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DEALERSEDGE Welcome to DealersEdge
Advanced Management Education for Top-Tier Auto Dealership Managers
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  1. Joni Stuker with Ryan Bongard Internet Ups:  Guiding the Prospect from Email to Phone to Your Showroom

    Joni Stuker with Ryan Bongard Internet Ups: Guiding the Prospect from Email to Phone to Your Showroom

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday, May 4 2017
    Featuring: Joni Stuker with Ryan Bongard
    Program Length: 60 Minutes
    SKU: DLE1

    A practical guide to keep your prospects "in the net" until you can greet them on the showroom floor.

    An alarming number of Internet prospects, up to 95% by some estimates, never make it into the showroom. Some aspect of the experience turns them off to your dealership.

    All too often it is the e-mail-to-phone transition that is the dead end to the sale!

    Converting online shoppers to showroom customers requires specially-designed processes and a well-developed skill set.

    Joni Stuker of Owner Connect has developed just such a game plan for auto retailers and she will share it with DealersEdge members during a special presentation.

    You Will Learn:

    The 10 Steps for Setting a Showroom Appointment using both inbound and outbound contacts
    How to create and use professional scripts to support your game plan
    The Essential Elements for building your value story over the phone
    Methods for staying in control of the call
    The deal breakers and how to overcome
    Telephone introductions that engage prospects and encourage questions that lead them to your showroom. Learn More
  2. Steve Nickelsen: Why 70% of Used Car Depts Underperform … and How to Unlock Your Real Used Vehicle Potential

    Steve Nickelsen: Why 70% of Used Car Depts Underperform … and How to Unlock Your Real Used Vehicle Potential

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday, June 1 2017
    Presenter: Steve Nickelsen
    Program Length: 80 minutes
    SKU ELF1

    Learn to identify and exploit the "low-hanging fruit" in your Used Vehicle Departments. Make Used Vehicles a Profit-Producing Powerhouse!

    For Sales & Senior Management

    Steve Nickelsen has identified the Key Strategies, Processes, and Functions that are the building blocks of a pre-owned department. Some dealerships have already doubled their used-vehicle sales by implementing these concepts.

    Steve will share with you some ideas on how to modernize your approach to used car management and marketing in the new "efficient" 21st century marketplace.

    You Will Learn:

    ## How to "lift the lid" of past performance and start acting on the possible
    ## How perceived "warmth & competence" impact the customer's buying decision
    ## How improving in several key areas can kick start performance improvements
    ## Why focusing on these performance shortfalls will ignite explosive Used Car growth
    ## How to transform your Used Vehicle Depts into profit-producing powerhouses! Learn More
  3. Kevin Baumgart: Focusing on Talent Management to Improve Dealership Operations

    Kevin Baumgart: Focusing on Talent Management to Improve Dealership Operations

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday, May 11 2017
    Featuring: Kevin Baumgart
    Program Length: 60 Minutes
    SKU: DLE2

    Buyers have Changed… Your People Need to Change Too to be Successful… How to Hire Winners.

    It’s no secret that the key to your success relies heavily on the quality of the people you hire and manage.

    That basic truth has not changed, but as so many have been telling us for years, as generational cohorts come into their own, the needs, desires, habits and preferences of people have definitely changed. “That’s not your car buyer’s father in the showroom!”

    To keep pace, you need to hire and manage to match this new reality. You need to hire winners!

    You Will Learn:

    How more enlightened “people strategies” will improve dealership operations and profits
    How to identify the shifts in the labor market and how best to attract the best available talent
    About small team implementation and a sample organizational structure
    How to use “Career Pathing & Planning” for both sales and fixed ops staffing
    About sample pay plans that will address needs of younger generations Learn More
  4. Phillip Sherman: Telecom Technology Update: Cloud or Hardware…Which is Best for You

    Phillip Sherman: Telecom Technology Update: Cloud or Hardware…Which is Best for You

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday, April 13, 2017
    Featuring: Phillip Sherman
    Program Length: 60 Minutes
    SKU: DLD2

    Improvements in Telecom tech march on and dealership buyers need to stay current so you can be smart buyers of this vital business tool.

    Phillip Sherman is the go-to telecom expert for DealersEdge and helps us keep our knowledge and understanding of this important communication system current. In past workshops, Phillip warned dealers not to jump too quickly into the Cloud-Hosted systems that were being heavily marketed to auto dealers.

    Well, technology upgrades move fast these days. This is particularly true when studying the best telecom system for your dealership organization. Visit with us via this workshop as Phil Sherman updates the current state of telecom systems. Learn about the important features and costs to consider.

    You will learn:
    About Today’s Technology vs. the Technology of the Past
    About the elements of your telecom system and what makes each work
    Advantages and Disadvantages of CPE (Customer Premise Equipment)
    About Disaster Recovery Implications
    How to Measure and Choose: Functionality vs. Monthly Cost
    How to Make Intelligent Telecom Decisions Learn More
  5. Greg Criss: How to Benefit from Tablets on the Service Drive

    Greg Criss: How to Benefit from Tablets on the Service Drive

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the
    40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Live Thursday, April 6, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Greg Criss
    Program Length: 60 Minutes
    SKU: DLD1

    How tablets can benefit Service Drive Selling… But also how tablets can hide more significant selling process weaknesses. It's a tool not a magic pill.

    Auto dealers purchase tablets for the service drive for two basic reasons. On one hand the modern technology gives the customer the appearance that your dealership is on the techie cutting edge. However, most companies selling these systems also tout increased customer paid labor as a benefit of using the tablet.

    Greg Criss takes a more reasoned view… seeing the benefit of deploying tablets, but not ignoring basic selling process deficiencies that plague many dealership service departments and are not necessarily overcome simply by the tablet.

    You will learn:

    How tablets can mask service drive process problems and how to overcome
    The magic of "Postponed" operation codes when recommendations are declined
    How to prepare for Service Guests prior to arrival
    How to guarantee that Service Menu presentations are completed
    How to help your Advisors improve CSI and Email Capture Learn More
  6. Ray Branch: Effective Labor Rate Control and Management… The Art & The Science

    Ray Branch: Effective Labor Rate Control and Management… The Art & The Science

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday March 23, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Ray Branch
    SKU: EJA1

    Discover a plan and a painless process to significantly improve your Customer Pay ELR - Effective Labor Rate! Small almost invisible adjustments with huge bottom line impact!

    Ray will be sharing knowledge to help the Service Manager meet their #1 responsibility to the dealer… PRODUCE ROI! Learn the formula for immediate and significant ELR improvement. You can make relatively small and almost invisible-to-the-customer changes in labor pricing that would result in an increase to your Effective Labor Rate (ELR) of $6 or $7 in just 30 days.

    Sounds almost too good to be true doesn't it. But listen in to this DealersEdge Workshop and Ray Branch will both prove it to you and show you how.

    "Professor" Branch has studied this concept for over 20 years and in the process has performed a forensic analysis on over 50 million dealership Customer Pay Repair Orders. This analysis takes each RO through more than 120 complex calculations generating more than 80 Key Performance measurements. The results are nothing short of amazing and very revealing.

    You will learn:

    The real definition of "Effective Labor Rate"
    More than 12 specific ELR improvement techniques
    About the Visibility Pyramid - ELR fully explained
    The science of Flat Rate Frequency Utilization
    How to control the up and down swings in your customer paid ELR
    The powerhouse concept of “Opps vs. Dones”
    Learn the formula for immediate and significant ELR improvement. Learn More
  7. Don Tipton: Re-Engineering Express Service… Secrets Behind Making It Work for the Dealership & Customer

    Don Tipton: Re-Engineering Express Service… Secrets Behind Making It Work for the Dealership & Customer

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday March 2, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Don Tipton
    SKU: EKF4

    Today's service customers demand fast, efficient service for routine maintenance… Many managers complain that it just does not work…. Why not? It works for some!

    How to make a very profitable business out of your Express Service operation.

    Don will show you:

    Learn the 5 roadblocks to success for your Express Service operations
    Exactly where the real profits are being generated by dealerships with successful Quick Svc systems
    The perils of overkill. You really do not have to be the fastest or the cheapest
    How to determine the true cost of express service labor
    How to keep the up-sells from declining your service and taking their business elsewhere Learn More
  8. Joni Stuker: The Power of a Blended BDC  to Drive Sales for the Entire Dealership

    Joni Stuker: The Power of a Blended BDC to Drive Sales for the Entire Dealership

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Live Thursday, March 16, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Joni Stuker
    Program Length: 60 Minutes
    SKU: DLC2

    How to integrate Sales, Service and Parts into your BDC initiatives and multiply the value of your customer base.

    The Business Development Center concept has long been an excepted standard for many, maybe most, dealership organizations. However most of these efforts have been solely focused on creating showroom opportunities for new and used vehicle sales.

    In this workshop, Joni Stuker will introduce you to an expansion of the BDC concept into business development for all dealership profit centers. And why not? Joni will explain not only what a Blended BDC looks like, but how it works and how it can benefit the entire enterprise.

    You will learn:

    The difference between a BDC and a BMC and why it's important
    The strong fundamentals of any basic dealership BDC operation
    Why it is important for BDC reps to have the total dealership focus
    How to multiply the value of your BDC by driving business to all profit centers Learn More
  9. Becky Chernek: How to Ride the Wave to Digital F&I Retailing

    Becky Chernek: How to Ride the Wave to Digital F&I Retailing

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Thursday, February 16, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Becky Chernek
    Program Length: 60 Minutes
    SKU: DLB3

    The F&I process in most dealerships has long been the bottleneck in the selling process resulting in more than a few unhappy and frustrated customers.

    Join F&I trainer and consultant Becky Chernek as she explores ways you can offer your customers an online financing choice. Learn what is available from many sources via this workshop.

    Options are many and can include simple "pre-qualification” up to the entire financing process - To successfully implement, you will have many choices to consider. Learn about them here.

    You will learn:
    About the expansion of online financing opportunities available to dealers
    About the current array of online financing products and vendors available to dealers
    How online financing can speed up the delivery process and enhance the buyer's experience
    How online financing offers can help you insulate the customer from other 3rd party providers
    How to create a Virtual F&I Manager alternative Learn More
  10. Updated 2017-  Job Descriptions for Dealership Staff

    Updated 2017- Job Descriptions for Dealership Staff

    $298.00

    Product Description:

    A powerful dealership management tool to help you:

    Align management and employee priorities
    Align management and employee expectations
    Boost employee satisfaction and reduce turnover
    Eliminate hours wasted on low-value tasks
    Head off costly legal issues
    Hire winners and get them up to speed quickly
    Avoid overstaffing and task duplications

    This comprehensive dealership management resource contains actual job descriptions (More than 100) from dealerships throughout North America. You’ll find valuable job description samples to help you get the most benefit from 30+ critical positions in your dealership organization. Learn More

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