Welcome to DealersEdge

Recorded Webinars

DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
800.321.5312   Memberservices@Dealersedge.com
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Items 41 to 50 of 152 total

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  1. Becky Chernek: How to Ride the Wave to Digital F&I Retailing

    Becky Chernek: How to Ride the Wave to Digital F&I Retailing

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Thursday, February 16, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Becky Chernek
    Program Length: 60 Minutes
    SKU: DLB3

    The F&I process in most dealerships has long been the bottleneck in the selling process resulting in more than a few unhappy and frustrated customers.

    Join F&I trainer and consultant Becky Chernek as she explores ways you can offer your customers an online financing choice. Learn what is available from many sources via this workshop.

    Options are many and can include simple "pre-qualification” up to the entire financing process - To successfully implement, you will have many choices to consider. Learn about them here.

    You will learn:
    About the expansion of online financing opportunities available to dealers
    About the current array of online financing products and vendors available to dealers
    How online financing can speed up the delivery process and enhance the buyer's experience
    How online financing offers can help you insulate the customer from other 3rd party providers
    How to create a Virtual F&I Manager alternative Learn More
  2. Jim Flint: How to Control Your Marketing & Ad Budget Using Moneyball Strategies

    Jim Flint: How to Control Your Marketing & Ad Budget Using Moneyball Strategies

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Live Thursday, February 2, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes
    SKU: DLB1

    How to stop wasting precious marketing budget on Low-ROI efforts!
    Economists predict a mixed bag for 2017 car sales. We know this--competition is fierce, there's no room for wasted advertising dollars and there's no looking back as the game continues to change.

    It's time to break out of your "let's do what we did last year" marketing cycle and catch up to what's new and improved for 2017!

    Jim Flint--noted resource allocation specialist and architect of the Moneyball Factor for car dealers-- will provide guidelines and principles on how to:

    Lock into a successful marketing budget
    Utilize operationally minded metrics to guide your thinking.
    Price & market vehicles on your website to sell w/ maximized profits
    Improve Google Analytics tracking so it's easier for you and your sales team to win together. Learn More
  3. Chris Hill: Pay Per Click- How it Works- Basics of a Properly Managed PPC Campaign

    Chris Hill: Pay Per Click- How it Works- Basics of a Properly Managed PPC Campaign

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Online Workshop!
    Air Date: Thursday November 3, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Chris Hill of Aronson Advertising
    Program Length: 60 Minutes
    SKU: DKK1

    In the world of "Search" and even more so in the portion of that world know as "PPC", or Pay Per Click, the only constant is change.

    What you thought you mastered last year has undoubtedly changed and the true advantages go to those who keep their knowledge and skill current.

    That is the subject of this workshop presented by Chris Hill a PPC expert from Aronson Advertising in Chicago.

    Chris will feature real world updates on:

    What to expect from a properly managed PPC campaign
    Branded keyword search terms
    Dynamic used car PPC ads
    How PPC ads are graded, ranked and presented to a searching consumer
    The importance of "relevance" and "quality" scoring Learn More
  4. DKE1 John Possumato: "Geo-fencing" Offers Auto Dealers Amazing Access to Cell Phones of Customers and Prospects

    DKE1 John Possumato: "Geo-fencing" Offers Auto Dealers Amazing Access to Cell Phones of Customers and Prospects

    $97.00

    Online Workshop!
    Air Date: Thursday May 5, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: John Possumato of Automotive Mobile Solutions
    Program Length: 60 Minutes

    Provides the ability to connect with customers and prospects within a defined geographical area… Great for bringing them back into your store. Does not required an installed APP on their phones. Learn how you can employ this amazing technology.

    You may be aware of cell phone APPs that once installed on your phone, will allow a retailer (like Target for instance) to alert you to special promotions while you are in the store or maybe even the parking lot. Well, this is even better!

    Visit with John Possumato as he discusses "Geo-fencing" and the ability to employ the magic of Mobile (Apple/Google) Wallet, GPS, Bluetooth Beacons, WiFi nodes and other broadcast capabilities to send messages to your customers and prospects depending on where they are… driving past your store… in a competitor's parking lot… near your billboard… use your imagination.

    John will reveal:
    •Strategies for getting customers and prospects to "opt in"… opening their cell phones to your messages
    •How you can steal the customer's attention at critical times and locations
    •How your "Alerts" will appear above the "Lock Screen" on most phones giving you immediate visibility
    •Why "Geo-fencing" or "Proximity Marketing" does not violate the FCC's texting regulations
    •Why it is important to be an early adopter of this marketing and relationship building technology

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  5. DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    Regular Price: $97.00

    Special Discount Price: $0.00

    Online Workshop!
    Air Date: Thursday April 7, 2016 at 1pm Eastern and 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes

    How technology can help beat the competition in Certified Pre-Owned Market

    The importance of the Certified Pre-Owned (CPO) business is undeniable. But as we all know by now, because of Internet-based selling platforms, used vehicles are no longer unique… they have become a commodity. And winning against the competition for these sales has more to do with getting to the customer quickly, with more impact and at the right market-determined price.

    Visit with Jim Flint as he reveals some technology nuggets that can help you compete successfully for CPO customers and sales.

    Key Presentation Takeaways:

    Utilize technology to yield improved visibility and profits
    Set up a VDP Filter (Vehicle Detail Page) through Google Analytics
    How to dynamically showcase CPO inventory on Google
    Utilize VDP enhancements through inventory images
    Reset the market's bottom pricing each week
    …and the "Dirty Little Secret" about CPO

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  6. DKC3 Kevin Baumgart: Tips on How and Why to Hire Millennials (Gen Y) for Your Auto Group or Store

    DKC3 Kevin Baumgart: Tips on How and Why to Hire Millennials (Gen Y) for Your Auto Group or Store

    $97.00

    Online Workshop
    Air Date: Thursday March 17 at 1pm Eastern and 10am Pacific
    Featuring: Kevin Baumgart
    Program Length: 60 Minutes

    Born in the last 20 years of the 20th Century, this generational cohort presents both opportunities and challenges for today's auto groups. Get some advice and guidance from a pro!

    As the market gets increasingly competitive, the only true differentiator left in the retail business is the staff you put in front of your customers. Learn how to identify, hire, and retain the workforce required to compete.

    In this session Hireology’s Kevin Baumgart will share the latest research on hiring Millennial and GenY employees, and explain the what, how, and why of staffing your dealership to compete now and in the future

    You will:

    Understand what makes Millennials so different and what they look for in a career
    Learn how to "screen" people that do not have any "car" experience
    Discover creative ways to source and attract top-tier talent for your organization
    Explore real world examples of dealerships successfully employing Gen Y

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  7. DKB4 Stefan Drechsel: Independent Auto CRMs vs. DMS CRMs?   How to Make an Informed Choice… Which is a Better?

    DKB4 Stefan Drechsel: Independent Auto CRMs vs. DMS CRMs? How to Make an Informed Choice… Which is a Better?

    $97.00

    (Recorded Online Workshop)
    Original Air Date: Thursday February 25, 2016
    Featuring: Stefan Drechsel of The Paul Gillrie Institute
    Program Length: 60 Minutes

    CRMs are a vital part of your sales and customer relationship efforts. But they also have many moving and interrelated parts…making choices difficult to analyze…

    There is little argument… today's dealership sales environment demands a good functioning CRM that works and plays well with your other systems and your staff.

    It can get very confusing for a non-technical person to judge where the best choice lies. Should you look to independent CRM providers… or stick to the CRM offered by your DMS vendor?

    Stefan Drechsel offers some his expert guidance via this workshop.

    You will learn:
    •The Key items and attributes to consider in a CRM
    •What CRM vendors are in your market and how do they differ
    •When to stick with your DMS provider's CRM…when not to…
    •What questions to ask…what answers to demand

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason!

    Learn More
  8. DJL3 Steve Nickelsen: Guiding Your Team to Success… The Management Magic of One-on-One Coaching

    DJL3 Steve Nickelsen: Guiding Your Team to Success… The Management Magic of One-on-One Coaching

    $97.00

    (Recorded Online Workshop)

    Original Air Date: December 17. 2015
    Featuring: Steve Nickelsen
    Program Length: 60 Minutes

    Becoming a successful manager is all about getting the very best from every member of your team.
    Learn the secrets of "1 on 1 Coaching" and how this skill can make you a super star manager!

    Workshop Take-Aways:

    •How to schedule 1-on-1 meetings with each team member
    •How to present standards and goals
    •How to create accountability
    •How to provide support, direction, and guidance
    •How to focus on measurable actions
    •How to recognize and reward in line with performance
    •How to lead your department(s) to record-breaking results

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason!



    Learn More
  9. DJK3 Dealership Valuation - "Blue Sky" is Not What It Used to Be

    DJK3 Dealership Valuation - "Blue Sky" is Not What It Used to Be

    $97.00

    Recorded Online Workshop
    Original Air Date: November 19, 2015
    Featuring: Steve Schumacher, CPA, ASA & Stuart McCallum of Crowe Horwath LLP
    Program Length: 60 Minutes

    With many new buyers in the market… private equity, family offices, ever-expanding auto groups… more sophisticated dealership valuation techniques are becoming the norm.

    Learn what today's savvy buyers are looking for.
    Learn how savvy sellers are best positioning themselves for maximum return.
    Get the facts!

    Workshop Take-Aways:
    •How to Employ Forecasts in Dealership Valuation
    •Discover the new "market multiples"
    •Explore income statement & balance sheet adjustments
    •Consider the impact of "market level compensation"
    •…and more!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason!




    Learn More
  10. DJI3 Charles Feuss : Labor Law Basics for Car Dealers… 4 Things You Need to Know

    DJI3 Charles Feuss : Labor Law Basics for Car Dealers… 4 Things You Need to Know

    $97.00

    Recorded Online Workshop
    Original Air Date: September 17, 2015
    Featuring: Charles Feuss J.D. of Kilpatrick, Townsend & Stockton LLP
    Program Length: 80 Minutes

    (US Auto Dealers Only)

    Hiring and Firing in most dealerships is an "all-the-time" activity. Every manager involved needs to be aware of these 5 areas of the law and how to comply.

    We could provide a long list of dealerships that found themselves on the wrong side of Labor Law requirements. Most ended up paying huge penalties… and not because they willfully broke the rules… they just did not know better.

    Labor Law is a wide and complex subject, but attorney Charlie Feuss makes it a bit easier to understand and apply to dealership operations via this workshop. You cannot afford to be ignorant or out of date on this!

    What U.S. Labor Laws Say about Dealerships and:

    Discrimination- who is in a "protected class", dos & don'ts
    Wage & Hour Regs- always changing, expanding, often confusing
    Family and Medical Leave - FMLA- dealership responsibilities
    Employment Contracts - "At Will" myths & other contract issues

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More

Items 41 to 50 of 152 total

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