Welcome to DealersEdge

Recorded Webinars

DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
800.321.5312   Memberservices@Dealersedge.com
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  1. Hands-On Techniques to Make Your Dealership Website SEO Compliant

    DCD1 Hands-On Techniques to Make Your Dealership Website SEO Compliant

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 1 hour 58 minutes

    How to update dealership Web sites on platforms like Dealer.com, ADP, XI Group, DealerOn and others - If you are using another platform, submit your vendor and Brian will endeavor to include examples of editing techniques especially for you Even when your vendor does not allow direct access to META data - Brian will demonstrate how to create a work order to send to your vendor to update your META data In addition, Brian will demonstrate how these simple changes can help expand your search visibility.

    PURCHASE OPTION:
    Limited Time Only! For just the cost of one recorded webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!!

    Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation. Learn More
  2. How To Squeeze More Value from Your DMS

    DCD3 How To Squeeze More Value from Your DMS

    $298.00

    (Recorded Webinar)
    Presenter: Wayne Youngs
    Original Air Date:
    Program Length: 1 hour 33 minutes

    Regardless of whether dealership sales are up or down, every month there is one constant - the bill from your DMS provider - a significant "Cost." But you can't run your dealership without the technology. So the DMS does provide a "Benefit." The difference between the "Cost" and the "Benefit" of the DMS is its "VALUE" to the dealership. Wayne Youngs will employ his vast experience to demonstrate how you can attack the costs, while still improving the benefit side of the equation. To put it more directly - He will show you how to get more out of your DMS and thereby maximize its value to you and the dealership! Learn More
  3. How to Use Blogging and Social Networking to Promote Your Dealership

    DCE1 How to Use Blogging and Social Networking to Promote Your Dealership

    $298.00

    (Recorded Webinar)
    Presenter: Brian Pasch
    Original Air Date:
    Program Length: 2 hour 05 minutes

    Presenting free and low-cost tools and techniques for employing "Blogging" and "Social Networking" platforms to build organic search results for your dealerships Website. Most of you already know that effective use of blogging and social networking can drastically and immediately improve your visibility on search engines. You just may not be familiar with the basics of how to get started.

    * Which free Internet Blogging platforms are best?
    * Which Social Networking sites should I employ?
    * Just how to I get started?
    * Are there secrets about how and what to write?

    Brian will remove the mystery and get you on your way to exploiting this relatively new and virtually cost-free method of promoting your dealership and reaping increases in organic Internet sales leads. Spend just 2 hours with Brian and you are guaranteed to come away with an easy-to-follow action plan for employing these new digital marketing tools in your dealership. It's easier than you think! Learn More
  4. Business Math for Parts Managers

    DCE3 Business Math for Parts Managers

    $298.00

    (Recorded Webinar)
    Presenter: Mike Nicholes
    Original Air Date:
    Program Length: 1 hour 26 minutes

    The times demand that Parts Managers, General Managers, CFOs and Dealers know how to analyze their parts business to effectively forecast and plan net profit improvements. Set aside 90 minutes to spend with Mike Nicholes as he takes you step-by-step through the whys and hows of his list of Critical Measurements and Key Indicators. 2009 is a crazy year in the auto dealership business. Not only do you have to contend with the uncertainty of working through difficult economic conditions, now many are wondering if they will survive the cut and still be in business after 2010. Plan for Success! But, if yours is a well-run store, your prospects for survival are already good. Smart dealers and managers are planning right now not only for survival, but the opportunity to win big once the recovery is in full swing. To achieve success in the face of this challenge, you need the analytical tools to guide your decision making. You could just throw some numbers on a spreadsheet and then hope for the best - or - you could do your homework and produce truly meaningful forecasts and business plans. If you would like some help in mastering the math behind the spreadsheets - then an hour or two with Mike Nicholes is what the doctor ordered. Learn More
  5. Jeff Sacks: Ideal Pay Plans for General Managers

    Jeff Sacks: Ideal Pay Plans for General Managers

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Live Thursday, January 26, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Jeff Sacks
    Program Length: 60 Minutes
    SKU: DLA4

    How to Strike the Right Balance of Reward, Motivation and Stability

    Jeff Sacks has been studying and refining dealership pay plans for decades. He is also recognized as the premier trainer of General Managers having instructed 1000+ on the skills and talents needed to be successful in this demanding role.

    In this session, Jeff will examine how to formulate an Ideal Pay Plan for General Managers.

    Jeff will explore:

    The Attributes of truly great General Managers - profiling the best of the best
    The Tasks of the General Manager - the daily, weekly, monthly focus points leading to success
    The Objectives of the General Manager - defining the goal and measuring success
    How to blend specific metrics into a pay plan that will drive dealership profitability and sustainability. Learn More
  6. Ray Branch: Effective Labor Rate Control and Management… The Art & The Science

    Ray Branch: Effective Labor Rate Control and Management… The Art & The Science

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday March 23, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Ray Branch
    SKU: EJA1

    Discover a plan and a painless process to significantly improve your Customer Pay ELR - Effective Labor Rate! Small almost invisible adjustments with huge bottom line impact!

    Ray will be sharing knowledge to help the Service Manager meet their #1 responsibility to the dealer… PRODUCE ROI! Learn the formula for immediate and significant ELR improvement. You can make relatively small and almost invisible-to-the-customer changes in labor pricing that would result in an increase to your Effective Labor Rate (ELR) of $6 or $7 in just 30 days.

    Sounds almost too good to be true doesn't it. But listen in to this DealersEdge Workshop and Ray Branch will both prove it to you and show you how.

    "Professor" Branch has studied this concept for over 20 years and in the process has performed a forensic analysis on over 50 million dealership Customer Pay Repair Orders. This analysis takes each RO through more than 120 complex calculations generating more than 80 Key Performance measurements. The results are nothing short of amazing and very revealing.

    You will learn:

    The real definition of "Effective Labor Rate"
    More than 12 specific ELR improvement techniques
    About the Visibility Pyramid - ELR fully explained
    The science of Flat Rate Frequency Utilization
    How to control the up and down swings in your customer paid ELR
    The powerhouse concept of “Opps vs. Dones”
    Learn the formula for immediate and significant ELR improvement. Learn More
  7. Kevin Baumgart: Focusing on Talent Management to Improve Dealership Operations

    Kevin Baumgart: Focusing on Talent Management to Improve Dealership Operations

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday, May 11 2017
    Featuring: Kevin Baumgart
    Program Length: 60 Minutes
    SKU: DLE2

    Buyers have Changed… Your People Need to Change Too to be Successful… How to Hire Winners.

    It’s no secret that the key to your success relies heavily on the quality of the people you hire and manage.

    That basic truth has not changed, but as so many have been telling us for years, as generational cohorts come into their own, the needs, desires, habits and preferences of people have definitely changed. “That’s not your car buyer’s father in the showroom!”

    To keep pace, you need to hire and manage to match this new reality. You need to hire winners!

    You Will Learn:

    How more enlightened “people strategies” will improve dealership operations and profits
    How to identify the shifts in the labor market and how best to attract the best available talent
    About small team implementation and a sample organizational structure
    How to use “Career Pathing & Planning” for both sales and fixed ops staffing
    About sample pay plans that will address needs of younger generations Learn More
  8. Joni Stuker with Ryan Bongard Internet Ups:  Guiding the Prospect from Email to Phone to Your Showroom

    Joni Stuker with Ryan Bongard Internet Ups: Guiding the Prospect from Email to Phone to Your Showroom

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday, May 4 2017
    Featuring: Joni Stuker with Ryan Bongard
    Program Length: 60 Minutes
    SKU: DLE1

    A practical guide to keep your prospects "in the net" until you can greet them on the showroom floor.

    An alarming number of Internet prospects, up to 95% by some estimates, never make it into the showroom. Some aspect of the experience turns them off to your dealership.

    All too often it is the e-mail-to-phone transition that is the dead end to the sale!

    Converting online shoppers to showroom customers requires specially-designed processes and a well-developed skill set.

    Joni Stuker of Owner Connect has developed just such a game plan for auto retailers and she will share it with DealersEdge members during a special presentation.

    You Will Learn:

    The 10 Steps for Setting a Showroom Appointment using both inbound and outbound contacts
    How to create and use professional scripts to support your game plan
    The Essential Elements for building your value story over the phone
    Methods for staying in control of the call
    The deal breakers and how to overcome
    Telephone introductions that engage prospects and encourage questions that lead them to your showroom. Learn More
  9. Brooke Samples: How to Detect and Prevent Internal Theft

    Brooke Samples: How to Detect and Prevent Internal Theft

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday June 22 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Brooke Samples
    Program Length: 90 Minutes
    SKU: ELF4

    It is almost always the long-term and very trusted employee that ends up stealing the most. Common sense detection and prevention techniques…

    We all would like to think that this type of horror and disappointment won’t happen here… to us! But it is that very trust that makes you vulnerable. Let’s get a handle on this before it’s too late!

    Unfortunately, we have learned that, given the opportunity, some dealership employees (even those who are long term valued team members… and seemingly very loyal) can and will steal. And sometimes they can be “good people” just caught in a bad situation.

    Now… Which ones? And how do you stop this before temptation gets the better of them?

    You Will Discover:

    2 most important steps you can take today to reduce opportunities for employees to steal
    In which dealership departments are you most likely to find theft and/or embezzlement
    Why your most trusted and long-term employees should receive even greater scrutiny
    How to identify theft/risk areas and how to prioritize countermeasures
    How to stop the losses and save good people from self-destruction Learn More
  10. Stefan Drechsel: New Electronic Service Department Applications. What You Need to Know

    Stefan Drechsel: New Electronic Service Department Applications. What You Need to Know

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday July 13 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Stefan Drechsel of The Gillrie Institute
    Program Length: 60 Minutes
    SKU: DLG2

    Service Scheduling and Appointments, Tablet-Based Walk Arounds, Electronic Multi-Point Inspections… What works? What doesn’t? What’s Worth the Price?

    When it comes to using new technology to make the service department process more efficient and effective, there are a lot of choices. New applications seem to pop up every day.

    Get current data and expertise on these systems from the pros at The Gillrie Institute.

    Before You Spend, Find Out:

    What applications and providers are dealers using? Successfully? Results?
    How satisfied are dealerships with both the applications and vendors?
    What’s next? What is coming down the pike in terms of service department automation? Learn More

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