Business & Finance Mgt

(Recorded Webinar)
Original Air Date: May 16, 2013
Presenters: Mike DelGiudice & Lisa Reynolds of Crowe Horwath, LLP
Program Length: 95 minutes

Smart Phones, Tablets, Lap Tops, Employee Devices, Open Wireless Connections, Cloud Data Storage and Access, Employee Installed Software and Apps…and the list goes on!

Where you are vulnerable and how to safeguard your systems!

Those who would invade your systems to steal data and otherwise do you harm have multiple opportunities to work their evil in your dealership. Data security can no longer be treated as an after-thought. Careful and complete planning for data and systems security is a must!

Our presenters for this Webinar are members of the Crowe Horwath LLP professional staff specialising in working with auto dealers and their IT needs and security.

You will learn:

Where we are and where we are going in the world of dealership technology
The most critical IT risks facing your dealership today
How to implement internal controls to manage these risks appropriately
What your fellow dealers are seeing and doing about managing technology risks

SUBSCRIPTION OPTION:
You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $149 more than the price of this program, you get it all for a period of one year! That is a total of just $447 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $149 paid for this upgrade - for any reason! Learn More

(Recorded Webinar)
Original Air Date: April 4 2013
Presenter: Adam Gillrie of Savvy Dealer
Program Length: 90 minutes

Get a handle on the confusing array of Internet marketing vendors servicing your dealership. Stop wasted duplications and inefficiencies. Learn how to audit this expense sector and save!

Today's digital marketing world results in the average dealer having between 20 and 50 different vendors supplying a sometimes confusing array of products and services. Duplication of effort and expense along with other inefficiencies result in huge over-spending.

In this Webinar, Adam Gillrie will give you the tools you need to audit your existing online marketing vendors and discover who is performing and who is not based on real metrics. Armed with this knowledge you can prevent overbilling and make sense of this confusing array of vendors and invoices.

You will learn:
How to measure the number of “legitimate” leads your vendors generate
Where to deploy your marketing dollars most effectively
Which FREE referral sources produce the best leads
Why those online “dashboards” don’t always tell you the whole story.
And more …

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Presenter: Charles Feuss, J.D. of Kilpatrick, Townsend & Stockton LLP
Original Air Date: March 28, 2013
Program Length: 100 minutes

Helping you unwind some of that red tape! What every dealer and manager needs to know about Employment Law to avoid costly and time-consuming errors.

What’s new in the area of employment law and the laws’ effect on car dealers? Quite a bit, actually: employee privacy, ADA and ADAAA issues, employee privacy rights, ERISA-related matters, social media in the workplace, FMLA leave, right-to-work laws, NLRB and EEOC activity, E-verify, wage-hour issues, background checks, and much more.

Join DealersEdge and Employment Law expert Charlie Feuss of Kilpatrick, Townsend & Stockton LLP for a roundup of recent labor and employment law updates for you and your management team.

What every dealership manager needs to know about:

Fair Labor Standards Act and service advisor overtime
Family and Medical Leave Act – When it applies and when it doesn’t
Lilly Ledbetter Fair Pay Act - Should you be concerned?
How far can you go in checking out job candidates?
And much more …

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Presenter: Sandi Jerome of The Super Controller Group
Original Air Date: March 21, 2013
Program Length: 75minutes

Better understanding of the financial statement can help guide you to higher gross profit and more bottom line profit. Learn how…

The goal of every retailing department in the dealership should be to create more gross profit and then more bottom line net profit from that revenue. Sandi Jerome is a master at financial statement analysis and is well-versed in the misconceptions and information gaps that prevent many variable managers from achieving top-notch performance.

Join Sandi for this Webinar and…

You will learn:

The true difference between the Financial Statement Gross and the Sales Gross
Ways to prevent this difference in reporting
The Top Five Ways you "Lose" gross
All about "Adjusted Selling Gross" - understanding Variable Expenses
How to use the data to improve Net Profit - how to control Variable Expenses

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Presenter: Penelope Phillips, J.D. of Felhaber, Larson, Fenlon & Vogt
Original Air Date: March 14, 2013
Program Length: 80 minutes

Most existing Social Media Policies need to be rewritten in light of recent rulings from the National Labor Relations Board. Pre-existing Policies are probably illegal.

Blanket policies prohibiting public and online discussions of work, other employees, superiors need to be adjusted in light of recent NLRB rulings and advisories.

Join labor attorney, Penny Phillips, J.D. for a discussion of the new rules for social media policies and what car dealers need to do now to stay in compliance with the law.

You will learn:
What the new NLRB rulings mean for car dealers
How social media policies have evolved in the last two years
What's legal and what's not for using social media sites in making hiring decisions
What are the dealership's rights?
What changes in your social media policies are needed now.

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Original Air Date: March 7, 2013
Presenters: Rob Campbell of the Mironov Group and Mike Bowers of DealersEdge
Program Length: 120 minutes

Fast-paced changes in the service and parts business have pushed fixed ops directors to come up with new ideas on how to use pay plans to motivate.

Rob Campbell of the Mironov Group will join Mike Bowers of DealersEdge with a frank discussion of new approaches and plans for compensation of key service and parts employees.

You will learn:
New applications of the "flat rate" pay system for techs
What pay plans top performing dealership used in fixed ops
Why some pay plans work and others fail
How to combat "cost of sales" cutting into your labor gross retention
How much should service advisors earn
Can pay plans turn advisors from order-takers into business builders
Are parts advisers part of the fixed ops team or not?
Where does CSI fit into pay plan design?

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Original Air Date Thursday February 28, 2013
Presenter: Brian Pasch, CEO of PCG Digital Marketing
Program Length: 80 minutes

For those with a basic understanding of Google Analytics, but looking for even more details and deeper applications. More precise data = More Sales!

Earlier we produced a Webinar featuring Glenn Pasch from PCG entitled "Google Analytics 101 for Car Dealers - Getting Started." This session is designed for those who needed some guidance in getting started with this treasure chest of analytical tools.

Google Analytics can give you more granular information and more detailed analysis as well. This session is designed for those who want to reap even greater insights and benefits from Google Analytics.

Brian Pasch will join us with an advanced look into Google Analytics and what dealership Internet Managers can do with this remarkable set of tools. Learn how to set up, read and then employ the magic of Google Analytics!

You will learn:
Create Custom Data Tags
Create Goals For Conversion and Traffic Measurement
Setup Google Multi-Channel Sales Funnels
Create Custom Rules to Track Assisted Conversion Reports
Integrate Google Webmaster Tools Data

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Presenters: Christine Rochelle / Darrah Raneri, from PCG Digital Marketing
Original Air Date: February 2, 2013
Program Length: 100 minutes

Facebook, LinkedIn, Twitter, FourSquare, Pinterest, Mashable, Hootsuite, Radian6, Tumblr, Flickr…and that's just the short list. Which and How to Employ in your Store!

The evolving world of Social Media and especially Social Media Marketing is full of options…far too many for any single dealership to use effectively.

PCG Digital Marketing's Christine Rochelle and Darrah Raneri will offer advice on where best to focus your time, money and personnel for the best results for your dealership or group.

You will learn:
How Social Media Marketing is slowly replacing SEO for auto dealers
Which Social Media Marketing applications are right for your dealership
How to make sense of the jumble of social media marketing platforms…can you master all of them?
The Social Media Marketing ideas that are coming on strong in 2013
Does blogging still have a place in your online marketing plan?
And much more…

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Presenter: Glenn Pasch, PCG Digital Marketing
Original Air Date: February 14, 2013
Program Length: 80 minutes

Getting started from scratch - How to use this remarkable tool to get detailed background info on your customers and their online path to your Website.

More and more auto dealers, and their Internet sales staffs, are becoming more sophisticated in being able to drive customers to their own Websites and through their own sales funnels.

Now take this to the next level! The next level is an understanding of how to access and use Google Analytics.

Glenn Pasch will provide an entry-level look at G.A.; showing you how to gain access and then extract very specific and usable data that will help you improve results.

You will learn:
How to set up Google Analytics – or get shared access from your website provider
The basic terminology – unique visitors, page views, bounce rate, etc.
All about the “Timeline” and how to compare dates & values
About “Goals” and why they are important
Warning signs to look for in Google Analytics data
All about “Testing” and how this can trigger improved site performance

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More