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DEALERSEDGE Welcome to DealersEdge
Advanced Managemnet Education for Top-Tier Auto Dealership Managers
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  1. Don Tipton: How to Create a "Disney-Like" Customer Experience In Your Dealership Service Department

    Don Tipton: How to Create a "Disney-Like" Customer Experience In Your Dealership Service Department

    $98.00

    Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Presenter: Don Tipton of DTC Retail Consulting
    Program Length: 90 minutes
    SKU EGH3

    Find out what it would take to change your Service Department so that customers want to return and do business with you! Instead of "marketing" to them, create the retail atmosphere that "attracts" them and pleases them no end!

    Some retailers have already mastered the "Disney-like" approach to the customer experience. Department stores like Nordsrom have achieved nirvana…a body of customers that can't wait to visit and spend money… a lot of money!

    Visit with Don Tipton has he explores just what you need to do to help break the mold and create a Service Department where customers can't wait to visit and spend money.

    You will learn:

    How to control the customer environment
    How to create expectations and then exceed them every time
    How to control the employee environment
    How to manage employees so that they deliver that consistent customer experience
    Learn More
  2. Phillip Sherman: Telecom Technology Update: Cloud or Hardware…Which is Best for You

    Phillip Sherman: Telecom Technology Update: Cloud or Hardware…Which is Best for You

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio CDs!

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday, April 13, 2017
    Featuring: Phillip Sherman
    Program Length: 60 Minutes
    SKU: DLD2

    Improvements in Telecom tech march on and dealership buyers need to stay current so you can be smart buyers of this vital business tool.

    Phillip Sherman is the go-to telecom expert for DealersEdge and helps us keep our knowledge and understanding of this important communication system current. In past workshops, Phillip warned dealers not to jump too quickly into the Cloud-Hosted systems that were being heavily marketed to auto dealers.

    Well, technology upgrades move fast these days. This is particularly true when studying the best telecom system for your dealership organization. Visit with us via this workshop as Phil Sherman updates the current state of telecom systems. Learn about the important features and costs to consider.

    You will learn:
    About Today’s Technology vs. the Technology of the Past
    About the elements of your telecom system and what makes each work
    Advantages and Disadvantages of CPE (Customer Premise Equipment)
    About Disaster Recovery Implications
    How to Measure and Choose: Functionality vs. Monthly Cost
    How to Make Intelligent Telecom Decisions Learn More
  3. Steve Nickelsen: Why So Many of the Dealer’s Truly Great Ideas Fail to Launch

    Steve Nickelsen: Why So Many of the Dealer’s Truly Great Ideas Fail to Launch

    $0.00

    SPECIAL FREE LIVE ONLINE WORKSHOP

    Workshop Info:
    Air Date: Live Thursday, April 27, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Steve Nickelsen
    Program Length: 30 Minutes

    If you are a Dealer or GM, there is no shortage of new concepts, ideas and strategies that could make your dealership organization better! Yet so many great ideas fail at the execution stage… WHY?

    I know this has happened to you! You return from a 20-Group Meeting or the NADA Convention… or maybe you read an article or book that inspires and enthuses you to bring a specific improvement to your auto group or store.

    But when you present this ‘great idea’ to your management team, they smile, nod, stifle a groan… then they hope if they just ignore you for a couple of weeks, it will all go away.

    Or maybe, they argue about the wisdom of trying something new. Any of this sound familiar…

    Lame Excuses: “Our customers are different and they will not like this.” “We tried that once and it didn’t work.” “We don’t have the time.” But if others have found this idea successful, is any of this valid? More than likely NOT.

    Visit with Steve for just 30 minutes and he will show you:

    Why so many improvement plans fail to execute in your dealership or group
    Why having great ideas and opportunities is not enough to move from theory to practice
    Why dealerships are a particularly difficult environment to bring about improvement and change
    Why you so often hear the same lame and uninspired excuses
    How an Executive Virtual Coach can provide the implementation muscle that takes your great ideas and opportunities and turns them into increased efficiencies and profits. Learn More
  4. Greg Criss: How to Benefit from Tablets on the Service Drive

    Greg Criss: How to Benefit from Tablets on the Service Drive

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the
    40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Live Thursday, April 6, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Greg Criss
    Program Length: 60 Minutes
    SKU: DLD1

    How tablets can benefit Service Drive Selling… But also how tablets can hide more significant selling process weaknesses. It's a tool not a magic pill.

    Auto dealers purchase tablets for the service drive for two basic reasons. On one hand the modern technology gives the customer the appearance that your dealership is on the techie cutting edge. However, most companies selling these systems also tout increased customer paid labor as a benefit of using the tablet.

    Greg Criss takes a more reasoned view… seeing the benefit of deploying tablets, but not ignoring basic selling process deficiencies that plague many dealership service departments and are not necessarily overcome simply by the tablet.

    You will learn:

    How tablets can mask service drive process problems and how to overcome
    The magic of "Postponed" operation codes when recommendations are declined
    How to prepare for Service Guests prior to arrival
    How to guarantee that Service Menu presentations are completed
    How to help your Advisors improve CSI and Email Capture Learn More
  5. Ray Branch: Effective Labor Rate Control and Management… The Art & The Science

    Ray Branch: Effective Labor Rate Control and Management… The Art & The Science

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday March 23, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Ray Branch
    SKU: EJA1

    Discover a plan and a painless process to significantly improve your Customer Pay ELR - Effective Labor Rate! Small almost invisible adjustments with huge bottom line impact!

    Ray will be sharing knowledge to help the Service Manager meet their #1 responsibility to the dealer… PRODUCE ROI! Learn the formula for immediate and significant ELR improvement. You can make relatively small and almost invisible-to-the-customer changes in labor pricing that would result in an increase to your Effective Labor Rate (ELR) of $6 or $7 in just 30 days.

    Sounds almost too good to be true doesn't it. But listen in to this DealersEdge Workshop and Ray Branch will both prove it to you and show you how.

    "Professor" Branch has studied this concept for over 20 years and in the process has performed a forensic analysis on over 50 million dealership Customer Pay Repair Orders. This analysis takes each RO through more than 120 complex calculations generating more than 80 Key Performance measurements. The results are nothing short of amazing and very revealing.

    You will learn:

    The real definition of "Effective Labor Rate"
    More than 12 specific ELR improvement techniques
    About the Visibility Pyramid - ELR fully explained
    The science of Flat Rate Frequency Utilization
    How to control the up and down swings in your customer paid ELR
    The powerhouse concept of “Opps vs. Dones”
    Learn the formula for immediate and significant ELR improvement. Learn More
  6. Don Tipton: Re-Engineering Express Service… Secrets Behind Making It Work for the Dealership & Customer

    Don Tipton: Re-Engineering Express Service… Secrets Behind Making It Work for the Dealership & Customer

    $197.00

    Complete Update Package:

    Sent To Your Door - Free Shipping U.S. & Canada!
    Hard Copy - DVD Video
    Hard Copy - CD Soundtrack
    Hard Copy - Executive Summary Written Report

    Available Immediately In Your Online Library:
    Streaming Video
    Mp4 Video File
    Mp3 Audio File
    Podcast
    Executive Summary PDF

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog?

    Visit https://VIP.DealersEdge.com/ for more information.

    Workshop Info:
    Air Date: Thursday March 2, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Don Tipton
    SKU: EKF4

    Today's service customers demand fast, efficient service for routine maintenance… Many managers complain that it just does not work…. Why not? It works for some!

    How to make a very profitable business out of your Express Service operation.

    Don will show you:

    Learn the 5 roadblocks to success for your Express Service operations
    Exactly where the real profits are being generated by dealerships with successful Quick Svc systems
    The perils of overkill. You really do not have to be the fastest or the cheapest
    How to determine the true cost of express service labor
    How to keep the up-sells from declining your service and taking their business elsewhere Learn More
  7. Joni Stuker: The Power of a Blended BDC  to Drive Sales for the Entire Dealership

    Joni Stuker: The Power of a Blended BDC to Drive Sales for the Entire Dealership

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Live Thursday, March 16, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Joni Stuker
    Program Length: 60 Minutes
    SKU: DLC2

    How to integrate Sales, Service and Parts into your BDC initiatives and multiply the value of your customer base.

    The Business Development Center concept has long been an excepted standard for many, maybe most, dealership organizations. However most of these efforts have been solely focused on creating showroom opportunities for new and used vehicle sales.

    In this workshop, Joni Stuker will introduce you to an expansion of the BDC concept into business development for all dealership profit centers. And why not? Joni will explain not only what a Blended BDC looks like, but how it works and how it can benefit the entire enterprise.

    You will learn:

    The difference between a BDC and a BMC and why it's important
    The strong fundamentals of any basic dealership BDC operation
    Why it is important for BDC reps to have the total dealership focus
    How to multiply the value of your BDC by driving business to all profit centers Learn More
  8. Rob Campbell: How to Balance the Parts Department Checkbook

    Rob Campbell: How to Balance the Parts Department Checkbook

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Live Thursday, February 23, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Rob Campbell
    Program Length: 60 Minutes
    SKU: DLB4

    How to make the Parts DMS inventory Jive with the General Ledger!

    It's no secret that when it comes to the Parts Department, the dealership runs two sets of books.

    One set is kept and controlled by the Parts Manager and is geared toward inventory management… keeping the right parts on the shelves to satisfy the Service Department's needs, and avoiding obsolescence. It's mostly about the physical parts themselves.

    The other set of books is kept and controlled by Accounting. The General Ledger is the financial blueprint for the enterprise, but in this instance it is primarily concerned with the dollar value of the parts department's assets and liabilities. It is mostly about the dollar value of the investment.

    Problem: On the surface they seldom agree. Sometimes that simply means that the process of adding to and subtracting from those figures, is different for each concern.

    But sometimes, the imbalance can point to very real problems and potential losses. So like balancing your checkbook, you need to isolate the differences and reconcile regularly.

    This workshop is an in-depth look at strategies to help balance the 2 sets of books, and/or identify problems needing solutions.

    You will learn:

    Primary causes for inventory valuation disputes between Parts and Accounting
    Strategies for identifying and "balancing" reasonable and routine differences
    How the 2 sets of books can help hide serious problems and potential losses
    Solutions for inventory shortages and overages.
    How Parts & Accounting can work together to balance the 2 sets of books Learn More
  9. Becky Chernek: How to Ride the Wave to Digital F&I Retailing

    Becky Chernek: How to Ride the Wave to Digital F&I Retailing

    $98.00

    Online Workshop Recording

    Did you know DealersEdge VIP Season Ticket Subscribers Have Access to this Recorded Workshop AND the Entire DealersEdge Catalog? This Includes Hundreds of Workshop Recordings, PDF White Paper Executive Reports, Books, Podcasts and Audio Let's not forget the 40+ Live workshops each year!

    https://VIP.DealersEdge.com/
    for more information.

    Workshop Info:
    Air Date: Thursday, February 16, 2017 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific
    Featuring: Becky Chernek
    Program Length: 60 Minutes
    SKU: DLB3

    The F&I process in most dealerships has long been the bottleneck in the selling process resulting in more than a few unhappy and frustrated customers.

    Join F&I trainer and consultant Becky Chernek as she explores ways you can offer your customers an online financing choice. Learn what is available from many sources via this workshop.

    Options are many and can include simple "pre-qualification” up to the entire financing process - To successfully implement, you will have many choices to consider. Learn about them here.

    You will learn:
    About the expansion of online financing opportunities available to dealers
    About the current array of online financing products and vendors available to dealers
    How online financing can speed up the delivery process and enhance the buyer's experience
    How online financing offers can help you insulate the customer from other 3rd party providers
    How to create a Virtual F&I Manager alternative Learn More
  10. Updated 2017-  Job Descriptions for Dealership Staff

    Updated 2017- Job Descriptions for Dealership Staff

    $298.00

    Product Description:

    A powerful dealership management tool to help you:

    Align management and employee priorities
    Align management and employee expectations
    Boost employee satisfaction and reduce turnover
    Eliminate hours wasted on low-value tasks
    Head off costly legal issues
    Hire winners and get them up to speed quickly
    Avoid overstaffing and task duplications

    This comprehensive dealership management resource contains actual job descriptions (More than 100) from dealerships throughout North America. You’ll find valuable job description samples to help you get the most benefit from 30+ critical positions in your dealership organization. Learn More

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