Presenter: Steve Nickelsen of Nickelsen Partners
Original Air Date: May 3, 2012
Program Length: 95 minutes
How Dealers, GMs, would-be GMs and Controllers - As well as Sales Managers themselves - can measure performance in your used vehicle departments to highlight areas needing improvement and to formulate corrective action plans.
The car business has changed much in the past decade, but nowhere more so than in the Used Vehicle departments. The Internet has been the main agent of change; often resulting in the turning of established process on its head.
Some have adapted well, others are perplexed with their feet firmly planted: one foot in the old way of doing business, while the other foot attempts to move forward. Result: Many used vehicle departments are under-performing.
Steve Nickelsen joins us for this exploration of just how dealership top managers, as well as Used Vehicle department managers, can perform a self-examination and evaluation with an eye toward spotting areas in which the dealership can do better. Once problem areas are highlighted, Steve will also lay out a plan for addressing and correcting the weaknesses found.
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