Presenter: Presenter: Cory Mosley
Original Air Date: May 17, 2012
What your competition does not know and how you can use these Best Practices to beat them in a competitive marketplace
Getting customers to raise their hands and indicate some interest in your vehicles is just the first step. Today that step is typically initiated by the customer after they have investigated both your dealership and its inventory online.
The challenge for dealers today is to advance that "contact" to a face-to-face appointment. That usually is where your Business Development Center comes into the picture. And while this approach is not new, some dealers still struggle to make it work to their full benefit.
Cory Mosley offers a "new school" look at the Business Development Center including the best marketing practices in use today at the country's best dealerships and organizations. His new-school techniques will include word tracks, marketing techniques and daily actions that will result in incremental growth.
You will learn:
The "4 Cs" of Phone Prospecting
The 4 Principles of Communication & Conversion
What separates successful Business Development Centers from those that under-perform or never get off the ground.
About the "New Road to the Sale" and how a fresh approach can lead to overall improvement via Internet sales.
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