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MLG2 | Workshop Executive Summary | New Electronic Service Department Applications & What You Need to Know

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On July 13, 2017 Stefan Drechsel, Marketing Director of the Gillrie Institute, joined us for an online workshop with an update about the state of Service Department technologies and applications discussed what works, what doesn’t and what is worth the price. Th e Gillrie Institute is an advisory fi rm that helps dealers evaluate DMS, CRM, phone and other technology choices that save money, negotiate favorable terms that result in effi cient specifi cation and confi guration. Stefan has extensive experience in marketing management and with his expertise in technology and service marketing he helped launch the Gillrie Institute’s Phone System, CRM, and Th ird Party Consulting services. Stefan also manages Gillrie seminars and market research projects. He recently wrote the NADA guide to CRM and just initiated the biggest satisfaction survey about dealership phone systems that has ever been done. Th is report is a summary of Stefan’s comments and suggestions. ……….see Stefan’s Contact Details on the last page.

MLG2 | Workshop Executive Summary | New Electronic Service Department Applications & What You Need to Know

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