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MJB3 | Workshop Executive Summary | HABITS AND PRACTICES OF THE EXCEPTIONAL SERVICE ADVISOR

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Don Tipton, President and founder of DTC Retail Consulting

Service Advisors are one of the most visible yet oft en one of the most overlooked positions in the dealership. Th ey see more customers than almost anyone and therefore have the greatest opportunity to win friends or make enemies. Because of their signifi cant impact on the bottom line the advisors are one of the most critical positions in the store. Get it right and life is good! But get it wrong and it seems like a never ending river of woe. So how do you fi nd and recruit the right person who will succeed in creating loyal customers and contributing to the bottom line? What qualities does the Exceptional Service Advisor exhibit and can you turn an average advisor into an exceptional one?

MJB3 | Workshop Executive Summary | HABITS AND PRACTICES OF THE EXCEPTIONAL SERVICE ADVISOR

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