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MNC4 | Workshop Executive Summary | How Auto Dealers are Benefitting from “Ride-Share” Drivers

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Brian Benstock, General Manager and Vice President of Paragon Honda and Paragon Acura

Just go to any airport or city center and Uber, Lyft and Via drivers, (much to the distress of medallion taxi services) are doing a brisk business.
Past DealersEdge workshops have dealt with the legal and disruptive aspects of ride sharing services however the Cox Automotive 2018 Automotive Evolution of Mobility Study found that only two-percent of franchise dealers see mobility as a threat to their current businesses.
But what of the other 98% of owners? For many, ride-sharing is still not on their radar, but some are just waking up to the opportunities for the plus business that can be realized by focusing on, and catering to, ride-share drivers. Brian Benstock reveals how his dealerships have been winning plus business from this relatively new class of vehicle owners. They have special needs and you can profit by being their supplier.

MNC4 | Workshop Executive Summary | How Auto Dealers are Benefitting from “Ride-Share” Drivers

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