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Recorded Webinars

DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
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Items 61 to 70 of 270 total

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  1. Jim Flint: How to Control Your Marketing & Ad Budget Using Moneyball Strategies

    Jim Flint: How to Control Your Marketing & Ad Budget Using Moneyball Strategies

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Live Thursday, February 2, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes
    SKU: DLB1

    How to stop wasting precious marketing budget on Low-ROI efforts!
    Economists predict a mixed bag for 2017 car sales. We know this--competition is fierce, there's no room for wasted advertising dollars and there's no looking back as the game continues to change.

    It's time to break out of your "let's do what we did last year" marketing cycle and catch up to what's new and improved for 2017!

    Jim Flint--noted resource allocation specialist and architect of the Moneyball Factor for car dealers-- will provide guidelines and principles on how to:

    Lock into a successful marketing budget
    Utilize operationally minded metrics to guide your thinking.
    Price & market vehicles on your website to sell w/ maximized profits
    Improve Google Analytics tracking so it's easier for you and your sales team to win together. Learn More
  2. Chris Hill: Pay Per Click- How it Works- Basics of a Properly Managed PPC Campaign

    Chris Hill: Pay Per Click- How it Works- Basics of a Properly Managed PPC Campaign

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Online Workshop!
    Air Date: Thursday November 3, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Chris Hill of Aronson Advertising
    Program Length: 60 Minutes
    SKU: DKK1

    In the world of "Search" and even more so in the portion of that world know as "PPC", or Pay Per Click, the only constant is change.

    What you thought you mastered last year has undoubtedly changed and the true advantages go to those who keep their knowledge and skill current.

    That is the subject of this workshop presented by Chris Hill a PPC expert from Aronson Advertising in Chicago.

    Chris will feature real world updates on:

    What to expect from a properly managed PPC campaign
    Branded keyword search terms
    Dynamic used car PPC ads
    How PPC ads are graded, ranked and presented to a searching consumer
    The importance of "relevance" and "quality" scoring Learn More
  3. Don Tipton: How to Strap a Rocket to Your Service Department

    Don Tipton: How to Strap a Rocket to Your Service Department

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Tuesday October 18, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Don Tipton
    Program Length: 30 Minutes
    SKU: DKJA

    Don Tipton says that the average 12-technician service department can add over $600K in Gross Profit by effectively addressing 10 service operation pain points.

    Is it possible you are leaving this much money on the table in service?

    Visit with Donas he discusses his 10 Keys to an additional $600K.

    You will learn real world ways to:

    Increase the technician's available hours
    Improve production by identifying and reducing "lost time"
    Get control of Work in Process and Unapplied Labor
    Staff the Service Lane efficiently to maximize profit
    Attract and keep more service customers
    Raise the value per repair order Learn More
  4. Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Online Workshop!
    Air Date: Thursday Spetember 22, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen of Nickelsen/DealersEdge
    Program Length: 30 Minutes
    SKU: DKI4

    If you do not have the vehicles your used car customers want… it's obvious that you are just not going to make the sale… somebody else will!

    Most dealerships have today's sophisticated used car marketing tools… tools like vAuto and others… yet many still do not maximize their sales by actively stocking the vehicles that history and market data dictate. This is your chance to learn how!

    You will learn:

    The secret of assembling the right used vehicle inventory
    Why Steve says - "It's NOT about what you THINK will sell…. It's about the data!"
    Why most dealers should do LESS business with wholesalers
    How to use market data to alter your view of what you CAN sell
    What your own sales history and surrounding market data can to improve your used car performance.
    Learn More
  5. Steve Nickelsen: How to Strap a Rocket to Your Used Car Department

    Steve Nickelsen: How to Strap a Rocket to Your Used Car Department

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info
    Air Date: Tuesday July 19, 2016
    Featuring: Steve Nickelsen
    SKU DKGa

    Remember to Email Steve at Nickelsen@MSN.com for your free valuable information pack!

    The 10 Keys to Unlocking Your True Used Car Potential

    "…50 to 75% fail to fully capitalize on their used car potential." Steve Nickelsen

    Is your Used Car Department producing up to its potential? Could it be better… a lot better? If you think there just might be room for improvement and a lot more profit available… we do to! Please read on…

    Through years of research and working with hundreds of dealerships in the U.S. and Canada, Steve Nickelsen has discovered that most dealerships have huge upside potential for growth in the Used Car Department.

    Steve has discovered that to really excel and realize your true potential… a used car manager needs to work for excellence in 10 Key areas.

    The typical underperforming dealership will have mastered 2, 3 or 4 of the Nickelsen 10 Keys. But those who see their sales and profits from used vehicles take off like a rocket, learn to pay close attention to all 10.

    Steve joins us for this special Online Workshop Presentation and promises to tell and show you how to "Strap a Rocket to Your Used Car Department!

    Visit with us for 30 minutes… then explore and then achieve your True Used Car Potential! Steve will provide you the tools to help strap a rocket to your used vehicle operations! Learn More
  6. DKE3 Joni Stuker: Prospecting:  How to Generate 1/3 of Your Monthly Sold Vehicles from this Category

    DKE3 Joni Stuker: Prospecting: How to Generate 1/3 of Your Monthly Sold Vehicles from this Category

    $97.00

    Online Workshop!
    Air Date: Thursday May 19, 2016 at 2:30 pm Eastern
    Featuring: Joni Stuker
    Program Length: 60 Minutes

    You hope sales reps and your BDC are successfully capturing leads via Prospecting Techniques… But are they? Joni Stuker shares her favorite strategies for improving performance in this vital lead category.
    Whether you are a Sales Rep on the Showroom Floor, or a BDC rep in the call center, you will benefit from these tried and tested approaches to prospecting for sales leads. Need more leads… here they are! Let's think outside the box!

    Joni will show you:
    •How to identify and maximize results from your "Circle of Influence"
    •How to maximize results from a "Service to Sales" strategy
    •How to identify "orphans" and complete a successful adoption
    •How to better use "Equity Alerts" to prompt more interest
    •How to use incidental contact with prospects to get them in the buying mood
    •How to Think Outside the Box and Win!

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason!




    Learn More
  7. DKE1 John Possumato: "Geo-fencing" Offers Auto Dealers Amazing Access to Cell Phones of Customers and Prospects

    DKE1 John Possumato: "Geo-fencing" Offers Auto Dealers Amazing Access to Cell Phones of Customers and Prospects

    $97.00

    Online Workshop!
    Air Date: Thursday May 5, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: John Possumato of Automotive Mobile Solutions
    Program Length: 60 Minutes

    Provides the ability to connect with customers and prospects within a defined geographical area… Great for bringing them back into your store. Does not required an installed APP on their phones. Learn how you can employ this amazing technology.

    You may be aware of cell phone APPs that once installed on your phone, will allow a retailer (like Target for instance) to alert you to special promotions while you are in the store or maybe even the parking lot. Well, this is even better!

    Visit with John Possumato as he discusses "Geo-fencing" and the ability to employ the magic of Mobile (Apple/Google) Wallet, GPS, Bluetooth Beacons, WiFi nodes and other broadcast capabilities to send messages to your customers and prospects depending on where they are… driving past your store… in a competitor's parking lot… near your billboard… use your imagination.

    John will reveal:
    •Strategies for getting customers and prospects to "opt in"… opening their cell phones to your messages
    •How you can steal the customer's attention at critical times and locations
    •How your "Alerts" will appear above the "Lock Screen" on most phones giving you immediate visibility
    •Why "Geo-fencing" or "Proximity Marketing" does not violate the FCC's texting regulations
    •Why it is important to be an early adopter of this marketing and relationship building technology

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  8. DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    DKD1 Jim Flint: How to Increase Sales and Profits from CPO Vehicles

    Regular Price: $97.00

    Special Discount Price: $0.00

    Online Workshop!
    Air Date: Thursday April 7, 2016 at 1pm Eastern and 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes

    How technology can help beat the competition in Certified Pre-Owned Market

    The importance of the Certified Pre-Owned (CPO) business is undeniable. But as we all know by now, because of Internet-based selling platforms, used vehicles are no longer unique… they have become a commodity. And winning against the competition for these sales has more to do with getting to the customer quickly, with more impact and at the right market-determined price.

    Visit with Jim Flint as he reveals some technology nuggets that can help you compete successfully for CPO customers and sales.

    Key Presentation Takeaways:

    Utilize technology to yield improved visibility and profits
    Set up a VDP Filter (Vehicle Detail Page) through Google Analytics
    How to dynamically showcase CPO inventory on Google
    Utilize VDP enhancements through inventory images
    Reset the market's bottom pricing each week
    …and the "Dirty Little Secret" about CPO

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  9. DKC3 Kevin Baumgart: Tips on How and Why to Hire Millennials (Gen Y) for Your Auto Group or Store

    DKC3 Kevin Baumgart: Tips on How and Why to Hire Millennials (Gen Y) for Your Auto Group or Store

    $97.00

    Online Workshop
    Air Date: Thursday March 17 at 1pm Eastern and 10am Pacific
    Featuring: Kevin Baumgart
    Program Length: 60 Minutes

    Born in the last 20 years of the 20th Century, this generational cohort presents both opportunities and challenges for today's auto groups. Get some advice and guidance from a pro!

    As the market gets increasingly competitive, the only true differentiator left in the retail business is the staff you put in front of your customers. Learn how to identify, hire, and retain the workforce required to compete.

    In this session Hireology’s Kevin Baumgart will share the latest research on hiring Millennial and GenY employees, and explain the what, how, and why of staffing your dealership to compete now and in the future

    You will:

    Understand what makes Millennials so different and what they look for in a career
    Learn how to "screen" people that do not have any "car" experience
    Discover creative ways to source and attract top-tier talent for your organization
    Explore real world examples of dealerships successfully employing Gen Y

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason! Learn More
  10. DKB4 Stefan Drechsel: Independent Auto CRMs vs. DMS CRMs?   How to Make an Informed Choice… Which is a Better?

    DKB4 Stefan Drechsel: Independent Auto CRMs vs. DMS CRMs? How to Make an Informed Choice… Which is a Better?

    $97.00

    (Recorded Online Workshop)
    Original Air Date: Thursday February 25, 2016
    Featuring: Stefan Drechsel of The Paul Gillrie Institute
    Program Length: 60 Minutes

    CRMs are a vital part of your sales and customer relationship efforts. But they also have many moving and interrelated parts…making choices difficult to analyze…

    There is little argument… today's dealership sales environment demands a good functioning CRM that works and plays well with your other systems and your staff.

    It can get very confusing for a non-technical person to judge where the best choice lies. Should you look to independent CRM providers… or stick to the CRM offered by your DMS vendor?

    Stefan Drechsel offers some his expert guidance via this workshop.

    You will learn:
    •The Key items and attributes to consider in a CRM
    •What CRM vendors are in your market and how do they differ
    •When to stick with your DMS provider's CRM…when not to…
    •What questions to ask…what answers to demand

    SUBSCRIPTION OPTION:
    You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $400 more than the price of this program, you get it all for a period of one year! That is a total of just $497 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $400 paid for this upgrade - for any reason!

    Learn More

Items 61 to 70 of 270 total

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