Welcome to DealersEdge

Recorded Webinars

DEALERSEDGE Welcome to DealersEdge
Advanced Managemnet Education for Top-Tier Auto Dealership Managers
800.321.5312   Memberservices@Dealersedge.com
To Return to the DealersEdge Home Page Click HERE 


All Recorded Webinars are available in Streaming Video, Download or Shipped DVD! 
Order a program and View it Instantly on your computer via the My Library feature.


Season Ticket Holders - Please Click HERE

To Learn More and Purchase A Season Ticket - Please Click HERE


Items 1 to 10 of 295 total

per page
Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

Set Descending Direction
  1. Steve Kwiatkowski: How to Create a Professional Image on the Service Drive… Become the Customer’s Trusted Advisor

    Steve Kwiatkowski: How to Create a Professional Image on the Service Drive… Become the Customer’s Trusted Advisor

    $0.00

    Free Entry Level Membership Included! Gain access to all LIVE DealersEdge Presentations as well as other discounts and specials! By Registering For This Workshop You Are Automatically Enrolled In Our FREE Entry Level Membership Program!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday August 17 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Kwiatkowski
    Program Length: 75 Minutes
    SKU: ELH3

    The key to securing a steady stream of service business… for NOW… but also for down the road … is to win the heart and loyalty of your current customers.

    It's not just about selling more service and making more menu presentations… It is about getting the customer to like and trust you! Researchers have found that customers make two immediate judgments about individuals and businesses…at the very first contact. Are you "Warm?"… and then are you "Competent?" Failure to get a high enough grade on either and you will fail to win repeat business.

    For most dealerships to win in the battle for service business, they need to re-think just what is happening on their service drives. Many, if not most, dealerships are allowing their service advisors to push customers and profits away… down the street and to your competitors. The good news is you can fix it!

    You will learn:

    What a professional service lane workflow (customer process) should look like
    How to identify gaps in your workflow…and what to do about it
    How to incrementally improve your process…and fatal errors to avoid
    How to educate service advisors and customers on the true value of proper maintenance…
    The single best improvement in customer retention that your advisors can make…and how to make it happen
    5 key elements need to become a Trusted Advisor to your customers
    Learn More
  2. Alan Haig: Mega-Trends Impacting Auto Retail Today… Highlights from the Haig Report

    Alan Haig: Mega-Trends Impacting Auto Retail Today… Highlights from the Haig Report

    $0.00

    Free Entry Level Membership Included! Gain access to all LIVE DealersEdge Presentations as well as other discounts and specials! By Registering For This Workshop You Are Automatically Enrolled In Our FREE Entry Level Membership Program!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday August 24 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Alan Haig, Founder & President of Haig Partners
    Program Length: 60 Minutes
    SKU: DLH4

    Maintaining the elevated level of profits enjoyed by new car dealers in recent years has become increasingly difficult. However, trends noted in the Haig Report also hold promise for tax relief, multiples and ROI. The party is not over yet!

    Join Alan Haig, Founder and President of the Haig Partners… a dealership buy/sell advisory firm… as he highlights the mega-trends that are having significant impact on dealership profits, valuations and ROI in 2017 and beyond.

    For many auto dealers, the impact of some of these trends is making business tougher… but Alan urges you to hang on, other pending tax changes could prove to be a huge valuation benefit to both buyers and sellers. He’ll explain!

    Alan will highlight:

    Macroeconomic Indicators- both the good and the not so good
    Light vehicle sales, inventories, incentives, lease penetrations, etc.
    The erosion of vehicle gross profits and dependence on F&I and Service to replace flagging bottom lines
    Trend for dealership expenses to grow faster than gross profits
    How potential tax changes can benefit both buyers and sellers… yes benefit!
    How dealers can grow in tougher times… the party is not over yet! Learn More
  3. Steve Nickelsen: In-House Process for Preparing Future GMs and Dealers for Your Auto Group

    Steve Nickelsen: In-House Process for Preparing Future GMs and Dealers for Your Auto Group

    $0.00

    Free Entry Level Membership Included! Gain access to all LIVE DealersEdge Presentations as well as other discounts and specials! By Registering For This Workshop You Are Automatically Enrolled In Our FREE Entry Level Membership Program!

    Visit VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday September 7 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen of Nickelsen/DealersEdge
    Program Length: 60 Minutes
    SKU: DLI1

    New alternative provides a “grow your own” approach to successfully identify and prepare “bench strength” to fuel group expansion and/or Dealer succession.

    “Growing other leaders from the ranks isn’t just the duty of the leader, it’s an obligation” -Warren Bennis

    If your auto group wants to grow, you need manpower at the highest levels to properly manage and advance your acquisition opportunities.

    And… if the CEO is looking toward retirement, or maybe just slowing down, preparing your successor is also an obligation.

    Learn how to:

    Identify the candidates with highest potential within your organization
    Utilize both in-house classroom learning and hands-on application
    Leverage in-house expertise and know how… teach your system
    Promote your auto group’s culture and standards throughout
    Nurture teamwork and cooperation throughout the group
    Create Game-Ready Bench Strength from your current management team Learn More
  4. Steve Nickelsen: Why So Many of the Dealer’s Truly Great Ideas Fail to Launch

    Steve Nickelsen: Why So Many of the Dealer’s Truly Great Ideas Fail to Launch

    $0.00

    SPECIAL FREE LIVE ONLINE WORKSHOP

    Workshop Info:
    Air Date: Live Thursday, April 27, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen
    Program Length: 30 Minutes

    If you are a Dealer or GM, there is no shortage of new concepts, ideas and strategies that could make your dealership organization better! Yet so many great ideas fail at the execution stage… WHY?

    I know this has happened to you! You return from a 20-Group Meeting or the NADA Convention… or maybe you read an article or book that inspires and enthuses you to bring a specific improvement to your auto group or store.

    But when you present this ‘great idea’ to your management team, they smile, nod, stifle a groan… then they hope if they just ignore you for a couple of weeks, it will all go away.

    Or maybe, they argue about the wisdom of trying something new. Any of this sound familiar…

    Lame Excuses: “Our customers are different and they will not like this.” “We tried that once and it didn’t work.” “We don’t have the time.” But if others have found this idea successful, is any of this valid? More than likely NOT.

    Visit with Steve for just 30 minutes and he will show you:

    Why so many improvement plans fail to execute in your dealership or group
    Why having great ideas and opportunities is not enough to move from theory to practice
    Why dealerships are a particularly difficult environment to bring about improvement and change
    Why you so often hear the same lame and uninspired excuses
    How an Executive Virtual Coach can provide the implementation muscle that takes your great ideas and opportunities and turns them into increased efficiencies and profits. Learn More
  5. Erik Nachbahr: New Spear Phishing Threats and Tips to Reduce the Risk of an Attack at Your Dealership

    Erik Nachbahr: New Spear Phishing Threats and Tips to Reduce the Risk of an Attack at Your Dealership

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday August 10 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Erik Nachbahr of Helion Technologies
    Program Length: 60 Minutes
    SKU: DLH2

    Hackers & Identity Thieves get more sophisticated… achieving trust via information found on Social Media- Auto dealerships are an attractive target.

    As more and more people have been alerted and cautioned not to click on email sent from someone they do not know, cyber criminals have sharpened their approach.

    Learn how this new version of Spear Phishing gets past your well-earned distrust of “strange email” by targeting social media-involved individuals within your auto dealer organization.

    Erik will explore:

    Social Media Spear Phishing - what it is and why dealerships are particularly susceptible.
    How cyber crooks can obtain and build familiarity with specific dealership employees and in the process, provide entry into your systems.
    Steps you can take to reduce the risk and prevent cyber intrusions.
    The importance of educating your employees to the dangers of Social Media Spear Phishing. Learn More
  6. Becky Chernek: How to Ride the Wave to Digital F&I Retailing

    Becky Chernek: How to Ride the Wave to Digital F&I Retailing

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Thursday, February 16, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Becky Chernek
    Program Length: 60 Minutes
    SKU: DLB3

    The F&I process in most dealerships has long been the bottleneck in the selling process resulting in more than a few unhappy and frustrated customers.

    Join F&I trainer and consultant Becky Chernek as she explores ways you can offer your customers an online financing choice. Learn what is available from many sources via this workshop.

    Options are many and can include simple "pre-qualification” up to the entire financing process - To successfully implement, you will have many choices to consider. Learn about them here.

    You will learn:
    About the expansion of online financing opportunities available to dealers
    About the current array of online financing products and vendors available to dealers
    How online financing can speed up the delivery process and enhance the buyer's experience
    How online financing offers can help you insulate the customer from other 3rd party providers
    How to create a Virtual F&I Manager alternative Learn More
  7. Jim Flint: How to Control Your Marketing & Ad Budget Using Moneyball Strategies

    Jim Flint: How to Control Your Marketing & Ad Budget Using Moneyball Strategies

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Live Thursday, February 2, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Jim Flint
    Program Length: 60 Minutes
    SKU: DLB1

    How to stop wasting precious marketing budget on Low-ROI efforts!
    Economists predict a mixed bag for 2017 car sales. We know this--competition is fierce, there's no room for wasted advertising dollars and there's no looking back as the game continues to change.

    It's time to break out of your "let's do what we did last year" marketing cycle and catch up to what's new and improved for 2017!

    Jim Flint--noted resource allocation specialist and architect of the Moneyball Factor for car dealers-- will provide guidelines and principles on how to:

    Lock into a successful marketing budget
    Utilize operationally minded metrics to guide your thinking.
    Price & market vehicles on your website to sell w/ maximized profits
    Improve Google Analytics tracking so it's easier for you and your sales team to win together. Learn More
  8. Chris Hill: Pay Per Click- How it Works- Basics of a Properly Managed PPC Campaign

    Chris Hill: Pay Per Click- How it Works- Basics of a Properly Managed PPC Campaign

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Online Workshop!
    Air Date: Thursday November 3, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Chris Hill of Aronson Advertising
    Program Length: 60 Minutes
    SKU: DKK1

    In the world of "Search" and even more so in the portion of that world know as "PPC", or Pay Per Click, the only constant is change.

    What you thought you mastered last year has undoubtedly changed and the true advantages go to those who keep their knowledge and skill current.

    That is the subject of this workshop presented by Chris Hill a PPC expert from Aronson Advertising in Chicago.

    Chris will feature real world updates on:

    What to expect from a properly managed PPC campaign
    Branded keyword search terms
    Dynamic used car PPC ads
    How PPC ads are graded, ranked and presented to a searching consumer
    The importance of "relevance" and "quality" scoring Learn More
  9. Don Tipton: How to Strap a Rocket to Your Service Department

    Don Tipton: How to Strap a Rocket to Your Service Department

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Tuesday October 18, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Don Tipton
    Program Length: 30 Minutes
    SKU: DKJA

    Don Tipton says that the average 12-technician service department can add over $600K in Gross Profit by effectively addressing 10 service operation pain points.

    Is it possible you are leaving this much money on the table in service?

    Visit with Donas he discusses his 10 Keys to an additional $600K.

    You will learn real world ways to:

    Increase the technician's available hours
    Improve production by identifying and reducing "lost time"
    Get control of Work in Process and Unapplied Labor
    Staff the Service Lane efficiently to maximize profit
    Attract and keep more service customers
    Raise the value per repair order Learn More
  10. Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    Steve Nickelsen: What Used Vehicles You Should Inventory to Maximize Sales & Profits

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Online Workshop!
    Air Date: Thursday Spetember 22, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen of Nickelsen/DealersEdge
    Program Length: 30 Minutes
    SKU: DKI4

    If you do not have the vehicles your used car customers want… it's obvious that you are just not going to make the sale… somebody else will!

    Most dealerships have today's sophisticated used car marketing tools… tools like vAuto and others… yet many still do not maximize their sales by actively stocking the vehicles that history and market data dictate. This is your chance to learn how!

    You will learn:

    The secret of assembling the right used vehicle inventory
    Why Steve says - "It's NOT about what you THINK will sell…. It's about the data!"
    Why most dealers should do LESS business with wholesalers
    How to use market data to alter your view of what you CAN sell
    What your own sales history and surrounding market data can to improve your used car performance.
    Learn More

Items 1 to 10 of 295 total

per page
Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

Set Descending Direction