Welcome to DealersEdge

Workshop Executive Summaries

DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
800.321.5312   Memberservices@Dealersedge.com
To Return to the DealersEdge Home Page Click HERE 


All Recorded Webinars are available in Streaming Video, Download or Shipped DVD! 
Order a program and View it Instantly on your computer via the My Library feature.


Season Ticket Holders - Please Click HERE

To Learn More and Purchase A Season Ticket - Please Click HERE


Items 11 to 20 of 174 total

per page
Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

Set Ascending Direction
  1. MEK1 BEST PRACTICES FOR BUILDING YOUR BUSINESS DEVELOPMENT CENTER

    MEK1 BEST PRACTICES FOR BUILDING YOUR BUSINESS DEVELOPMENT CENTER

    $39.00

    PDF Download

    Why your Biz Dev Center is not living up to expectations and how to fix it

    Long ago dealers accepted the concept of a Business Development Center or call center. But for many, something happened along the way to dampen that interest. Many have been abandoned the concept, while others limp along in some state of mediocrity. But for a few, the Biz Dev Center remains a vital component to their sales and marketing strategies. Joni Stuker a pioneer in the creation of this concept in the dealership environment brings us 7 ways your call center is missing profit opportunities and how you can re-tool your efforts for big bottom line improvements. If you want to get your Business Development Center back on track, this Webinar is for you! Learn More
  2. MEK2 NEW APPROACHES TO RECRUITING, SELECTING, AND TRAINING DEALERSHIP STAFF

    MEK2 NEW APPROACHES TO RECRUITING, SELECTING, AND TRAINING DEALERSHIP STAFF

    $39.00

    Effective new ways to staff-up for an expanding new car market

    You would think that with unemployment still high, filling those sales positions in your showroom would not be a problem. And indeed, if all you need are warm bodies, they are not hard to find. But to truly capitalize on a rising demand for cars and trucks, you don't need just bodies; you need sales candidates that will be better-than-average, skilled performers with personalities that fit well with your culture. Steve Nickelsen tells us that more than half of the dealerships he comes in contact with are understaffed relative to their sales objectives. So, where do you find the perfect fit for your sales staff? What selection process should you employ? And then, how to you hire and train these new players efficiently so that they can start helping you meet those objectives? How do you get them up to speed quickly and then keep them in your employ? Get all the answers here. Learn More
  3. MEL1 BRIAN PASCH: UNDERSTANDING THE CAR SHOPPER’S ZERO MOMENT OF TRUTH (ZMOT)

    MEL1 BRIAN PASCH: UNDERSTANDING THE CAR SHOPPER’S ZERO MOMENT OF TRUTH (ZMOT)

    $39.00

    PDF Download

    Today the buying decision point almost always occurs months ahead of the visit to the dealer. How to align your marketing/advertising budget with this new car shopping reality.

    Traditional advertising strategies for Auto Dealers just do not work anymore. No longer can you rely on stimulating demand via traditional advertising messages to put more “ups” in the showroom.

    Traditional advertising still plays a role in “stimulating” the demand, but the next step is not a visit to the showroom. The next step is online research – with its many facets. If you pass this test, you have a better chance of seeing that car shopper in your dealership. Fail and they will buy from a more-savvy competitor. This is the Zero Moment of Truth (ZMOT).

    Learn how you can restructure your marketing strategies to win the customer at ZMOT. Learn how to re-think and reform your advertising budget in light of these new realities.

    You will also learn:
    Why the traditional method of stimulating sales with traditional advertising is not getting the job done in an Internet-dominated world
    How some dealers are spending thousands on advertising each month just to convince car shoppers NOT to do business with them and how this can be changed
    How you can invest in online strategies and assets that will in send the customer to your showroom – ready to buy.
    How to organize a ZMOT-influencing marketing strategy in your dealership or group
    The 10 Steps to a successful ZMOT Strategy in your dealership
    How understanding the ZMOT will lead you to restructure your advertising budget for improved results
    How to get organized to beat your competition and bring the in-market car-shopper to your showroom. Learn More
  4. MFA1 Suggestions for integrating smart phone technology into your dealership marketing

    MFA1 Suggestions for integrating smart phone technology into your dealership marketing

    $39.00

    PDF Download

    A business plan to utilize Smart Phones to reach more customers for sales and service

    If it seems like nearly everyone has one of these mobile devices it’s because nearly everyone does. And they use them! 81 million smart phones are now in use. 68.7 million people consider themselves frequent texters. 97% of text messages are opened and read. Mobile phone use is no longer the exception, it’s the rule!

    What is your dealership doing to reach these potential customers for sales and service?
    Some dealerships report receiving 40% of their website traffic from mobile devices. And by 2013 it is estimated that smart phone searches will outnumber desktop and laptop searches.

    You will learn:
    · How to develop a mobile “mailing” list
    · Innovative ways to make your message stand out
    · The key components of a successful mobile marketing strategy
    · Examples of metrics and analytics from two dealership mobile marketing campaigns Learn More
  5. MFA2 GETTING A GRIP ON dealership ENERGY EXPENSES

    MFA2 GETTING A GRIP ON dealership ENERGY EXPENSES

    $39.00

    PDF Download

    Auto dealers are leaving opportunities to save big time on dealership energy expenses. The programs already exist, you just have to know how to access them and take advantage. This panel promises a laundry list of ways to reduce monthly expenses as well as to recoup some of the money already disbursed. Savings of $40,000+ are common! Learn More
  6. MFB1 A STRATEGIC VISION FOR Dealerships 2025

    MFB1 A STRATEGIC VISION FOR Dealerships 2025

    $39.00

    PDF Download

    (Editor’s note: The following white paper was prepared by
    members of Auto Team America, a group of eleven accounting
    and consulting firms serving the retail automotive industry and
    based on the results of a 2011 survey of the group’s dealership
    clients. The white paper is presented here with their permission.) Learn More
  7. MFB2 How sophisticated car dealers squeeze more value from their DMS

    MFB2 How sophisticated car dealers squeeze more value from their DMS

    $39.00

    PDF Download

    Auto dealers sell cars! Technology professionals do techie stuff! And that's the way most dealers would like to keep it. However not knowing what new selling technologies are available, realistic, effective and more importantly cost-effective can put you at a severe disadvantage compared to your competitors. If you rely on your competitors to be in the dark on these subjects, you run an unreasonable risk of getting bulldozed by them. Learn More
  8. MFC1 SELLING ON eBAY MOTORS THE ADVANCED COURSE

    MFC1 SELLING ON eBAY MOTORS THE ADVANCED COURSE

    $39.00

    PDF Download

    Find out how experienced dealers are leveraging this sales channel to achieve even greater success

    Tips for Increasing Closing Percentages
    Creating World Class Listings
    eBay Motors Phone Skills
    Advanced Pricing Techniques

    Nearly every dealership has some eBay presence, but a few have learned how to get even better results. Find out how! Learn More
  9. MFC2 Google Analytics 101 for Dealership Staff

    MFC2 Google Analytics 101 for Dealership Staff

    $39.00

    PDF Download

    How to use this remarkable tool to get detailed background info on your customers and their online path to your Website

    Digital marketing for car dealers has grown and evolved over the past 5 years or so. Early on, dealers thought digital marketing was only about buying leads from online lead generators. But more and more auto dealers and their Internet sales staffs are getting more sophisticated in being able to drive customers to their own Websites and through their own sales funnels. A key to sharpening this skill to the next level is an understanding of how to access and use Google Analytics. Learn More
  10. MFD1 Lloyd Schiller FIXED OPERATION GROWTH OPPORTUNITES AND OBSTACLES FOR 2012

    MFD1 Lloyd Schiller FIXED OPERATION GROWTH OPPORTUNITES AND OBSTACLES FOR 2012

    $39.00

    PDF Download

    How dealers can both capitalize on big opportunities while avoiding wasted efforts and worse. How to plan for Fixed Ops growth in 2012

    With each year comes new opportunities. This Webinar will feature Fixed Operations Guru Lloyd Schiller with his view on what dealers, GMs and service directors need to be looking at and planning for to make the most of 2012. While the economy continues to stumble along, Lloyd will tell you that profit problems in service and parts are mostly self-inflicted. The collapse of 2008-09 left many dealers overly cautious and that caution is costing them profits. Lloyd will look at an array of decisions that you need to be making now to both maximize fixed operations profits, but also to minimize losses resulting from bad decisions or a faulty view of the market. Lloyd is a “bull” and not a “bear” on what you can do to raise the bar in Fixed Ops in 2012. Visit with Lloyd and he will help you identify the path to rising service & parts profits! Learn More

Items 11 to 20 of 174 total

per page
Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

Set Ascending Direction