Recorded Webinars

(Recorded Webinar)
Original Air Date: May 16, 2013
Presenters: Mike DelGiudice & Lisa Reynolds of Crowe Horwath, LLP
Program Length: 95 minutes

Smart Phones, Tablets, Lap Tops, Employee Devices, Open Wireless Connections, Cloud Data Storage and Access, Employee Installed Software and Apps…and the list goes on!

Where you are vulnerable and how to safeguard your systems!

Those who would invade your systems to steal data and otherwise do you harm have multiple opportunities to work their evil in your dealership. Data security can no longer be treated as an after-thought. Careful and complete planning for data and systems security is a must!

Our presenters for this Webinar are members of the Crowe Horwath LLP professional staff specialising in working with auto dealers and their IT needs and security.

You will learn:

Where we are and where we are going in the world of dealership technology
The most critical IT risks facing your dealership today
How to implement internal controls to manage these risks appropriately
What your fellow dealers are seeing and doing about managing technology risks

SUBSCRIPTION OPTION:
You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $149 more than the price of this program, you get it all for a period of one year! That is a total of just $447 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $149 paid for this upgrade - for any reason! Learn More

(Recorded Webinar)
Original Air Date: May 9, 2013
Presenter: Sidney Haider of izmocars
Program Length 100 minutes

Still un-tapped by most dealerships - Accessories are a $30+ Billion Market! How to get in the game. Some dealers bag an extra $500 to $1,000 gross profit per unit.

Sidney Haider comes to this Webinar topic not just from izmocars, but from hands-on dealership experience where capturing accessory sales was developed into an art form…a very profitable and successful art form. Sidney will share what he sees as the Best Practices for selling accessories in the dealership environment.

You will learn:

The presentation methods that work best in a digital dealership age and what to avoid
A new staffing template based on each employee's role in selling more accessories
Processes for moving the sale forward depending on where the customers engage
How to test your product mix for effective selling
The right pricing strategies
Pay plans to motivate the key players

SUBSCRIPTION OPTION:
You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $149 more than the price of this program, you get it all for a period of one year! That is a total of just $447 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $149 paid for this upgrade - for any reason! Learn More

(Recorded Webinar)
Original Air Date: May 2, 2013
Presenter: Jennifer Suzuki of eDealerSolutions
Program Length: 80 minutes

Tips, Scripts and Templates for following up with unsold and otherwise cold Sales Leads.

Even the best Internet sales reps only close about 10 percent of their Internet leads. According to expert Jennifer Suzuki that huge pile of now 'cold' leads still has some live…if you go about it with the right process.

Join Jennifer for a special DealersEdge Webinar offering an informative discussion on how to capture those folks who just can't seem to make up their minds.

You will learn:
How sales people, BDC reps and managers can build and develop their own emails, phone scripts, and voicemails for effective follow up of cold leads.
A process for each of the 3 types of follow ups…for 'walk ins', for 'Internet leads' and for 'phone ups' - that either did not show up for an appt. or did not buy after visiting the dealership
Phone scripts and email templates that you can use for all three to increase be-backs, appointments and sales
A strategy for keeping the prospects interested without being too invasive or aggressive.

SUBSCRIPTION OPTION:
You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $149 more than the price of this program, you get it all for a period of one year! That is a total of just $447 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $149 paid for this upgrade - for any reason! Learn More

(Recorded Webinar)
Original Air Date: April 25, 2013
Presenter: Clayton Stanfield, Manager of Dealer Training at eBay Motors
Program Length: 90 minutes

A part or accessory sells every second on eBay Motors and in Q1 2013 mobile devices now account for 500,000 sales per week. eBay Motors’ Clayton Stanfield will bring us up to date on the best practices of the biggest online sellers of parts and accessories.

You will learn:
How to get from a “crawl to a run” when selling parts on eBay Motors
Best practices for growing your parts & accessories business online
How mobile technology is revolutionizing the P & A business
Pictures, pricing, and product – what works best online
Measurements and adding value

SUBSCRIPTION OPTION:
You can upgrade your Webinar or Recording purchase to a single-person 1-year subscription, allowing you full NO-ADDED CHARGE access to all future Live Webinars (45+ per yr) and our online library of over 160 Recordings of past programs. For just $149 more than the price of this program, you get it all for a period of one year! That is a total of just $447 for your single-person subscription (Season Ticket) including this program. You are free to cancel at any time during the first six months and receive a refund of the additional $149 paid for this upgrade - for any reason! Learn More

DGD3 Brooke Samples: What Fixed Ops Mgrs Need to Know about the Financial Statement and Analytical Reporting

(Recorded Webinar)
Original Air Date: April 18, 2013
Presenter: Brooke Samples of Profit Blueprints, LLC
Program Length: 90 minutes

No one has more control of reaching higher Net Profits than you, the fixed operations managers, do. Reach the Net Profits you desire by learning how to quickly analyze your own monthly financial statement and to then take the necessary actions.

Over her career as a Dealer Group Controller and as Consultant with Lloyd Schiller’s Dealer Service Corporation and NCM Associates, Brooke Samples has analyzed over 14,000 financial statements. In this Webinar, she will show you how to interpret your information, and then how to apply real world actions based on the results.

You’ll learn to:
•Identify the key profitability accounts for Fixed Operations
•Calculate your Profit Potential using benchmarks and simple formulas, plus the actions to take to make large improvements
•Understand how some accounts may impact positively or negatively other accounts
•Recognize when Too Good is Too Good
•Determine if you are staffed for maximum profits and for future growth
•Calculate the days of supply for key assets and actions to take when they are out of line
•Create your own monthly tracking spreadsheet
•Prioritize your action plans to set record Net Profits

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Original Air Date: April 11, 2013
Presenter: Steve Nickelsen
Program Length: 90 minutes

The impact of the massive Generation "Y" is already making itself evident in your showroom. Adjust to the demands and preferences of Gen Y to attract and keep the best of this generational cohort.

Those who rely on old "command & control" strategies in the showroom will more than likely find themselves in a constant battle to recruit, train, compensate and manage the sales force of today and certainly of tomorrow.

Gen "Y" is having an impact today and it will only grow more intense as this generational cohort (80 million strong) dominates our culture and especially our business and management practices.

Visit with Steve Nickelsen as he examines the three main concerns of thinking auto dealers and sales managers. How to recruit, compensate and manage "Gen Y" sales staff.

You will learn:

Why "percentage of the gross" is not working as well as it used to
How you can balance the needs of newer "Gen Y" sales staff with the very different needs and expectations of older (mostly Boomers) staff members
Exactly what does motivate Gen Y and how does this differ from showroom management
Why this cohort does not respond to traditional "Help Wanted" ads - and some examples of what does work
Why this generational cohort may pose the most significant challenge to car dealers in decades

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Original Air Date: April 4 2013
Presenter: Adam Gillrie of Savvy Dealer
Program Length: 90 minutes

Get a handle on the confusing array of Internet marketing vendors servicing your dealership. Stop wasted duplications and inefficiencies. Learn how to audit this expense sector and save!

Today's digital marketing world results in the average dealer having between 20 and 50 different vendors supplying a sometimes confusing array of products and services. Duplication of effort and expense along with other inefficiencies result in huge over-spending.

In this Webinar, Adam Gillrie will give you the tools you need to audit your existing online marketing vendors and discover who is performing and who is not based on real metrics. Armed with this knowledge you can prevent overbilling and make sense of this confusing array of vendors and invoices.

You will learn:
How to measure the number of “legitimate” leads your vendors generate
Where to deploy your marketing dollars most effectively
Which FREE referral sources produce the best leads
Why those online “dashboards” don’t always tell you the whole story.
And more …

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Presenter: Charles Feuss, J.D. of Kilpatrick, Townsend & Stockton LLP
Original Air Date: March 28, 2013
Program Length: 100 minutes

Helping you unwind some of that red tape! What every dealer and manager needs to know about Employment Law to avoid costly and time-consuming errors.

What’s new in the area of employment law and the laws’ effect on car dealers? Quite a bit, actually: employee privacy, ADA and ADAAA issues, employee privacy rights, ERISA-related matters, social media in the workplace, FMLA leave, right-to-work laws, NLRB and EEOC activity, E-verify, wage-hour issues, background checks, and much more.

Join DealersEdge and Employment Law expert Charlie Feuss of Kilpatrick, Townsend & Stockton LLP for a roundup of recent labor and employment law updates for you and your management team.

What every dealership manager needs to know about:

Fair Labor Standards Act and service advisor overtime
Family and Medical Leave Act – When it applies and when it doesn’t
Lilly Ledbetter Fair Pay Act - Should you be concerned?
How far can you go in checking out job candidates?
And much more …

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More

(Recorded Webinar)
Presenter: Sandi Jerome of The Super Controller Group
Original Air Date: March 21, 2013
Program Length: 75minutes

Better understanding of the financial statement can help guide you to higher gross profit and more bottom line profit. Learn how…

The goal of every retailing department in the dealership should be to create more gross profit and then more bottom line net profit from that revenue. Sandi Jerome is a master at financial statement analysis and is well-versed in the misconceptions and information gaps that prevent many variable managers from achieving top-notch performance.

Join Sandi for this Webinar and…

You will learn:

The true difference between the Financial Statement Gross and the Sales Gross
Ways to prevent this difference in reporting
The Top Five Ways you "Lose" gross
All about "Adjusted Selling Gross" - understanding Variable Expenses
How to use the data to improve Net Profit - how to control Variable Expenses

PURCHASE OPTION:
Limited Time Only! For just the cost of one live webinar you can get exclusive 90 day access to EVERYTHING DealersEdge has to offer!! Your 90-Day VIP Season Ticket Pass will automatically renew after 90 days at the rate of $298 per quarter unless you contact Member Services at memberservices@dealersedge.com or 800.321.5312 to cancel. There is NO CONTRACT and you can cancel without penalty at any time with no further obligation Learn More