Product Description
(Recorded Webinar)
Presenter: Jay Murphree of Action Integrated Marketing
Original Air Date: June 7, 2012
Program Length: 75 Minutes
The influence of the Internet has made the simple task of managing dealership advertising complex. Learn how to orchestrate many and divergent marketing efforts to deliver a unified and consistent customer-facing message.
Dealership advertising used to be relatively easy. You would update your newspaper ads, line up the billboards and maybe tape a commercial or two. All were designed to draw customers into your fishbowl - the showroom. Now the Internet and it various permutations has spawned many more channels to manage and many do not do it well.
Some dealers can now count up to 60 or more individual advertising-related vendors to manage!
This all leads to a complex array of both vendors and marketing activity, much of which may actually perform in conflict with each other. Delivering a consistent message across these many and divergent channels requires a new approach.
Join us for this opportunity to examine how these changes in dealership marketing have impacted your business and how you can gain the upper hand.
Attendees will learn:
-All about Integrated Marketing and why a new approach is needed
-What advertising and marketing platforms are available and how dealerships can successfully use all of them at the same time
-How today's Internet car shoppers make critical decisions about the high-ticket purchases
-How to coordinate your marketing efforts to communicate, influence and motivate shoppers to come to your showroom and buy from your dealership.
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