Business & Finance Mgt

(Recorded Webinar)
Presenter: Paul Potratz, COO of Potratz Advertising
Original Air Date: October 24, 2011
Program Length: 90 minutes

A business plan to utilize Smart Phones to reach more customers for sales and service

If it seems like nearly everyone has one of these mobile devices it’s because nearly everyone does. And they use them! 81 million smart phones are now in use. 68.7 million people consider themselves frequent texters. 97% of text messages are opened and read. Mobile phone use is no longer the exception, it’s the rule!

What is your dealership doing to reach these potential customers for sales and service?
Some dealerships report receiving 40% of their website traffic from mobile devices. And by 2013 it is estimated that smart phone searches will outnumber desktop and laptop searches.
Join dealership marketing expert Paul Potratz, as he presents a special DealersEdge webinar providing an in-depth review of mobile marketing strategies for car dealers to increase sales leads, and service and parts customers.

You will learn:
· How to develop a mobile “mailing” list
· Innovative ways to make your message stand out
· The key components of a successful mobile marketing strategy
· Examples of metrics and analytics from two dealership mobile marketing campaigns

PURCHASE OPTION:
Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

(Recorded Webinar)
Presenters: Erik Nachbahr, President of Helion Technologies & Jonathan Wilkie, CPA of Dixon Hughes Goodman LLP.
Original Air Date: October 13, 2011
Program Length: 90 minutes

Sophisticated system hackers are being thwarted by larger business – So hackers are victimizing smaller companies – Like Auto Dealers. Dealer: Be forewarned & better protected!

News stories of small businesses being hacked by both domestic and foreign cyber-crooks are on the rise. As larger businesses become better at protecting themselves, cyber-thieves are looking at smaller businesses – like auto dealers – as ripe targets for their attacks. Erik Nachbahr’s company provides technology management services to over 400 auto dealers – and Erik tells us the state of system security at most dealerships makes them a prime target for hackers looking for an easy mark. Attend this Webinar and learn the prime areas in which your dealership is vulnerable. Also learn from Jonathan Wilkie how dealers have already suffered from similar attacks. Plug the holes before it’s too late.

PURCHASE OPTION:
Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

(Recorded Webinar)
Presenter: Nick Pizza, Nick Pizza, Inc. – Direct Marketing for Auto Dealers
Original Air Date: October 6, 2011
Program Length: 83 minutes

Most dealers under-utilize their customer database in fear of customer backlash. Where is the line you don’t want to cross & how can you employ this asset in confidence.

Many, if not most, auto dealers completely under-utilize their customer database. Sometimes this due to a lack of know-how, but more often auto dealers have over-reacted to the fear that customers will become angered or numb to your efforts if this asset is “over-used.” Nick Pizza is a direct mail marketing expert and he will share with you both the “know-how” of effective database marketing efforts, as well as a knowledgeable view of just how often and in what forms you should be using this valuable marketing asset to “touch” your customers. There is a proper and effective balance and Nick will help you find it through this Webinar.

PURCHASE OPTION:
Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

(Recorded Webinar)
Presenters: Kevin R. Yeanoplos, CPA/ABV/CFF, ASA Director of Valuation Services for Brueggeman and Johnson Yeanoplos, P.C., & James L. (Butch) Williams, CPA/ABV/CFF, Partner-in-Charge/Dealer Services Group for Dixon Hughes Goodman LLP
Original Air Date: September 15, 2011
Program Length: 96 minutes

What can you do right now to maximize the value of your dealership or dealer group 5, 10 or 15 years into the future?

After surviving the misery that has been the retail car business over the last several years, most dealers now have their sights set on growing their businesses with a long-term goal of creating as much owner-value as possible. Somewhere down the line, at least the possibility of selling the business may arise. If it does, smart dealers will have prepared themselves well by positioning their business to have maximum value in the eyes of a potential buyer. Please set aside about 90 minutes on September 15th as our special guests bring their wisdom and experience to this question: What can you do right now to help maximize the value of your dealership business and secure your financial goals?

PURCHASE OPTION:
Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

(Recorded Webinar)
Presenter: Phillip Sherman – CEO – Telecom Advisors Group
Original Air Date: August 25, 2011
Program Length: 90 minutes

Or why mixing your IT and phone technology can cost you big time

Before you fall in love with the well-advertised “advantages” of Internet and IT System-based telecommunications – you better listen to what phone system expert and advisor Phillip Sherman has to say. Phillip will share what he believes to be the 7 Top Mistakes dealers make in this important and costly decision.

Why buying the latest technology might be a bad idea for car dealers
The important factors to consider when researching a new or upgrade to your phone system
Which technology is critical for car dealers – and which is not
Why your IT guy might not be the best source of information and analysis for this purchase – or why you need to listen to a “phone guy”
What technology works best for a multi-location dealer group
Cell phone integration and how that can improve your CSI
How to make good, cost-effective decisions when buying telecom

PURCHASE OPTION:
Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

(Recorded Webinar)
Presenter: Chris Collins, author of The Irreplaceable Service Manager
Original Air Date: August 18, 2011
Program Length: 95 minutes

A plan for higher customer paid sales, hours per R.O., CSI & net profits – How to get from here to there in just 90 days.

Here is a plan for turning your average-performing service and parts operations into a powerhouse in just three months. Chris Collins will share a collaborative plan for turning middle-of-the-pack fixed ops departments into Super-Star performers.

Which bad habits are keeping you from success and how to break them
The 7 Service Drive Strategies that produce immediate results
A better way to think about service pricing
A new approach to fixed pay plans and setting minimum requirements
How to recruit memorable and successful Service Advisors
The secrets of Bulldog Service Marketing.

PURCHASE OPTION:
Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

(Recorded Webinar)
Presenter: Alexi Venneri, COO of Digital Airstike
Original Air Date: August 4, 2011
Program Length: 80 minutes

Ratings & Reviews are now a fact of life – How to earn 5-Star ratings!

When customers shop for cars, more often than not a dealership rating & review site will show up high on search results. How important are 5-Star ratings?

Consider…

· 84% of car shoppers say online reviews influence their buying decisions
· 67% say they trust online reviews as much as a personal recommendation
· Customers are willing to pay more to buy from a dealership with a 5-Star customer rating

Alexi Venneri will reveal some little known secrets about how these sites operate as well as profile what the best of the best-rated dealerships are doing to earn 5-Star Ratings.

PURCHASE OPTION:
Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

(Recorded Webinar)
Presenter: Doug Austin
Original Air Date: July 14, 2011
Program Length: 70 minutes

Even smaller dealerships can realize reductions of $200-250K per year with a systematic attack on the costs of common supplies and services

If you write or sign the checks at your dealership for the many “costs of doing business”, then you probably do so hoping that you are not grossly over-paying for these supplies and services necessary for day-to-day operation. You don’t really know – but you hope! Doug Austin is the master at expense evaluation and control and he will show you a 5 Step Process for getting control of the over 100 dealership expense categories that are ripe for reduction. His experience has been that most dealers will save 20-25% of these expenses if you follow his process. Be with us on July 14 as he tells you how.

PURCHASE OPTION:
Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More

(Recorded Webinar)
Presenter: Stephen Bedell, CPA of Crowe Horwath LLP
Orginal Air Date: June 23, 2011
Program Length: 95 minutes

Six-figure offsets are possible if you plan carefully

Two primary factors are driving the pace of construction plans in dealerships everywhere. First is a growing market demand. After shrinking the business in the post credit-crisis period, dealers are finally seeing a brighter future and are willing to invest to take maximum advantage of a rising market. The Second factor driving dealership renovation and new construction are agreements signed with the OEM in the midst of bankruptcy and franchise termination threats. Whatever the reason or need, dealers, GMs and controllers need to be fully aware of the current state of tax law and how some provisions of the code can be employed to offset – significantly – the cost of renovation and/or construction of new facilities. Visit with Stephen Bedell CPA as he reveals six ways to use the tax code to help pay the cost of your construction.

PURCHASE OPTION:
Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Free Shipping on all Domestic Orders! Learn More