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Workshop Executive Summaries

DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
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  1. MFH2 GOOGLE’s penguin update and its effect on dealership seo results

    MFH2 GOOGLE’s penguin update and its effect on dealership seo results

    $39.00

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    Google is constantly changing the search ranking algorithms! Recent changes may have dropped your website's rankings and understanding the Penguin Update will go a long way toward bringing your SEO strategy up-to-date! Learn now…

    Everyone wants top-of-page-one search results. Since most people never look at anything past the first few listings, this placement is of utmost importance to your success. But as soon as Google re-writes their search algorithms, an army of online marketers are looking for ways to game the system.

    Of course, this sets off a never-ending string of future Google algorithm changes…trying and succeeding to keep one step ahead of what some have called "unnatural" search results.

    BUT - even the innocent can get caught in this net and find that their previously well-performing website has now dropped to page two or worse.

    The dust is settling around Google's new Penguin Update. We will discuss Google's Penguin Update and what you should be looking for and doing to help maintain page-one search result. Learn More
  2. MFI1 Tips for Safeguarding your DMS after FTC Acts Against Georgia Car Dealer Because P2P Software Exposed Consumer Data

    MFI1 Tips for Safeguarding your DMS after FTC Acts Against Georgia Car Dealer Because P2P Software Exposed Consumer Data

    $39.00

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    Using Federal Privacy laws and Safeguard regs, the FTC has finally honed in on auto dealers and the mountain of consumer data available in their systems. "Peer-to-Peer" software, often installed by unwitting employees, is central to the breach and enforcement.

    Learn what you can do to protect against similar enforcement and to protect your customer's privacy and data.

    Federal laws and regulations aimed at safeguarding critical consumer data have been around a few years. Newer to the scene is the growth of P2P, file sharing, software applications. The Georgia dealer recently in the news was found to have P2P software on dealership work stations and this led to having private customer information for 95,000 consumers unknowingly available online.

    The critical data made available included names, addresses, Social Security Numbers, dates of birth and drivers license numbers! Ouch! Learn More
  3. MFI2 Hiring Winners The Pre-Employment Process and Picking the Right Candidate

    MFI2 Hiring Winners The Pre-Employment Process and Picking the Right Candidate

    $39.00

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    Pre-Employment is the time to really get to know the candidate - Learn from what they tell you and what they want to hide.

    As auto dealers enter into a year that promises an accelerating recovery, many of you will be in the market for some new talent. Just in case you might be a little rusty when it comes to interviewing and then checking out applicants, labor attorney Penny Phillips J.D. will be with us to discuss the pre-employment process with an eye toward what you can and cannot do legally.
    Learn More
  4. MFJ1 Twitter for car dealers 101: How to generate site traffic and leads

    MFJ1 Twitter for car dealers 101: How to generate site traffic and leads

    $39.00

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    A primer on how to employ the marketing magic of Twitter to drive more traffic to your dealership Website- creating more sales and service leads.

    If you are struggling with how to employ Twitter in your dealership marketing and promotion plans then this Webinar is for you. Attend this session and you will have some great ideas about how to get started and then once up and running, how to use this remarkable marketing tool to capture and keep your customers. Learn More
  5. MFJ2 Affordable Health Care Act Implementation for Car Dealers: What you should be doing right NOW!

    MFJ2 Affordable Health Care Act Implementation for Car Dealers: What you should be doing right NOW!

    $39.00

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    Now that the Supreme Court has acted, the complex phase of implementation of this massive legislation will roll on. That means a number of deadlines that auto dealers need to be aware of and making sure you are in compliance. The penalties can be stiff!

    Like it or not, the US Supreme Court has upheld the constitutionality of the Affordable Care Act so the Health Care Reform Act will be implemented as planned. Some provisions of the new law are already in effect and others, like the implementation of state health insurance exchanges, go into effect on January 1, 2014, there are many other requirements that car dealers need to be aware of and act on as early as October 1, 2012 and continue through 2013. Learn More
  6. MFK1 Car Dealers And THE FAMILY AND MEDICAL LEAVE ACT

    MFK1 Car Dealers And THE FAMILY AND MEDICAL LEAVE ACT

    $39.00

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    How to guard against alarming increase in FMLA lawsuits

    Employee lawsuits against employers over the provisions of the Family and Medical Leave Act have been growing at an alarming rate. The burden, as with most federal government mandates, falls on the employer to know what the law requires and how best to comply. However, many employers are finding themselves blind-sided by a growing and aggressive trend in lawsuits related to this law. in this area and will spell out for you the dangers to auto dealers and how to best position your dealership against the possibility of costly litigation. Simple steps taken now can greatly reduce your potential liabilities. Learn More
  7. MFL1 Labor Law Basics for Dealership Managers

    MFL1 Labor Law Basics for Dealership Managers

    $39.00

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    Every day dealerships get caught up in costly disputes involving the minutia of the many labor laws. And then changes in the laws – ADA, FMLA and FLSA can add to the confusion. Jed will share with us some practical ideas about how dealership managers can be fore-armed for costly and time-consuming employee or government disputes. Here’s one to consider: What should a sales manager do if a salesman refuses to work on Saturdays or Sundays for religious reasons? Learn More
  8. MFL2 internal Controls -  Key to Mitigating Ttheft Risks For Auto Retailers

    MFL2 internal Controls - Key to Mitigating Ttheft Risks For Auto Retailers

    $39.00

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    Failing to be alert for employee schemes to embezzle or otherwise steal from the dealership can be not only costly - It's embarrassing! Find out what to look for… Learn More
  9. MGA1 2013’s Top Twenty Legal Trends for Automobile Dealers

    MGA1 2013’s Top Twenty Legal Trends for Automobile Dealers

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    1. Dealer Legal Strategies in a Year of Remarkable Turbulence, Uncertainty, Political
    Rancor and, Perhaps, Opportunity or Turnaround (NR)
    2. Coping with Franchisor Strategies: Revving up on Facilities, Pressures, and Incentives;
    The Two-Tiered Pricing Challenge (1)
    3. A Key Developing Area to Watch: The “Fiduciary Relationship” (NR)
    4. Economic and Regulatory Trends and Domestic Political Uncertainties That Impact
    the Legal Rights, Strategies, and Decision-Making of Auto Dealers in America. What
    a Dealer Needs to Consider in Strategic Planning During a Time of Uncertainty;
    Consumerism. (1)
    5. Involuntary Franchise Terminations, Termination “Threats,” Brand “Withdrawals,”
    “Pressured” Buyouts, Financially-Driven Resignations, Consolidations, and Rights of
    First Refusal (4)
    6. Coping with Daily Challenges of the Law: The Legal Audit Checklist (5)
    7. Alternate Dispute Resolution (ADR) (12)
    8. Taxes (6)
    9. Privacy Concerns and Identity Theft (7)
    10. Environmental Regulation Explosion (19)
    11. Internet Marketing (8)
    12. Buying and Selling Dealerships: Factory “Stealth” Conditions; Right of First
    Refusal: The Threat (9)
    13. Living with the Threat of Terror, Unrest, and Natural Disasters: Doing Business in an
    Era of Constant Vigilance (10)
    14. Credit Chaos: Floorplans and Other Credit Stress Points for Dealers: GM, Chrysler.
    Where Are the Non-Captive Lenders? (11)
    15. Workforce Issues: Employee Rights and Benefits, an Activist NLRB, the Prospect of
    Unionization (Card Check and Mandatory Arbitration), and Health Care Legislation (13)
    16. Audits of Incentive or Warranty Claims: Dealer Beware (14)
    17. Customer Satisfaction: CSI vs. Reality (15)
    18. Retail Reimbursement for Warranty Work and Parts (16)
    19. Encroachment (Protest Laws) (17)
    20. Minority and Female Representation (18) Learn More
  10. MGA2 HOW TO READ AND ANALYZE A DEALERSHIP FINANCIAL STATEMENT

    MGA2 HOW TO READ AND ANALYZE A DEALERSHIP FINANCIAL STATEMENT

    $39.00

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    Learn how dealers, GMs & their CPAs read the financial statement for your department. Knowing what they look for will better equip you for department improvement. Learn More

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