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DEALERSEDGE Welcome to DealersEdge
Advanced Managemnet Education for Top-Tier Auto Dealership Managers
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  1. Alan Haig: Mega-Trends Impacting Auto Retail Today… Highlights from the Haig Report

    Alan Haig: Mega-Trends Impacting Auto Retail Today… Highlights from the Haig Report

    $0.00

    Free Entry Level Membership Included! Gain access to all LIVE DealersEdge Presentations as well as other discounts and specials! By Registering For This Workshop You Are Automatically Enrolled In Our FREE Entry Level Membership Program!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday August 24 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Alan Haig, Founder & President of Haig Partners
    Program Length: 60 Minutes
    SKU: DLH4

    Maintaining the elevated level of profits enjoyed by new car dealers in recent years has become increasingly difficult. However, trends noted in the Haig Report also hold promise for tax relief, multiples and ROI. The party is not over yet!

    Join Alan Haig, Founder and President of the Haig Partners… a dealership buy/sell advisory firm… as he highlights the mega-trends that are having significant impact on dealership profits, valuations and ROI in 2017 and beyond.

    For many auto dealers, the impact of some of these trends is making business tougher… but Alan urges you to hang on, other pending tax changes could prove to be a huge valuation benefit to both buyers and sellers. He’ll explain!

    Alan will highlight:

    Macroeconomic Indicators- both the good and the not so good
    Light vehicle sales, inventories, incentives, lease penetrations, etc.
    The erosion of vehicle gross profits and dependence on F&I and Service to replace flagging bottom lines
    Trend for dealership expenses to grow faster than gross profits
    How potential tax changes can benefit both buyers and sellers… yes benefit!
    How dealers can grow in tougher times… the party is not over yet! Learn More
  2. Steve Nickelsen: In-House Process for Preparing Future GMs and Dealers for Your Auto Group

    Steve Nickelsen: In-House Process for Preparing Future GMs and Dealers for Your Auto Group

    $0.00

    Free Entry Level Membership Included! Gain access to all LIVE DealersEdge Presentations as well as other discounts and specials! By Registering For This Workshop You Are Automatically Enrolled In Our FREE Entry Level Membership Program!

    Visit VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday September 7 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen of Nickelsen/DealersEdge
    Program Length: 60 Minutes
    SKU: DLI1

    New alternative provides a “grow your own” approach to successfully identify and prepare “bench strength” to fuel group expansion and/or Dealer succession.

    “Growing other leaders from the ranks isn’t just the duty of the leader, it’s an obligation” -Warren Bennis

    If your auto group wants to grow, you need manpower at the highest levels to properly manage and advance your acquisition opportunities.

    And… if the CEO is looking toward retirement, or maybe just slowing down, preparing your successor is also an obligation.

    Learn how to:

    Identify the candidates with highest potential within your organization
    Utilize both in-house classroom learning and hands-on application
    Leverage in-house expertise and know how… teach your system
    Promote your auto group’s culture and standards throughout
    Nurture teamwork and cooperation throughout the group
    Create Game-Ready Bench Strength from your current management team Learn More
  3. Steve Nickelsen: Why So Many of the Dealer’s Truly Great Ideas Fail to Launch

    Steve Nickelsen: Why So Many of the Dealer’s Truly Great Ideas Fail to Launch

    $0.00

    SPECIAL FREE LIVE ONLINE WORKSHOP

    Workshop Info:
    Air Date: Live Thursday, April 27, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen
    Program Length: 30 Minutes

    If you are a Dealer or GM, there is no shortage of new concepts, ideas and strategies that could make your dealership organization better! Yet so many great ideas fail at the execution stage… WHY?

    I know this has happened to you! You return from a 20-Group Meeting or the NADA Convention… or maybe you read an article or book that inspires and enthuses you to bring a specific improvement to your auto group or store.

    But when you present this ‘great idea’ to your management team, they smile, nod, stifle a groan… then they hope if they just ignore you for a couple of weeks, it will all go away.

    Or maybe, they argue about the wisdom of trying something new. Any of this sound familiar…

    Lame Excuses: “Our customers are different and they will not like this.” “We tried that once and it didn’t work.” “We don’t have the time.” But if others have found this idea successful, is any of this valid? More than likely NOT.

    Visit with Steve for just 30 minutes and he will show you:

    Why so many improvement plans fail to execute in your dealership or group
    Why having great ideas and opportunities is not enough to move from theory to practice
    Why dealerships are a particularly difficult environment to bring about improvement and change
    Why you so often hear the same lame and uninspired excuses
    How an Executive Virtual Coach can provide the implementation muscle that takes your great ideas and opportunities and turns them into increased efficiencies and profits. Learn More
  4. Erik Nachbahr: New Spear Phishing Threats and Tips to Reduce the Risk of an Attack at Your Dealership

    Erik Nachbahr: New Spear Phishing Threats and Tips to Reduce the Risk of an Attack at Your Dealership

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday August 10 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Erik Nachbahr of Helion Technologies
    Program Length: 60 Minutes
    SKU: DLH2

    Hackers & Identity Thieves get more sophisticated… achieving trust via information found on Social Media- Auto dealerships are an attractive target.

    As more and more people have been alerted and cautioned not to click on email sent from someone they do not know, cyber criminals have sharpened their approach.

    Learn how this new version of Spear Phishing gets past your well-earned distrust of “strange email” by targeting social media-involved individuals within your auto dealer organization.

    Erik will explore:

    Social Media Spear Phishing - what it is and why dealerships are particularly susceptible.
    How cyber crooks can obtain and build familiarity with specific dealership employees and in the process, provide entry into your systems.
    Steps you can take to reduce the risk and prevent cyber intrusions.
    The importance of educating your employees to the dangers of Social Media Spear Phishing. Learn More
  5. Becky Chernek: How to Ride the Wave to Digital F&I Retailing

    Becky Chernek: How to Ride the Wave to Digital F&I Retailing

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Thursday, February 16, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Becky Chernek
    Program Length: 60 Minutes
    SKU: DLB3

    The F&I process in most dealerships has long been the bottleneck in the selling process resulting in more than a few unhappy and frustrated customers.

    Join F&I trainer and consultant Becky Chernek as she explores ways you can offer your customers an online financing choice. Learn what is available from many sources via this workshop.

    Options are many and can include simple "pre-qualification” up to the entire financing process - To successfully implement, you will have many choices to consider. Learn about them here.

    You will learn:
    About the expansion of online financing opportunities available to dealers
    About the current array of online financing products and vendors available to dealers
    How online financing can speed up the delivery process and enhance the buyer's experience
    How online financing offers can help you insulate the customer from other 3rd party providers
    How to create a Virtual F&I Manager alternative Learn More
  6. Jim Flint: How to Control Your Marketing & Ad Budget Using Moneyball Strategies

    Jim Flint: How to Control Your Marketing & Ad Budget Using Moneyball Strategies

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Live Thursday, February 2, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes
    SKU: DLB1

    How to stop wasting precious marketing budget on Low-ROI efforts!
    Economists predict a mixed bag for 2017 car sales. We know this--competition is fierce, there's no room for wasted advertising dollars and there's no looking back as the game continues to change.

    It's time to break out of your "let's do what we did last year" marketing cycle and catch up to what's new and improved for 2017!

    Jim Flint--noted resource allocation specialist and architect of the Moneyball Factor for car dealers-- will provide guidelines and principles on how to:

    Lock into a successful marketing budget
    Utilize operationally minded metrics to guide your thinking.
    Price & market vehicles on your website to sell w/ maximized profits
    Improve Google Analytics tracking so it's easier for you and your sales team to win together. Learn More
  7. Chris Hill: Pay Per Click- How it Works- Basics of a Properly Managed PPC Campaign

    Chris Hill: Pay Per Click- How it Works- Basics of a Properly Managed PPC Campaign

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Online Workshop!
    Air Date: Thursday November 3, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Chris Hill of Aronson Advertising
    Program Length: 60 Minutes
    SKU: DKK1

    In the world of "Search" and even more so in the portion of that world know as "PPC", or Pay Per Click, the only constant is change.

    What you thought you mastered last year has undoubtedly changed and the true advantages go to those who keep their knowledge and skill current.

    That is the subject of this workshop presented by Chris Hill a PPC expert from Aronson Advertising in Chicago.

    Chris will feature real world updates on:

    What to expect from a properly managed PPC campaign
    Branded keyword search terms
    Dynamic used car PPC ads
    How PPC ads are graded, ranked and presented to a searching consumer
    The importance of "relevance" and "quality" scoring Learn More
  8. DKE1 John Possumato: "Geo-fencing" Offers Auto Dealers Amazing Access to Cell Phones of Customers and Prospects

    DKE1 John Possumato: "Geo-fencing" Offers Auto Dealers Amazing Access to Cell Phones of Customers and Prospects

    $97.00

    Online Workshop!
    Air Date: Thursday May 5, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: John Possumato of Automotive Mobile Solutions
    Program Length: 60 Minutes

    Provides the ability to connect with customers and prospects within a defined geographical area… Great for bringing them back into your store. Does not required an installed APP on their phones. Learn how you can employ this amazing technology.

    You may be aware of cell phone APPs that once installed on your phone, will allow a retailer (like Target for instance) to alert you to special promotions while you are in the store or maybe even the parking lot. Well, this is even better!

    Visit with John Possumato as he discusses "Geo-fencing" and the ability to employ the magic of Mobile (Apple/Google) Wallet, GPS, Bluetooth Beacons, WiFi nodes and other broadcast capabilities to send messages to your customers and prospects depending on where they are… driving past your store… in a competitor's parking lot… near your billboard… use your imagination.

    John will reveal:
    •Strategies for getting customers and prospects to "opt in"… opening their cell phones to your messages
    •How you can steal the customer's attention at critical times and locations
    •How your "Alerts" will appear above the "Lock Screen" on most phones giving you immediate visibility
    •Why "Geo-fencing" or "Proximity Marketing" does not violate the FCC's texting regulations
    •Why it is important to be an early adopter of this marketing and relationship building technology

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  9. DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    Regular Price: $97.00

    Special Discount Price: $0.00

    Online Workshop!
    Air Date: Thursday April 7, 2016 at 1pm Eastern and 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes

    How technology can help beat the competition in Certified Pre-Owned Market

    The importance of the Certified Pre-Owned (CPO) business is undeniable. But as we all know by now, because of Internet-based selling platforms, used vehicles are no longer unique… they have become a commodity. And winning against the competition for these sales has more to do with getting to the customer quickly, with more impact and at the right market-determined price.

    Visit with Jim Flint as he reveals some technology nuggets that can help you compete successfully for CPO customers and sales.

    Key Presentation Takeaways:

    Utilize technology to yield improved visibility and profits
    Set up a VDP Filter (Vehicle Detail Page) through Google Analytics
    How to dynamically showcase CPO inventory on Google
    Utilize VDP enhancements through inventory images
    Reset the market's bottom pricing each week
    …and the "Dirty Little Secret" about CPO

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  10. DKC3 Kevin Baumgart: Tips on How and Why to Hire Millennials (Gen Y) for Your Auto Group or Store

    DKC3 Kevin Baumgart: Tips on How and Why to Hire Millennials (Gen Y) for Your Auto Group or Store

    $97.00

    Online Workshop
    Air Date: Thursday March 17 at 1pm Eastern and 10am Pacific
    Featuring: Kevin Baumgart
    Program Length: 60 Minutes

    Born in the last 20 years of the 20th Century, this generational cohort presents both opportunities and challenges for today's auto groups. Get some advice and guidance from a pro!

    As the market gets increasingly competitive, the only true differentiator left in the retail business is the staff you put in front of your customers. Learn how to identify, hire, and retain the workforce required to compete.

    In this session Hireology’s Kevin Baumgart will share the latest research on hiring Millennial and GenY employees, and explain the what, how, and why of staffing your dealership to compete now and in the future

    You will:

    Understand what makes Millennials so different and what they look for in a career
    Learn how to "screen" people that do not have any "car" experience
    Discover creative ways to source and attract top-tier talent for your organization
    Explore real world examples of dealerships successfully employing Gen Y

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More

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