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  1. MGC2 A Car Dealer’s Guide to Direct Mail Success

    MGC2 A Car Dealer’s Guide to Direct Mail Success

    $39.00

    PDF Download.

    If you are looking for strategies for bringing new customers into your Service Lane – look beyond the service reminders!

    Direct mail is not dead and we show you what works.. We will discuss marketing strategy, list generation and the importance of building continuing relationships with your customers. Learn More
  2. MGD3 Where is the Next Generation of GMs Coming from for Your Auto Group?

    MGD3 Where is the Next Generation of GMs Coming from for Your Auto Group?

    $0.00

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    A Cost-Effective Way to Develop Future Dealership General Managers
    In-House & From Existing Talent

    In this White Paper:
    How one dealer group successfully sought to identify
    and prepare "bench strength" to fill new general manager positions! Learn More
  3. MGC1 Sales Tax Audit Issue For Retail Car Dealerships

    MGC1 Sales Tax Audit Issue For Retail Car Dealerships

    $39.00

    PDF Download

    Dealers all over the country are finding that their knowledge of sales and use taxes is not as complete as it needs to be. Many are now suffering from very large audit settlements.

    Individual state and local tax rates may differ, but our expert for this session tells us that the laws from jurisdiction to jurisdiction are remarkably similar. Learn to ask the right questions!

    Learn More
  4. MGB2 A Proven Process For Guiding The Prospect From Email to Phone to Showroom

    MGB2 A Proven Process For Guiding The Prospect From Email to Phone to Showroom

    $39.00

    PDF Download

    A practical guide to keep your prospects "in the net" until you can greet them on the showroom floor

    An alarming number of Internet prospects, up to 95% by some estimates, never make it into the showroom. Some aspect of the experience turns them off to your dealership. All too often it is the e-mail-to-phone transition that is the dead end to the sale. Learn More
  5. MGB1 A Car Dealer’s Guide To Parts ECommerce

    MGB1 A Car Dealer’s Guide To Parts ECommerce

    $39.00

    PDF Download

    Adoption and usage of parts e-commerce is climbing. Your competitors are cashing in. The OEMs are pushing it. Don’t get left behind.

    You will learn:

    To assess whether parts e-commerce is right for your dealership
    Which types of parts e-commerce fit (and don’t fit) your dealership
    About supplier/solution options and how to evaluate them
    The practical side of implementing parts e-commerce from DMS integration to shipping to payment types and more
    How to sell more parts, lower costs and improve customer satisfaction by planning and executing a parts e-commerce plan for your dealership. Learn More
  6. MGA2 HOW TO READ AND ANALYZE A DEALERSHIP FINANCIAL STATEMENT

    MGA2 HOW TO READ AND ANALYZE A DEALERSHIP FINANCIAL STATEMENT

    $39.00

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    Learn how dealers, GMs & their CPAs read the financial statement for your department. Knowing what they look for will better equip you for department improvement. Learn More
  7. MGA1 2013’s Top Twenty Legal Trends for Automobile Dealers

    MGA1 2013’s Top Twenty Legal Trends for Automobile Dealers

    $0.00

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    1. Dealer Legal Strategies in a Year of Remarkable Turbulence, Uncertainty, Political
    Rancor and, Perhaps, Opportunity or Turnaround (NR)
    2. Coping with Franchisor Strategies: Revving up on Facilities, Pressures, and Incentives;
    The Two-Tiered Pricing Challenge (1)
    3. A Key Developing Area to Watch: The “Fiduciary Relationship” (NR)
    4. Economic and Regulatory Trends and Domestic Political Uncertainties That Impact
    the Legal Rights, Strategies, and Decision-Making of Auto Dealers in America. What
    a Dealer Needs to Consider in Strategic Planning During a Time of Uncertainty;
    Consumerism. (1)
    5. Involuntary Franchise Terminations, Termination “Threats,” Brand “Withdrawals,”
    “Pressured” Buyouts, Financially-Driven Resignations, Consolidations, and Rights of
    First Refusal (4)
    6. Coping with Daily Challenges of the Law: The Legal Audit Checklist (5)
    7. Alternate Dispute Resolution (ADR) (12)
    8. Taxes (6)
    9. Privacy Concerns and Identity Theft (7)
    10. Environmental Regulation Explosion (19)
    11. Internet Marketing (8)
    12. Buying and Selling Dealerships: Factory “Stealth” Conditions; Right of First
    Refusal: The Threat (9)
    13. Living with the Threat of Terror, Unrest, and Natural Disasters: Doing Business in an
    Era of Constant Vigilance (10)
    14. Credit Chaos: Floorplans and Other Credit Stress Points for Dealers: GM, Chrysler.
    Where Are the Non-Captive Lenders? (11)
    15. Workforce Issues: Employee Rights and Benefits, an Activist NLRB, the Prospect of
    Unionization (Card Check and Mandatory Arbitration), and Health Care Legislation (13)
    16. Audits of Incentive or Warranty Claims: Dealer Beware (14)
    17. Customer Satisfaction: CSI vs. Reality (15)
    18. Retail Reimbursement for Warranty Work and Parts (16)
    19. Encroachment (Protest Laws) (17)
    20. Minority and Female Representation (18) Learn More
  8. MFL2 internal Controls -  Key to Mitigating Ttheft Risks For Auto Retailers

    MFL2 internal Controls - Key to Mitigating Ttheft Risks For Auto Retailers

    $39.00

    PDF Download

    Failing to be alert for employee schemes to embezzle or otherwise steal from the dealership can be not only costly - It's embarrassing! Find out what to look for… Learn More
  9. MFL1 Labor Law Basics for Dealership Managers

    MFL1 Labor Law Basics for Dealership Managers

    $39.00

    PDF Download

    Every day dealerships get caught up in costly disputes involving the minutia of the many labor laws. And then changes in the laws – ADA, FMLA and FLSA can add to the confusion. Jed will share with us some practical ideas about how dealership managers can be fore-armed for costly and time-consuming employee or government disputes. Here’s one to consider: What should a sales manager do if a salesman refuses to work on Saturdays or Sundays for religious reasons? Learn More
  10. MFK2 FIVE WAYS CAR DEALERS CAN USE BIG DATA TO BOOST SALES

    MFK2 FIVE WAYS CAR DEALERS CAN USE BIG DATA TO BOOST SALES

    $39.00

    PDF Download

    How you can read your prospective customer's "online bread crumbs." If you don't your competitors will!

    Everyone knows that today's car shopper starts the process online way before they call or visit a dealership. With each click, search, and submission, these car shoppers leave behind valuable and insightful data and statistics about their habits, interests, and future behaviors. This data, when collected, aggregated, and analyzed, provides important information regarding online purchasing behavior and activity.

    You will learn:

    How to tap data from dozens of automotive websites to create automated, actionable business rules for your CRM system
    How to read trail of crumbs left by "cookies" to track which Websites shoppers have visited
    How to reduce the cost of finding which customers in your database are "in the market" Learn More

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