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  1. How to Use Blogging and Social Networking to Promote Your Dealership

    DCE1 How to Use Blogging and Social Networking to Promote Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 2 hour 05 minutes

    Presenting free and low-cost tools and techniques for employing "Blogging" and "Social Networking" platforms to build organic search results for your dealerships Website. Most of you already know that effective use of blogging and social networking can drastically and immediately improve your visibility on search engines. You just may not be familiar with the basics of how to get started.

    * Which free Internet Blogging platforms are best?
    * Which Social Networking sites should I employ?
    * Just how to I get started?
    * Are there secrets about how and what to write?

    Brian will remove the mystery and get you on your way to exploiting this relatively new and virtually cost-free method of promoting your dealership and reaping increases in organic Internet sales leads. Spend just 2 hours with Brian and you are guaranteed to come away with an easy-to-follow action plan for employing these new digital marketing tools in your dealership. It's easier than you think! Learn More
  2. Brian Pasch: Dealership Internet Online Reputation Update

    DEA1 Brian Pasch: Dealership Internet Online Reputation Update

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch - PCG Digital Marketing
    Original Air Date: January 6, 2011
    Program Length: 90 minutes

    We all have them - unhappy customers. Some are justified, others not so much. However in today's hyper-sonic speed of info sharing, unhappy customers do not have to spend a lot of money or even time to grab a megaphone and start to convince your customers to go elsewhere. But this negative PR machine can be managed from your desk - or more specifically from your laptop. Brian Pasch returns for an update on a previous session on the same topic. Be with us on Jan 6th as Brian outlines his updated list of strategies and tactics that you can employ to blunt negative reviews, but also to proactively build your online reputation. You can fight back when unfair reviews are posted online, but you can also use these opportunities to demonstrate and show off your customer satisfaction halo as well. Learn More
  3. Social Media: The Case for Outsourcing your Dealership’s Program

    DEB2 Social Media: The Case for Outsourcing your Dealership’s Program

    $298.00

    (Recorded Webinar)
    Presenter: Alexi Venneri, COO of Digital Air Strike and Auto Dealer, Adam Simms – also a founding partner at Digital Air Strike.
    Original Air Date: February 10, 2011
    Program Length: 1 hour 30 minutes

    Social media is complicated and time-consuming and not for amateurs – Why seeking outside help may be the most cost-effective way to succeed at Social Media Marketing.

    In a short period of time Social Media Marketing has moved from being a somewhat-silly online sharing mechanism dominated by teens, to a powerful marketing platform capable of changing the fortunes of auto dealers and other retail businesses. Just because someone spends a lot of time messing with their Facebook page is no reason to put them in charge of your Social Media Marketing program. This is NOT a webinar to sell the services of the speaker’s company. It is an honest look at why outsourcing this function in your dealership may make as much sense as outsourcing other highly-skilled functions like legal and accounting. Join us as Mike Bowers of DealersEdge moderates a discussion with Alexi Venneri COO of Digital Air Strike and Auto Dealer and a founding partner of Digital Air Strike- Adam Simms. Learn More
  4. DEC3 Brian Pasch Presents - Digital Marketing for Auto Dealers: How to Optimize your Google Places Listing

    DEC3 Brian Pasch Presents - Digital Marketing for Auto Dealers: How to Optimize your Google Places Listing

    $298.00

    (Recorded Webinar)
    Presenter: Pasch of PCG Digital Marketing
    Original Air Date: March 17, 2011
    Program Length: 94 minutes

    How to amplify your dealership brands and leverage customer reviews with Google Places

    How to use Google Places to amplify your brands and leverage consumer reviews to drive more traffic to your website. Brian Pasch will review on the proper setup and optimization of your Google Places page. He will also discuss some of the latest strategies for increase customer reviews on Google Places. With a properly optimized Google Places page, dealers can start to leverage Google Boost and Google Tags; paid advertising strategies that are showing promising results. One Miami auto dealer receives over 37,000 page views per month on his Google Places page- resulting in over 2,700 click-thrus to his site! Don't miss this chance to learn the secrets of optimizing your Google Places listing.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  5. DEG4 Brian Pasch: Effective Digital Marketing for Fixed Operations

    DEG4 Brian Pasch: Effective Digital Marketing for Fixed Operations

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch – PCG Digital Marketing
    Original Air Date: July 28, 2011
    Program Length: 100 minutes

    How to use your online assets and resources to build service & parts volumes and retain customers.

    Almost every car dealer recognizes how important the Internet is to new and used vehicle sales. But many have not yet discovered just how important these same online assets can be to building your service and parts operations. Brian Pasch, the acclaimed guru of digital marketing for auto dealers, is prepared to give you a list of online strategies that will draw in new service customers as well as bring your existing customer base back in again and again. We all know how repeat service business can build fixed ops profits and future vehicle sales. Effectively employing your online resources to help nurture that relationship is a natural means to that end. This is a lot more than about coupons. Unlock the online marketing potential for service and parts.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  6. DEHA FREE! Brian Pasch: 5 Quick & Easy Digital Marketing Innovations for Immediate Results

    DEHA FREE! Brian Pasch: 5 Quick & Easy Digital Marketing Innovations for Immediate Results

    Regular Price: $298.00

    Special Discount Price: $0.00

    (FREE Recorded Webinar)
    Presenter: Brian Pasch, PCG Digital Marketing
    Original Air Date: August 17, 2011
    Program Length: 90 minutes

    Not necessarily more leads – but better results from the leads you already generate! - 5 ways to get an immediate and measurable improvement from your dealership’s digital marketing efforts –

    Dealership pros are realizing that sales and profit improvements do not necessarily require more customers or leads – All that is really needed is that you do a better job with the prospects your efforts already generate. In this Webinar, Dealership Digital Marketing Super-Guru Brian Pasch will bring you 5 innovative techniques that will provide an immediate bump to the results from your digital marketing assets and efforts. If you want to see your sales and closing rations jump 10%-20%-even 30%, or more, then you do not want to miss this program. And best of all this super learning opportunity is absolutely FREE to the members of a select group of our partnering dealer associations. Learn More
  7. DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

    DEK1 Brian Pasch: Car-Shopper’s Point of Decision Has Changed – How should you use this info to restructure your marketing spend to build a bridge to the customer!

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch – PCG Digital Marketing – One of Inc Magazine’s 500 Fastest Growing Private Companies
    Original Air Date: November 3, 2011
    Program Length: 80 minutes

    Today the buying decision point almost always occurs months ahead of the visit to the dealer. How to align your marketing/advertising budget with this new car shopping reality.

    Traditional advertising strategies for Auto Dealers just do not work anymore. No longer can you rely on stimulating demand via traditional advertising messages to put more “ups” in the showroom.

    Traditional advertising still plays a role in “stimulating” the demand, but the next step is not a visit to the showroom. The next step is online research – with its many facets. If you pass this test, you have a better chance of seeing that car shopper in your dealership. Fail and they will buy from a more-savvy competitor. This is the Zero Moment of Truth (ZMOT).

    Attend this Webinar and learn how you can restructure your marketing strategies to win the customer at ZMOT. Learn how to re-think and reform your advertising budget in light of these new realities.

    You will also learn:
    Why the traditional method of stimulating sales with traditional advertising is not getting the job done in an Internet-dominated world
    How some dealers are spending thousands on advertising each month just to convince car shoppers NOT to do business with them and how this can be changed
    How you can invest in online strategies and assets that will in send the customer to your showroom – ready to buy.
    How to organize a ZMOT-influencing marketing strategy in your dealership or group
    The 10 Steps to a successful ZMOT Strategy in your dealership
    How understanding the ZMOT will lead you to restructure your advertising budget for improved results
    How to get organized to beat your competition and bring the in-market car-shopper to your showroom.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More
  8. DEDA Alexi Venneri Presents - Anatomy of a Killer Dealership Facebook Page

    DEDA Alexi Venneri Presents - Anatomy of a Killer Dealership Facebook Page

    $298.00

    (Recorded Webinar)
    Presenter: Alexi Venneri, CEO of Digital Air Strike
    Original Air Date: Thursday April 28

    How to build a killer Facebook page that engages your customers

    Digital Air Strike with CEO Alexi Venneri, creates great Facebook pages for their dealer clients. Visit with us as Alexi dissects what makes an effective Facebook page for a dealership; one that engages your customers and has them checking again and again for what is new and exciting. Too many dealership Facebook pages are done in amateurish fashion and never get to the important stuff – information and features that will bring your customers back again and again. Learn how to transform your boring Facebook page into one that truly markets your dealership along with its products and services. Join the discussion on and learn how to get Facebook Marketing right! Learn More
  9. MFC2 Google Analytics 101 for Dealership Staff

    MFC2 Google Analytics 101 for Dealership Staff

    $39.00

    PDF Download

    How to use this remarkable tool to get detailed background info on your customers and their online path to your Website

    Digital marketing for car dealers has grown and evolved over the past 5 years or so. Early on, dealers thought digital marketing was only about buying leads from online lead generators. But more and more auto dealers and their Internet sales staffs are getting more sophisticated in being able to drive customers to their own Websites and through their own sales funnels. A key to sharpening this skill to the next level is an understanding of how to access and use Google Analytics. Learn More
  10. DFI1 Brittany Richter: Twitter for Car Dealers 101:  How to Generate Site Traffic and Leads

    DFI1 Brittany Richter: Twitter for Car Dealers 101: How to Generate Site Traffic and Leads

    $298.00

    (Recorded Webinar)
    Presenter: Brittany Richter of PCG Digital Marketing
    Original Air Date: September 6th, 2012
    Program Length: 90 minutes

    A primer on how to employ the marketing magic of Twitter to drive more traffic to your dealership Website- creating more sales and service leads.

    If you are struggling with how to employ Twitter in your dealership marketing and promotion plans then this Webinar is for you. Attend this session and you will have some great ideas about how to get started and then once up and running, how to use this remarkable marketing tool to capture and keep your customers.

    You will also learn:
    Why Twitter is a good fit for your dealership
    The big areas of opportunity for Twitter in car dealerships
    All about Twitter lingo, from Tweets, to handles, to hashtags
    How to navigate the Twitter online platform
    Practical tips on using Twitter to boost Website traffic
    Practical tips on how to use Twitter to generate leads!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $149 more than the price of this program, you get it all for a period of one year! That is a total of just $447 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $149 paid for this upgrade - for any reason! Learn More

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