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MMK2 | Workshop Executive Summary | 7 Point Checklist for CRM Choice & Due Diligence

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Stefan Drechsel, Marketing Director of the Gillrie Institute, joined us for an online workshop with an update on the Gillrie Survey about dealership CRM satisfaction. Th e Gillrie Institute is an advisory fi rm that helps dealers evaluate DMS, CRM, phone and other technology choices to save money and negotiate favorable terms that yield effi cient specifi cation and confi guration. Stefan has extensive experience in marketing management and with his expertise in technology and service marketing he helped launch the Gillrie Institute’s Phone System, CRM, and Th ird Party Consulting services. Stefan also manages Gillrie seminars and market research projects. He recently wrote the NADA guide to CRM and just initiated the biggest satisfaction survey about dealership phone systems ever.

MMK2 | Workshop Executive Summary | 7 Point Checklist for CRM Choice & Due Diligence

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$59.00