters: Dave Jarrett and Jodi Kippe of Crowe Horwath Dealership Services Group
    Original Air Date: January 14, 2010
    Program Length: 1 hour 31 minutes

    Even though the federal government has pumped billions of dollars into the banking system, the days of easy loans and credit are gone, at least for now.  Bankers are running scared and typically start more conversations armed with reasons to say “NO” to your credit or loan applications.  But that doesn’t mean that financing can’t be done – It just means you need some inside knowledge defining the situations and circumstances that will produce the desired “YES!”  Putting yourself in the bankers’ shoes, understanding their objectives and comfort areas can go a long way toward winning the day.  Join us on as two pros from Crowe Horwath will discuss with us how to give your banker more reasons to say “YES!” Learn More
  10. New Directions in Dealership Succession Planning it's getting more complicated.

    DCL2 New Directions in Dealership Succession Planning it's getting more complicated.

    $298.00

    (Recorded Webinar)
    Presenter: Rick Kotzen, Ron Sompels, and Marv Hills of Crowe, Horwath LLP.
    Original Air Date: December 10, 2009
    Program Length: 1 hour 44 minutes

    Forget what you think you know about Succession Planning for your dealerships.  Big changes are coming.  Automakers have taken note of the turmoil in the dealer body caused by factory bankruptcies, dealers bailing out, relocations, consolidations, and more.  OEMs will want to have a more explicit say in how a dealer passes ownership of the family business.  That’s a “game changer,” folks.  What will the role of the dealership general managers be in this new scheme? How will the manufacturers’ criteria change? What new tax laws are coming? Are there new estate planning techniques? What does all this mean for car dealers, their families, and their dealership managers? Learn More

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